Studying the impact of innovation on business and society

Tag: 5ps

Exploring the Fifth and Sixth P of Marketing

Exploring the Fifth and Sixth P of Marketing

For years Iā€™ve written about how the 4 Ps of Marketing, Product, Place, Pricing, and Promotion represented a dated perspective of customers and markets. In an era of connected consumerism, one could argue the merits of any of ā€œPsā€ and whether or not theyā€™re still relevant. I suppose thatā€™s a debate for another time. Instead, Iā€™d like to introduce of two additional Ps that will propel a decades old concept and modernize it for a social economy. Truth be told,…