Guest post by Francisco Dao. Follow him on Twitter @TheMan. My rich friends are good people. They work hard, give generously to charity and invest their money in the ideas of entrepreneurs. They are in the 1% and their work creates jobs and fuels innovation. Surely they are not to blame for the problems that we face. My friends who are less than financially secure are also good people. They work hard to provide for their families and make a…
USA Today’s Jon Swartz on Disruptive Technology’s Impact on Business and Culture
Jon Swartz is a veteran journalist who has covered Silicon Valley’s highs and lows over the years. As Swartz says, he’s seen it all and along the way, he’s chronicled not only the events but its impact on business, culture, and society. Jon joins us on (R)evolution to discuss disruptive technology, what it means and what’s next. Please take a moment to watch and let us know your thoughts… Season 2 â Episode 12 Image Credit: Thomas Hawk Season Two:…
Publishers Weekly Names The End of Business as Usual to Its Top 10 Business List
Itâs with great pleasure that we at team Solis announce that Publishers Weekly has named The End of Business as Usual in its Top 10 Business and Economics books for 2011.
Why Your Business Should Be on Google+
Guest post by Matt Polsky, social media director for Veterans United Home Loans By now, many of us have already started setting up our Google+ business pages, and have noticed that thereâs nothing overly special about these business pages yet, since they currently lack a vanity URL, have no setting for multiple admins and closely resemble a personal page. However, they will be connected back to Googleâs search engine in a way that removes the noise made by competitors. Towards…
How to Make Customer Service Matter Again Part 2
Part 13 in a series introducing my new book, The End of Business as UsualâŚthis series serves as the bookâs prequel. These days, customer service seems to be a contradiction of words and intentions. Year after year, customers are appealing for attention, efficiency and a communicated sense of being appreciated. After all, what is the value of customer acquisition if retention itself isn’t valued? Now with social networks becoming the preferred channel of communication among connected consumers, businesses are losing…
Who Are the True Digital Movers, Shakers, and Influencers?
This is a guest post by Magdalena Georgieva of HubSpot, a marketing software company based in Cambridge, MA. What makes one voice louder than the other? While this is a simple question, it often takes us to a nuanced answer. Being aware of these nuances is essential in the world of marketing. If your voice is louder than mine, it could be either because you can reach more people than me or because you can reach the right people. In…
The End of Business as Usual and the Beginning of a New Era of Adaptive Businesses
Dave Peck is the author of Think Before you Engage, a new book that guides readers through 100 questions to ask before starting a social media marketing campaign. He asked me to write the foreword and as a friend and neighbor, I of course said yes. But, the only condition was that upon publishing, I could share the foreword with you here… The End of Business as Usual and the Beginning of a New Era of Adaptive Businesses Twitter, Facebook,…
Engage Against the Machine: The End of Business as Usual
One of the most often asked questions about The End of Business as Usual is how it’s different than Engage. I thought I take a moment to answer it here just in case you were wondering the same thing. Engage was and is special. In fact, I felt the mission and content of the book was so special, that I wrote it twice. I viewed both versions as my chance to not only document the transformation in marketing and service…
The Force Behind Successful Brand Journalism
Guest post by Todd Blecher, Communications Director, The Boeing Company Much wisdom did Yoda accumulate. But experience with social media I think not the Jedi had. Yodaâs insistence that we âdo, or do not. There is no try,â to brand journalism does not apply. When it comes to brand journalism the instruction should be âTry. There is no do or do not.â In fact, since April, 2010, when we transformed www.boeing.com into a brand journalism platform, weâve been all about…
How to Make Customer Service Matter Again Part 1
Part 12 in a series introducing my new book, The End of Business as UsualâŚthis series serves as the bookâs prequel. Over the years, customer service has been something of a paradox within the organization. The name itself inspires dedication to helping people. And while that is the intention of customer service professionals worldwide, customer service as a line item in business accounting has often placed it in the hands of outsourced organizations, under-qualified personnel, or in the hands of…
