Studying the impact of innovation on business and society

The technology behind psychographic marketing can be used for good, evil or…advertising

The technology behind psychographic marketing can be used for good, evil or…advertising

This year, I was given the opportunity to present in Dubai at OMD Predicts, an event that explores the future of media, consumerism and brand. To be honest, it was my first time stepping out of the Dubai airport. In the past, Dubai was only a stop over en route to other countries. Needless to say, I was excited. Following my presentation, I met with Austyn Allison from Campaign Middle East in the lobby of the Westin Dubai Mina Seyahi…

The Past, Present and Future of Social Media

The Past, Present and Future of Social Media

A big part of my work as a digital analyst and anthropologist is to track emerging and disruptive technology trends and study their impact on business and society. In the early 2000s, much of that work was focused on what was Web 2.0, collaboration (office 2.0) and the rise of social media. It was a very special time in my career. I had the good fortune to be in the center of a very important shift in technology and culture….

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