This recent MarTech Today article examines both the costs and benefits of using AI in marketing. While AI can greatly increase the volume of customer interactions, it can do so at the expense of quality. According to Altimeter Principal Analyst Brian Solis, winning companies “begin with the insights that matter to customers and the outcomes that matter to the business.”
To innovate or advance digital transformation, look outside your industry
My good friend and journalist Dan Tynan wrote two exceptional pieces on digital transformation in Adweek, “5 Steps for Digitally Transforming Your Marketing to Be More Responsive to Customer Needs” and “Why Old-School Brands Like Gap Need to Learn New Tricks to Survive in the Digital Age.” If you’re not in marketing, please don’t stop reading yet! This is bigger than marketing. This is about organizational innovation and transformation. Dan and I spent time together talking through what digital transformation…
ANA Magazine: Brian Solis on Using Animation to Bring Storytelling to Life
In a recent ANA Magazine article on the rise of animation in digital advertising, Brian Solis advocates for content that is tied to “human empathy, strong storytelling, and brand values.”
The Next Round of Modern Commerce Disruption
The evolution of modern commerce is underway. Every day, we are introduced to new, niche players that introduce new personalized product and business models. At the same time, traditional retailers are learning how to innovate and also acquire innovative startups to introduce new capabilities, expertise and leadership into the fold. And of course, Amazon only continues to disrupt on all fronts. At the heart of this rapid evolution and revolution is emergent technology such as AI, machine learning, mobile, conversational…
CRM Magazine: A Video Preview of CRM Evolution 2018
This recent article from CRM Magazine highlights a video from the CRM Playaz on the upcoming CRM Evolution 2018 conference. Among the topics discussed in the video: Brian Solis’ much anticipated keynote speech.
Las seis etapas de la transformación digital
For all of my Spanish speaking friends, my Prophet colleague Joseph Gelman and I have published an in-depth article based on my research-based maturity framework, “The Six Stages of Digital Transformation.” I hope it helps you. Espero que te ayude. las seis etapas de la transformación digital from Brian Solis Brian Solis Brian Solis is principal analyst and futurist at Altimeter, the digital analyst group at Prophet, Brian is world renowned keynote speaker and 7x best-selling author. His latest book, X: Where Business Meets Design, explores the…
Demand Gen Report: Brian Solis on the Importance of Personalization in B2B Brands
This recent Demand Gen Report article on the importance of personalization in B2B brands includes excerpts from Brian Solis’ keynote presentation at B2BMX 2018. In his remarks, Solis points out that B2B customers are now expecting B2C levels of personalization.
How Digital Disruption is Changing Customer Experience
Oracle invited me to present at its Modern Customer Experience event in London. That was one of the most memorable speaking experiences I’ve had to date. Have you ever been to a silent disco aka silent rave aka silent DJ party? If not, the premise is that it’s loud and quiet at the same time. Essentially, people dance to music via wireless headphones. Rather than using a speaker system, music is broadcast through a common signal being picked up by wireless…
WTF: What’s The Future of Travel and Hospitality?
We live in an era of digital Darwinism as technology and its impact on consumers continue to rapidly evolve. The question is, where do we fall in the evolution and how does this transformation impact consumer travel and the travel industry? I was invited to share my research and ideas about the future at World Travel Market London. I also presented on travel’s progression toward an “experience economy” and the need to shift from destination to experiential products/services. In order to…
Digital Transformation is not a Cost-Center, It’s an Investment in Market Leadership
In many progressive cases, digital transformation prioritizes customer experience initiatives. Because it focuses (or should) on customer behavior, preferences and outcomes, digital transformation can, in its own way, making businesses more human. As such, digital transformation is not or should not be about digital. It’s greatest potential is achieved when technology enables human-centered experiences and the change that comes about inside and outside the organization as a result. Successful digital transformation is ongoing and continually seeks out how to use…
