Gabriel García Márquez once wisely observed, “Everyone has three lives: a public life, a private life, and a secret life.” In an era where individuals take to social networks to not only connect with one another, but also share experiences, the “statusphere” as I call it, is transforming a media ecosystem into a very personal EGOsystem. In social media, we choose the life we broadcast through every status update, tweet, video, post, comment, and like we share. And, whether we realize…