The Travel Vertical website, subtitled âWeekly stories curated exclusively for digital tourism marketers,â credits Solis with coining the up-to-the-minute term âFast Advertising.â In the article âTwo Digital Trends to Watch: Fast Advertising and Cheap Video,â Laurie Jo Miller Farr compares Peloton’s holiday ad and Aviation Gin’s creative, rapid response. She writes, âSpeed matters; the faster the better. If youâve followed the marketing fiasco over âThe Gift That Gives Back,â Peloton bikeâs holiday commercial, youâll appreciate what Brian Solis, digital analyst,…
The Future of Fast Advertising is Born as Aviation Gin Saves the Peloton Wife in Clever Sequel
Bravo Ryan Reynolds! Bravo. A brilliant form of marketing is playing out right now from the likes of Ryan Reynolds and Aviation Gin on social media. It represents the next trend in advertising, or what I call “fast advertising.” If you’ve been following the Peloton marketing fiasco, then you will appreciate the ambitious (and/or audacious) marketing coup achieved by Aviation Gin’s new clever holiday commercial. Following Peloton’s release of its latest ad, “The Gift that Gives Back,” outrage instantly erupted over what consumers…
