Digital transformation is more than hype and definitely more meaningful than just another buzzword. But to see what it really is and what could be, you have to think beyond the role you work in today. Depending on who you ask, digital transformation could be simply described as enterprise-wide investments in new technologies, platforms and processes to operate in a digital economy. It’s often painted as a picture of rivalry between CIOs and CMOs. But its very promise is bigger…
Business as Usual is Still Business as Usual: An interview about the real state of digital transformation
Diginomica’s Jon Reed is someone I greatly respect. He’s one of the most discerning and shrewd voices on business modernization out there. I recently had the opportunity to speak with him about the state of digital transformation and the importance of change agents in the evolving enterprise. Every time I have the chance to speak with him, I come away more enlightened and determined. I wanted to share our conversation with you here: Digital transformation may be overhyped, but so…
The Possibilities of Possible
Sometimes success is a poor teacher. It lulls us into contentment and complacency. Instead of always striving for greatness and relevance, we’re instead focused on iteration and incrementalism, improving what is, to progressively grow our success rather than concurrently challenging what works today to innovate and create new opportunities for tomorrow. Your greatest enemies in breaking new ground are those who have have already benefitted from previous success. They want more and their experience validates their path. But that was…
The Purpose of Brand and CX in the Era of Human Experience
It’s time to design experiences you want people to have, remember and share. Customer experience is the new marketing and customer experiences (what they have, feel and share) become the new “BX” (brand experience). More importantly, CX becomes a way of doing business that permeates and reshapes every facet of how and why companies operate. It’s about purpose, vision and meaningful engagement…not corporate mission and vision statements, taglines and creative campaigns. Image courtesy of RantandRave. About Brian Brian Solis is…
Brian Solis Is Quoted in a Publico Article About “Changing the World from your Smartphone”
Solis is mentioned in reference to a applications that are being created via a new trend of “microvolunteering,” a part of online volunteering, where people can access websites or install mobile apps to help, sporadically, in minutes. Solis is referred to as “one of the researchers who care about the trend of “slacktivism.” Translated from Portuguese, he says, “Shares and likes do not cause change by itself. We all believe we are triggering change because we say, do, or share…
Digital Journal: Nike takes next steps into digital transformation which, according to Brian Solis, is crucial to future success
Brian Solis’ new report, “The 2017 State of Digital Transformation,” was cited in a Digital Journal article focused on how Nike is “investing in consumer-focused strategies” as a way to create digital transformation in their company.
The Future of Experience Design
It’s amazing to me how many companies still don’t “see” the customer when it comes to customer experience. While everyone talks about Customer Experience (CX) as the new black, most companies miss the real opportunity to be customer-centric. They don’t actually think about experiences from the perspective of the people they want to reach. Customers are evolving. Business processes and mindsets are not keeping up. As a result, they’re limited in the ability to design experiences that matter to an…
Inc.: Brian Solis’s list of 10 Things Change Agents Do, According to Coca-Cola, Starbucks, Visa, and the NFL
In a recent article, Inc. summarized Brian Solis’ newest report, “The Digital Change Agent’s Manifesto.” This meaty report shares the 10 things change agents, the “indispensable leaders of digital transformation in organizations,” do… and, as Inc. writes, “it’s not just a strong desire for change.”
MyCustomer: Brian Solis’ piece on MyCustomer is one of the top 10 most-read stories of 2017
Brian Solis’s piece titled “The past, present and future of AI in customer experience” earned the number two spot on the MyCustomer list of the top 10 most-read stories of 2017.
Neville Hobson: Brian Solis has a New Report on Change Agents, the Unsung Heroes in Digital Transformation
Blogger and podcaster Neville Hobson recently published an enthusiastic article inspired by Brian’s latest research, “The Digital Change Agent’s Manifesto.” In the article, Hobson writes that the manifesto is a “valuable collection of insights from someone who is regarded as one of the most credible and compelling writers and speakers on topics and themes related to business disruption, transformation, and change.”
