One week following the aftermath, it’s worth another look to dissect and analyze what went right and what went horribly wrong in order for PR people to understand how to prevent crises and also know how to react when they inevitably arise. Gasp. Is it true? Can apple actually “do” wrong? Yes indeed, but before you can call em on it, Steve Jobs swoops in and saves the day, again. Yes, we all know by now that Apple reduced the…
Social Media is Not Dead
Rather than address the blogosphere with brilliant rhetoric and clarity regarding the Ferrari Incident, instead, Steve Rubel has declared Social Media Dead. Perhaps heās merely tapping into the power of social media to spark controversy to displace the conversation on Techmeme, or, just maybe, he really does believe that “social” or any other category preceding the word “media” is dead. Jeremy Pepper calls it āCrisis Blogging to Defeat a Meme.ā Open the Dialogue captures it with, āWhat strikes me most…
Microsoft PR Sparks a Blogstorm of Support and Outrage
Image Credit: istartedsomething.com I just read over on Techmeme that Microsoft PR may be digging itself deeper into another potential PR fiasco. There is a blogstorm out there with dozens of bloggers, myself included, casting opinions. Many of which I donāt necessarily agree with. I had to find out for myself, so I contacted several of the privileged bloggers who already have the notebook as well as other PR leaders to discuss the topic. Welcome to Crisis Communications 2.0. Microsoftās…
