We live in an era of digital Darwinism as technology and its impact on consumers continue to rapidly evolve. The question is, where do we fall in the evolution and how does this transformation impact consumer travel and the travel industry? I was invited to share my research and ideas about the future at World Travel Market London. I also presented on travel’s progression toward an “experience economy” andĀ the need to shift from destination to experiential products/services. In order to…
