In a CMSWire.com article titled “Digital Assistants Help Bring Consumer-Grade Experiences Into the Workplace,” Marcus Devin – founder and director of WebVine and creator of Injio – mentions Solis in reference to his concept of “accidental narcissism.” Leading up to a discussion about the value of digital assistants, the author discusses how our use of Uber, Foodora and Asos have trained us to expect increasing personalization and convenience. He concludes a section of the article called “The ‘Accidental Narcissist’ Goes…
Defying Demographics: Generation-C, Today’s Hyperconnected Consumer ‘Generation’
Not that long ago, I spent time with Kevin Delaney and the digital transformation team at Cisco’s Connected Futures to explore the evolving consumer landscape. My research and ongoing work with Google continues to show how and why people are changing and how businesses must transform through digital and also human approaches. Technology isn’t the answer, it’s a means to solve problems and create opportunities tied to how people are changing. As part of a deeper conversation and project with…
