In this Emarketing.fr interview, Brian Solis speaks on digital transformation in the world of marketing. As Solis puts it, marketing is overdue for transformation: “It is not a question of stopping marketing, but of completely reinventing its practices to match modern consumer practices . But that’s not the way we’re going at all! At university, education has not changed in years. And then, companies, agencies … all these structures continue to promote so-called traditional marketing, without seeking to explore new ways.”
Defying Demographics: Generation-C, Todayās Hyperconnected Consumer āGenerationā
Not that long ago, I spent time with Kevin Delaney and the digital transformation team at Cisco’s Connected Futures to explore the evolving consumer landscape. My research and ongoing work with Google continues to show how and why people are changing and how businesses must transform through digital and also human approaches. Technology isn’t the answer, it’s a means to solve problems and create opportunities tied to how people are changing. As part of a deeper conversation and project with…
Futurist Brian Solis And Political Analyst Matthew Dowd To Deliver NAMA Show Keynote Address
(CHICAGO) January 24, 2018 ā NAMA will welcome futurist Brian Solis and political analyst Matthew Dowd to share the general session stage, delivering two impactful keynote talks at The NAMA Show 2018, taking place March 21-23 at the Las Vegas Convention Center.Ā In this new, dynamic, side-by-side format, Solis and Dowd will challenge conventional thinking and provide attendees with two distinct, but interrelated perspectives on how to navigate this period of uncertainty and accelerated change.Ā Using insights and lessons from…
The Digital Transformation of Cities and City Governments
Digital transformation is affecting every aspect of our world. Looking beyond the typical business case studies, some of the most interesting, and overdue, work in digital transformation is happening within local, state and federal governments. Increasingly, the role of CIO or CTO is evolving to consider not only new technology implementations for modernizing work, but also how technology is used to improve operations. With roughly 3 million people migrating to cities every week and more than half the worldās population…
Is technology creating a narcissistic society?
Part 2 in a media tour series for my 2016 keynote atĀ Digital Business World Congress (DES) in Madrid, Spain. This interview is withĀ ExpansiĆ³n, “La tecnologĆa estĆ” creando una sociedad narcisista.” Technology is creating a narcissistic society We all talk a lot about change, but how can we change ourselves? This question refers to a famous quote by Russian novelist Leo Tolstoy, āWe all talk of change but we donāt talk of changing ourselves.ā To change ourselves requires us to first…
In Truth We Trust?
I often hear people sayā¦ the one thing they appreciate in someone is “how honest” they are ā¦or that they “speak their mind.” But, they’re not the same. Honesty is free of deceit and untruthfulness. The other, is when you say what you think very directly. Itās important that each of us understand the differences ā¦for they form our foundation of ethics, morals and character. They symbolize what is or isnāt ok for us ā¦as individuals and as a society….
What does the future of CX look like? Here are some of the most promising predictions
What does the future of CX look like? That was the question asked by CMO.com shortly before the new year. The result is an impressive list of predictionsĀ offered by some of the brightest minds working to make the future of CX a reality today. This is What the “CX of the Future” Looks Like The entire list is worth your time and study. Here are some of my favorites: “The CX of the future will be a combination of ultra-convenient…
Employees Swipe Right to Personal Tech in the Workplace
The consumerization of IT has been long in the making. While it’s nothing new, the employee-driven trends of social media, BYOD (bring your own device) and BYOA (apps) in the workplace are only accelerating and proliferating. In addition to managing enterprise technology infrastructure and digital transformation roadmaps, IT must now balance the sanctioning and connectivity of new technologies while also managing and mitigating costs, compliance, security and data risks. At the same time, employees will say, and attentive organizations will…
Stop Talking About a Customer-Centered Culture and Build It Already
In 2016, I had the opportunity to visit my mother’s birthplace, Madrid, Spain, and keynote the inauguralĀ Digital Business World Congress (DES). I was invited to present on the business implications of experience design and also the state and future of artificial intelligence (AI) and customer experienceĀ (CX). Leading up to the event, I was invited to participate in a media tour to promote my arrival in Spain. The topics ranged from digital transformation to CX to disruptive technologies to corporate innovation….
Is Your Company Investing in Digital Transformation or Digital Iteration?
Digital transformation is more than hype and definitely more meaningful than just another buzzword. But to see what it really is and what could be, you have to think beyond the role you work in today. Depending on who you ask, digital transformation could be simply described as enterprise-wide investments in new technologies, platforms and processes to operate in a digital economy. It’s often painted as a picture of rivalry between CIOs and CMOs. But its very promise is bigger…
