I have to be honest, the headline is a bit hypocritical. I spend most of my time helping businesses embrace the opportunity to understand customer needs and engage with them in ways that they appreciate and value. Contrary to popular belief however, everyday consumers arenāt flocking to social media to build relationships with their favorite brands or local businesses. The truth is that consumers are using the likes of Twitter, Facebook, Google Plus, et al. to connect with friends and…
The End of Social Media 1.0
The debut of a series introducing The End of Business as Usualā¦ Follow us on Twitter! Like us on Facebook! Circle us on Google+! I would like to talk about an inflection point in social media that requires pause. I am not suggesting that there will be a social media 2.0 or 3.0 for that matter. Nor do I see the term social media departing our vocabulary any time soon. After all, it was recently added to the Merriam-Webster dictionary.Ā …
