Studying the impact of innovation on business and society

Social media gave everyone a voice, on the other hand, it also gave everyone a voice

Social media gave everyone a voice, on the other hand, it also gave everyone a voice

We live in a world where where information and misinformation is prevalent and weighted equally all too often. As human beings, we are learning how to use social media effectively to communicate and connect. At the same time, we’re drowning in abundance, complexity of choices and and unfortunately, the misappropriation or misdirection of influence. Concurrently in professional realms, many leadership teams are overwhelmed with trying to keep up with the sheer scope and scale of the digital evolution. For many…

Rocket Fuel Marketing: Brian Solis gives insight to the evolution of SMB marketing

Rocket Fuel Marketing: Brian Solis gives insight to the evolution of SMB marketing

Charles Darwin’s study and publications were so ground breaking that when referencing evolution you will often hear the term Darwinism, either reflecting upon his works or the beliefs in evolution. Over a century later Brian Solis uses Darwin’s work as a metaphor to help describe the phenomenon occurring when the rate of change in technology and society are faster than organisations can adapt.

Brian Solis Interviewed By Customer Engagement Platform JRNI

Brian Solis Interviewed By Customer Engagement Platform JRNI

In an article called “Spotlight on CX: Brian Solis, Altimeter Group,” Solis is interviewed by Shayna Wilczynski as part of a series of interviews about understanding the customer experience and where it is headed in the near future. JRNI is an enterprise customer engagement platform that offers appointment scheduling, queuing and event booking capabilities. Solis was asked such questions as, “What do you think have been the most significant advances in CX in previous years?” “How do you design the…

The Future of Brand, Tech and Business is Experience

The Future of Brand, Tech and Business is Experience

If you’ve never attended the Next Conference in Germany, plan for the next event. It combines elements of SXSW in a festival, city-wide format where people, technology, music and art converge into an experience that’s anything but a conference. I’ve had the privilege of presenting at Next over the years. In 2016, I was invited once again (I think for the third time) and I jumped at the chance. Well, actually, I flew to Hamburg, but you know what I…

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