Todd Defren and Brian Solis. The Social Media Release (SMR) is gaining traction and visibility and is now looked to by many as the savior of the traditional press release – which may honestly be too great a task for any one tool. But, at the very least, the discussions around the SMR are fueling the evolution and improvement of the press release overall. Each day new examples are emerging and will only continue to be showcased as Social Media…
Blog This! October 17, 2007
Understanding the New Influencers Paul Dyer takes a passionate look at why PR people give PR a bad name. Social Media Power Secret- Listening In social media, everything starts with listening. Chris Brogan shows you how… Social Media Release Announcing Gooruze, a New Social Network for Online Marketers Gooruze is a NEW professional community where members inspire, share advice and learn. Gooruze provides a one stop source for ranked news and advice for online marketing. Created and rated by the…
Building a Bridge Between Your Story, Bloggers, and People – Part II
Blogger relations is a popular topic of discussion these days, not just on the blogosphere, but within the HR departments of PR agencies and businesses alike. It’s something new and perceived to require a very different skill set than most PR and communications professionals possess. Therefore new job positions are opening up in an attempt to hire people who understand the art of blogger relations and, if that doesn’t work, hire anyone who blogs – regardless of industry and communications…
Jott Boosts Mobile Productivity Through the Power of Voice
Recently I wrote about Pinger and how it was a useful tool for using your voice to send “voicemail-based” text messages to individuals as well as different groups. I still use it for very specific messaging with my various teams. In addition to Pinger, there’s a new service which I can’t seem to stop using. And, since I’m on the road quite a bit these days, it is helping me keep pace with my workflow as if I were in…
Blog This, October 12, 2007
10 Truths of Marketing in a Web2.0 World Rohit Bhargava shares his wisdom for marketing in the Wild West Is “Conversation” Overused? Valeria Maltoni explores conversational marketing and whether conversations are misunderstood, overused, or under utilized. In my opinion, the term “conversation,” just like “Social Media” are misunderstood and much purported with little or no substance to back it up. It’s the difference between marketing and experience. Down with the Press Release!! Good friend Geoff Livingston takes a look at…
Recommended Reading – October 9, 2007
Strumpette Editor Resigns – Changing PR? Tom Foremski on Amanda Chapel’s departure. PR won’t change until it has to. CommonSense PR and Geoff Livingston also chime in. Gavin Newsom Case Study: Facebook for PR, Branding, and Press Room Daniel Riveong discusses social media and personal brands Why Bother Blogging Podcasting and Using Social Networks Chris Brogan playfully demonstrates why you should engage in social media “It’s a Conversation, Stupid! Part 1″ Chris Lynn reminds us that social media is about…
The Future of the Press Release – Part II, It’s about people
In the first post of this series, I asked for your help in laying the press release to rest – as it exists today. Unfortunately, today’s release has evolved into a collection of posturing, hyperbole, and canned quotes that have very little impact on the ability to generate significant news coverage. One of the most important takeaways of the last article was that a significant percentage of customers are reading press releases directly through search engines as well as Google…
Recommended Reading – October 4, 2007
TurnPRon– I’ll be speaking here later today on “PR 3.0” (I think you can guess my stanceon the subject). Social Media Relations= The Release + News Room: Todd And takes a look at the evolution of the Social Media Release and why Social Media is so important in PR. Adding Grease to hRelease:Shannon Whitley looks at moving the hrelease forward. This is a good look at the future of the press release. Web 3.0 is About Intelligence: I respond to…
Recommended Reading – October 2, 2007
The Seven Principles of Community Building: Geoff Livingston reviews the 7 principles of community building Twelve things journalists can do to save journalism: Howard Owens lists 12 steps for journalists to save journalism The problem with newspaper blogs is… Jeff Jarvis argues that newspapers should not be big brands but big collections of brands Ten Questions with Chris Brogan: Guy Kawasaki interviews Chris Brogan on Social Media and Twitter The Conversation: Carlie Flossberg explains the value of blogging to people…
The Future of the Press Release – Part I, Acceptance
The press release is on life support and I’m rallying a team of supporters to euthanize it – not to put it out of its misery, but to keep it from contributing to the misery of reporters, analysts, bloggers and the people who read them. The process of writing and distributing a press release can be excruciatingly painful and is almost laughable when you read the final product. Company X Launches World’s First, Industry-leading, Innovative Thingamabob that will Change Our…
