In hispost, “Long Tail PR: how to do publicity without a press release (or the press),” ChrisAnderson asks “But what of the Long Tail of media–all those new influentials, from the micromedia of Techcrunch and Gizmodo to individual bloggers? And the social news aggregators like Digg and our own Reddit? They’re where the most powerful sort of marketing–word of mouth–starts, but most of them don’t want to hear from a PR person at all.” Exactly. Who wants to hear from…
Traditional Media Has a Voice on New Media Releases
In its post, “Blog Firestorm Erupts about PR and Social Media Releases,” industry PR trade, Bulldog Reporter, captures the essence of the discussion (at the pre-interpretation level). At least they’re paying attention – which means that we’re starting to bring everyone else to the table in order to raise the stakes in the game of PR. “The podcast of the event has a wealth of information about media shifts, insights into what journalists really want from PR and how to…
Thank You for Bringing Attention to the Need for Change
The conversation regarding the need for evolution in PR still rages on (with the SMR aka hrelease at the center of the controversy.) Some bloggers āget it,ā others are forcing us to do a better job explaining what weāre actually doing, while some (and the people who read their blogs) completely miss the point. If anything, this conversation demonstrates why the blogosphere (and most importantly, people) will chew-up and spit-out traditional PR and corporate marketing types ā without thinking twice….
Enough Already: Getting the Social Media Release All Wrong
After spending a week writing āSocial Media Killed the Press Release Star,ā which painstakingly explains in great detail the need to improve the content and overall relevance of PR and press releases as well as putting a microscope on why the hell a social media (or letās just call it āan overhauledā) release WILL exist, people still donāt get it. Good friend, Stowe Boyd wrote an interesting post that Iām afraid is drawing the wrong kind of attention to an…
PR2.0 Ranked as One of the Top Marketing Blogs
With all of the craziness and mind-numbing action associated with CES, I almost missed a couple of huge achievements for PR 2.0. It all started with Stumpetteās ranking of A-list PR blogs, where PR 2.0 ranked towards the top of the bunch based on Alexa rankings. Then a few days later, Todd And complied a list of the Power 150 Top Marketing Blogs, where PR2.0 has hovered in the 90s. This must have taken quite sometime to produce, so hats…
Social Media Killed the Press Release Star
A New Year is upon us and I think Iāll start off the New Year with a rededication to the Social Media Release (SMR), the Social Media Club, and why the hell all of this will matter to marketing, communications and PR professionals this year. The truth is that somewhere along the way, a few of those who āgot itā embraced it as their own, those who are just now learning about it are ānot gettingā it, and a few…
CES Snapshot – Sands Expo Center
CES continued to overload the senses forcing me to allocate my budget in 2007 to buy half of everything I saw once it all hits the market. This time I took a 15 minute shuttle ride over to the Sands Expo Center where I was able to have a more relaxed show experience. The Adult Entertainment Expo was also at the Sands Very Cool and Ultra Thin Graphics Tablets from Adesso. Also, Check the Adesso Cyberpad ā it is a…
CES 2007 Snapshot
CES 2007 is the electronics event of the year and there are no signs of slowing down. The sheer volume of companies, new electronics, gadget lovers, deal makers and media is deafening and entrancing. Some of the more fascinating elements about CES that you probably wonāt read anywhere but here, pertain to the socialization of information and not so much the technology and gadgets themselves. CES has a global audience and a global attendance. And, for five days, we all…
CES Welcomes Bloggers – Changes the Future of Event Marketing
CES is celebrating its 40th anniversary and the enthusiasm and energy are at its greatest levels ever. Why? Because for a 40 year old show, CES is still making headlines ā and Iām not just talking about the latest in electronics or gadgets either. This year, CES recognized bloggers as legitimate media. Finallyā¦a huge validation for citizen media. This year, CES contracted the folks behind the behind Business Blogging Summit to screen and qualify bloggers for official media credentials. Why…
What Happens at CES Stays on the Blogosphere
I’ve been quiet this week, not because of the lack of topics to discuss, but mostly buried in preparations for about 16 product launches at CES. Watch the FW page for all of the launch news…we created a special pipeline just to get everything out there.
