SAS Marketing Insights Editor Jeff Alford interviews Solis in a piece called âAI Marketing: What does the future hold? Its subtitle captures the subjectâs view that âartificial intelligence will bring personalized experiences to life.â Alford says of Solis: âHe is widely viewed as a futurist and business strategist who has helped companies create new media strategies and frameworks.â Some key excerpts from Solis: âAI marketing is the next big thing. It will shift brands away from marketing automation toward personalized…
AI Marketing: The Next Big Thing
I recently had the opportunity to talk to SAS about a topic close to their heart and mine: AI Marketing. Why are we excited about this? Well, you can read more of our conversation here but in a nutshell AI has the power to revolutionize the way we market and how we shape the customer journey. In the Q&A I delve into the competitive benefits of AI marketing, the power AI has to reshape traditional marketing, the changes it will…
