B2B marketing firm NetLine Corporation recently posted this recap of the 2018 B2B Marketing Exchange (B2BMX) conference. Among their takeaways: Brian Solis’ keynote presentation on humanizing the B2B experience. In his remarks, Solis spoke on the importance of the human factor in B2B marketing: “The human quotient goes beyond IQ and EQ. It’s the holistic representation of all human potential.”

This recent Limbic Media article examines how technology can enhance social connections. In the article Brian Solis comments on the rise of shared experiences models: “No matter how much or fast technology (social, mobile, real-time) is thrust upon your markets, the one thing that remains constant is that people will use it to connect with one another, learn, and discover, create and curate, and most importantly, share and feel experiences.”

In this recent article, Biometrics firm SecuredTouch examines the potential for behavioral biometrics in mobile banking. In the article Altimeter Group Principal Analyst Brian Solis comments on the rising importance of customer experience in banking.

Digital agency IPFC Online has selected Brian Solis as one of the “50 Top Digital Influencers To Follow in 2018.” The influencers were ranked by their combined Moz and Klout scores. According to IPFC Online, the list is focused on the topic of global economic and technical Digital Transformation.

In this recent TechRepublic article on digital initiatives at clothing retailer Zara, Brian Solis advocates for careful consideration of the consumer, in addition to technological and societal trends.

This recent article from The Edition Truth looks at the new report from Altimeter Group and Sabre on the impact of Digital Darwinism on the hospitality industry. According to Altimeter Group Principal Analyst Brian Solis, hospitality companies must now provide a similarly seamless customer experience to leading digital companies like Uber, Tinder, and Dollar Shave Club.

Mendix, maker of an application platform for businesses, has selected Brian Solis as one of the “10 digital transformation influencers you should be following.”

This recent article from Phocuswire examines a new report from the Altimeter Group and Sabre on the role of digital Darwinism in the hospitality industry. As Altimeter Group Principal Analyst Brian Solis points out, hotels must now provide a customer experience that competes with the likes of Uber, Tinder, and digital pioneers.

In this thought-provoking article based on Brian Solis’ book X: The Experience When Business Meets Design, author and self-realization activist Olga Reinholdt discusses the role of empathy in customer experience.