The Travel Vertical website, subtitled āWeekly stories curated exclusively for digital tourism marketers,ā credits Solis with coining the up-to-the-minute term āFast Advertising.ā In the article āTwo Digital Trends to Watch: Fast Advertising and Cheap Video,ā Laurie Jo Miller Farr compares Peloton’s holiday ad and Aviation Gin’s creative, rapid response. She writes,Ā āSpeed matters; the faster the better. If youāve followed the marketing fiasco over āThe Gift That Gives Back,ā Peloton bikeās holiday commercial, youāll appreciate what Brian Solis, digital analyst,…
The Future of Fast Advertising is Born as Aviation Gin Saves the Peloton Wife in Clever Sequel
Bravo Ryan Reynolds! Bravo. A brilliant form of marketing is playing out right now from the likes of Ryan Reynolds andĀ Aviation Gin on social media.Ā It represents the next trend in advertising, or what I call “fast advertising.” If you’ve been following theĀ Peloton marketing fiasco, then you will appreciate the ambitious (and/or audacious) marketing coup achieved by Aviation Gin’s new clever holiday commercial. Following Peloton’s release of its latest ad, “The Gift that Gives Back,” outrage instantly erupted over what consumers…
