Digital Influence is one of the hottest trends in social media and it is also one of the least understood. Klout, PeerIndex, Kred among many others are investing millions of dollars to understand how our social media activity translates into influence. The market for influence is only heating up with more entrants expected to debut and acquisitions or mergers likely on the horizon. Within the last 90 days alone, Klout took in a Series C of $30 million from Kleiner…
Report: The Rise of Digital Influence and How to Measure It
About three weeks ago, I celebrated my first anniversary as Principal Analyst of Altimeter Group. And, it is with great pride that I mark the occasion with the release of my first official Altimeter report, “The Rise of Digital Influence.” Not a traditional market report, it was written as both a primer and a how-to guide for businesses to spark desirable effects and outcomes through social media influence. We live in a time when social networks such as Facebook, Twitter,…
New study from Brian Solis and the Altimeter Group challenges preconceptions about social influence
A new report by Altimeter Group Principal Analyst Brian Solis challenges what we think about digital influence, how it’s created, and how it spreads. The study, The Rise of Digital Influence, is a ‘how-to’ guide for businesses to spark desirable effects and outcomes through social media influence. According to Solis, “Many companies are looking at influence backwards, unknowingly or lazily relying on scores rather than understanding how influence is actually created and used.” The “Rise of Digital Influence” explores the…
A Critical Path for Customer Relevance, Part 2
With all of the momentum social media has earned over the years, the reality is that still today, it is very much siloed in marketing. The aspiration of using social technology to build a social business is not yet within grasp. In many ways, social media is much more about media than it is about opening two-way channels for interaction where information, empathy, and resolution travel inward and outward with all parties walking away with a sense of value and…
The Future of Learning is Anchored by History: Why education is less about technology and more about behavior
Here’s a story I haven’t shared much, but I’m doing so now because of an opportunity I recently had to present at the Learning Technology conference in London. Over the last two years, I’ve personally studied learning technology and also learning behaviors to relearn how to engage Generation C through analog and digital media. While writing WTF, I studied the learning patterns and preferences among Generation C and how they differed from less connected students. What I learned reshaped how…
Social media is about social science not technology
In 2007, I wrote an article entitled, “Social Media is About Sociology Not Technology.” It’s a statement that after five years (and counting), I thankfully continue to see shared every day on Twitter. As time passed and experience matured, I amended that statement to now read, “Social media is about social science not technology.” Why did I change such a powerful statement? I believe that it is not only stronger now, it is also truer. See, sociology is just one…
Solis’ one-on-one interview with Billy Corgan reverberates across music industry
Brian Solis’ one-on-one conversation with Billy Corgan of the Smashing Pumpkins lived up to expectations, as the Smashing Pumpkins frontman railed against posers in the music industry and released some highly quotable sayings. The discussion took place on March 12 at the SXSW festival in Austin, Texas and was quickly covered by Rolling Stone, Billboard, and other media outlets. Examiner.com included the interview in its “Top 10 thrills at SXSW” round-up. Additional coverage of the discussion can be found at:…
Billy Corgan and Brian Solis Rock SXSW
Source: Billboard Smashing Pumpkins co-founder and lead guitarist Billy Corgan joined Brian Solis to keynote SXSW Interactive 2012. Corgan and Solis turned things up to 11 as they riffed on the state of the music industry, the relationship between artists and fans and also the role of technology in the future of artistry and musical experiences. The hour-long conversation made headlines… Read more at: Billboard Rolling Stone Spin New Music Express Guitars provided by Taylor.
Time Magazine Studies Social Media’s Role in The Trayvon Martin Movement with Brian Solis
Madison Gray of Time reached out to Brian Solis to understand how social media added to the network effect that ultimately led to the “Justice for Trayvon Martin” movement. Here are some of Solis’ thoughts from the article, “Social Media: The Muscle Behind the Trayvon Martin Movement“… Knowledge of the Trayvon Martin case spread slowly at first. But online petitions, plus millions of tweets and Facebook “likes,” made the country take notice. “What we’re talking about here is what social…
Billy Corgan Joins Brian Solis at SXSWi to Discuss the End of the Music Business as Usual
In one of the most anticipated events of South by Southwest Interactive, Billy Corgan of the Smashing Pumpkins joined author and analyst, Brian Solis, to discuss “No More (Music) Business As Usual.” The one-on-one conversation centered around key themes of Solis’ book The End of Business as Usual which challenges brand to adapt and thrive amid market disruption. And the music industry has undeniably experienced disruption like few others. Corgan took the music labels to task for failing to adapt…
