Studying the impact of innovation on business and society

The Possibilities of Possible

The Possibilities of Possible

Sometimes success is a poor teacher. It lulls us into contentment and complacency.  Instead of always striving for greatness and relevance, we’re instead focused on iteration and incrementalism, improving what is, to progressively  grow our success rather than concurrently challenging what works today to innovate and create new opportunities for tomorrow. Your greatest enemies in breaking new ground are those who have have already benefitted from previous success. They want more and their experience validates their path. But that was…

The Purpose of Brand and CX in the Era of Human Experience

The Purpose of Brand and CX in the Era of Human Experience

It’s time to design experiences you want people to have, remember and share. Customer experience is the new marketing and customer experiences (what they have, feel and share) become the new “BX” (brand experience). More importantly, CX becomes a way of doing business that permeates and reshapes every facet of how and why companies operate. It’s about purpose, vision and meaningful engagement…not corporate mission and vision statements, taglines and creative campaigns. Image courtesy of RantandRave. About Brian Brian Solis is…

Brian Solis Is Quoted in a Publico Article About “Changing the World from your Smartphone”

Brian Solis Is Quoted in a Publico Article About “Changing the World from your Smartphone”

Solis is mentioned in reference to a applications that are being created via a new trend of “microvolunteering,” a part of online volunteering, where people can access websites or install mobile apps to help, sporadically, in minutes. Solis is referred to as “one of the researchers who care about the trend of “slacktivism.” Translated from Portuguese, he says, “Shares and likes do not cause change by itself. We all believe we are triggering change because we say, do, or share…

The Future of Experience Design

The Future of Experience Design

It’s amazing to me how many companies still don’t “see” the customer when it comes to customer experience. While everyone talks about Customer Experience (CX) as the new black, most companies miss the real opportunity to be customer-centric. They don’t actually think about experiences from the perspective of the people they want to reach. Customers are evolving. Business processes and mindsets are not keeping up. As a result, they’re limited in the ability to design experiences that matter to an…

Neville Hobson: Brian Solis has a New Report on Change Agents, the Unsung Heroes in Digital Transformation

Neville Hobson: Brian Solis has a New Report on Change Agents, the Unsung Heroes in Digital Transformation

Blogger and podcaster Neville Hobson recently published an enthusiastic article inspired by Brian’s latest research, “The Digital Change Agent’s Manifesto.” In the article, Hobson writes that the manifesto is a “valuable collection of insights from someone who is regarded as one of the most credible and compelling writers and speakers on topics and themes related to business disruption, transformation, and change.”

1 95 96 97 98 99 333