Solis is quoted several times in an article by Marissa Stephenson on Outside Online titled “Let’s Stop Judging People For Using Phones Outdoors.” Using personal experience about “tech shaming,” her premise is that we shouldn’t judge people for not being purists when it comes to running, camping or participating in outdoor activities. Incorporating podcasts, music or entertainment into those activities are a matter of personal preference and should not be judged. She quotes a 2014 study from the University of…
Silicon Angle Interview With Brian Solis Focuses On Customer Expectations and the Increasing Importance of Experience to the Design Process
Solis is featured in a SiliconANGLE article by Betsy Amy-Vogt titled “Designing for the accidental narcissist: Focus on experience is driver for Gen C innovation.” The article is based on a podcast interview of Solis by Jeff Frick, host of theCUB, SiliconANGLE Media’s mobile livestreaming studio, during the Comcast CX Innovation Day event in Sunnyvale, CA. She begins her article by writing: “Experience is what counts. An incoming wave of connected consumers — known as Generation C — are not…
Brian Solis Interviewed About Generation C by CEO and Co-Founder of GrowBiz Media
Solis is interviewed by Rieva Lesonsky, CEO and Co-Founder of GrowBiz Media, in an article posted on Bank of America’s Small Business Community site called “Generation C: Understanding how to speak to the Connected Customer.” The author starts by mentioning that Solis first introduced businesses to the “Connected Customer” in 2012, but many small businesses haven’t yet embraced Gen C. Solis says that Gen C “is not limited to one group of demographic. Demographic marketing is based on age, income,…
Brian Solis Offers Best Practices for Delivering Micro Moments on Cisco’s Connected Futures Site
Solis is featured and quoted throughout Kevin Delaney’s article “Defying Demographics: Today’s Hyperconnected Consumer ‘Generation’” on Cisco’s Connected Futures site. Solis is introduced into the piece defining his concept of Generation C: ““Generation C is a concept I developed to categorize this new connected customer.” Unlike traditional demographic groups, Solis explains, Gen C is “psychographic” — defined not by age, geography, or income, but by behavior. That is, digital behavior. Its members could include your precocious pre-teen or your…
