Businesses are doubling down on customer experience and rightfully so. The customer has never been more connected, informed and empowered. Any brand hoping to survive and thrive in an era of digital Darwinism has no choice but to #adaptordie. But customer experience in of itself is not enough. Brands must understand what it means to compete at a time when people are not only changing, their priorities around values, aspirations and loyalty are also shifting. Humanity is now the killer…
PhocusWire: Brian Solis on why travelers demand the best experience (QOTW)
Altimeter Group Principal Analyst Brian Solis speaks on Digital Darwinism in the hospitality industry in PhocusWire’s Quote of the Week. The words stem from a recent report on the hospitality industry by Altimeter Group and Sabre.
How to Transform Digital Customer Experiences for the Connected Customer
Digital transformation is only becoming more prominent in driving business modernization. Yet today, it is rarely designed, led and managed as one, sweeping, coordinated effort across the enterprise. Eventually companies get there as outlined in “The 6 Stages of Digital Transformation.” But, most of the time it starts disparately in pockets across the organization. Many business units learn and progress independently before regrouping with the rest of the organization to then move in unison and with purpose. This is why the…
PR News: Brian Solis on How Brands Can Thrive in the Post-Organic Apocalypse
This recent article from PR News looks at changes in the social media marketing landscape as Facebook shifts away from branded content. In the article Brian Solis argues for bringing humanity to social media marketing.
Exo B2B: Brian Solis is a Top 30 Marketing Influencer for 2018
B2B marketing agency Exo B2B has selected Brian Solis as one of 2018’s Top 30 Marketing Influencers. The agency’s list is based in part on a survey of 2017 rankings and the agency’s 10 indicators.
One North Blog: Brian Solis on the Modern Digital Experience
This recent blog post from digital marketing agency One North outlines the importance of the “3 P’s” (Performance, Personalization and Participation) in the modern digital experience. The post is inspired by Brian Solis’ keynote presentation at B2B Marketing Exchange 2018: “Humanizing The B2B Decision-Making Journey.”
MarTech Today: Brian Solis on AI and the Volume Trap
This recent MarTech Today article examines both the costs and benefits of using AI in marketing. While AI can greatly increase the volume of customer interactions, it can do so at the expense of quality. According to Altimeter Principal Analyst Brian Solis, winning companies âbegin with the insights that matter to customers and the outcomes that matter to the business.â
To innovate or advance digital transformation, look outside your industry
My good friend and journalist Dan Tynan wrote two exceptional pieces on digital transformation in Adweek, “5 Steps for Digitally Transforming Your Marketing to Be More Responsive to Customer Needs” and “Why Old-School Brands Like Gap Need to Learn New Tricks to Survive in the Digital Age.” If you’re not in marketing, please don’t stop reading yet! This is bigger than marketing. This is about organizational innovation and transformation. Dan and I spent time together talking through what digital transformation…
ANA Magazine: Brian Solis on Using Animation to Bring Storytelling to Life
In a recent ANA Magazine article on the rise of animation in digital advertising, Brian Solis advocates for content that is tied to “human empathy, strong storytelling, and brand values.”
The Next Round of Modern Commerce Disruption
The evolution of modern commerce is underway. Every day, we are introduced to new, niche players that introduce new personalized product and business models. At the same time, traditional retailers are learning how to innovate and also acquire innovative startups to introduce new capabilities, expertise and leadership into the fold. And of course, Amazon only continues to disrupt on all fronts. At the heart of this rapid evolution and revolution is emergent technology such as AI, machine learning, mobile, conversational…
