This recent PlanningStrat-Station article outlines how to compose a concise and simple startup pitch. In the article Brian Solis weighs in on the core questions every founder should consider, noting “I do not see enough founders really thinking about the problem that they are solving”.

As the WAVE 2017 Influence 2.0 Marketing Summit keynote speaker, Brian Solis will share his vision of Influence 2.0 and why as an industry we need to completely re-think how we have approached ‘influencer marketing’, including customer and employee advocacy.

VentureBeat reports on Brian Solis’ recent State of Digital Transformation study.

As the keynote speaker for OMD Predicts event in Dubai, Brian Solis said, “People are aware that fake news exists, but not necessarily when they are being manipulated by marketers and propagandists through social media. Unfortunately, nobody is really unifying against it. There’s a lot of little disparate things, but we are learning every day just how deep this was within Facebook, that the Facebook team met with the Trump campaign, that they helped guide the strategies, and that the YouTube team helped guide these strategies.”

CMO by Adobe looks at Brian Solis’ “State Of Digital Transformation” report. Solis writes, “What we are finding is that when you interview companies, they claim they are farther along on their digital transformation journey than they really are. We’re seeing companies of all shapes and sizes that believe because they are investing in technology that they are advanced or mature. But digital transformation is just as much about change management as it is about technology.”

In this September 2017 interview with Onalytica, Brian Solis gives his thoughts on Digital Transformation and who personally influences him. “The biggest influencers in my life are the people that are part of my research within the organisation who are sharing their stories about change, how they’re fighting in the company, how they’re struggling, what keeps them getting up every morning and those are my real influencers and they are the reason why I continue my work.”

At NextCon17 conference, Brian Solis explained why disruption has given us so many new tech trends and “so many new things to learn.” “The foundation of business is so dated, we need to unlearn [what we know] in order to do things differently.”

Brian Solis has been included in a top 100 list of Digital Transformation experts.