Studying the impact of innovation on business and society

Tag: becky carroll

In Social Media, Collaboration is King

Guest post by Becky Carroll: Read her blog | Follow her on Twitter Source: Shutterstock In the past, it was somewhat difficult to have true customer conversations. We were able to solicit customer feedback, but we werenā€™t always good at responding. The fact is, we didnā€™t have a good way to easily get back to customers with resolutions to problems or closure to suggestions. Customers would feel they were sending their comments and concerns into a ā€œcorporate black holeā€, never…

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