Over the years, businesses have developed sales, marketing and service strategies around the funnel. Awareness, interest, desire, action, to this day, describes the likely steps a customer may take in making a decision. Over the years, it was assumed that the liner path would also continue through a transaction to a state of loyalty and ultimately advocacy. The process of customer engagement to this day is designed to shepherd people along this delicate path. For at any moment, consumer attention,…
Be on your best behavior! Behavioral expert Kare Anderson on how to design idyllic experiences
“If we feel instinctively liked by someone else then we tend to project unto them the qualities we like in other people…and that’s priceless.” Those are the wise words of Kare Anderson, expert on the art and science of understanding and perfecting behavioral cues. As she shares, emotion precedes rational thought. In this episode of Revolution, we learn about the importance understanding what we do and don’t appreciate in others to improve how we connect and communicate. If you’re aware…
USA TODAY Features Excerpt from Brian Solis’ New Book, What’s the Future of Business
USA TODAY featured a full excerpt from Brian Solis’ new book, WTF. The piece discusses how businesses should embrace disruptive technology as catalyst for change, not the reason for it. He believes that the customer journey is still evolving. But, how businesses react and ultimately lead the enhancement of relationships is not solely determined by technology though. To truly get closer to customers takes a culture of customer-centricity, empowerment and innovation. Read the excerpt here.
Venture Beat Features Q&A with Brian Solis
Venture Beat’s Christina Farr sat down with Brian Solis to discuss his new book, WTF, digital anthropology, and the rise of Generation C. Following is an excerpt from the article… Brian Solis has a habit of being in the right place at the right time. During the late 1990s, Solis attended all the right events, voraciously blogged, and snapped thousands of photos of Silicon Valley’s newly-minted technology elite. He quickly became one of the original “super connectors,” acting as a…
The 9 Laws of Affinity in an Era of Digital Darwinism
We are indeed witnessing what can be best described as the end of business as usual. With the closure or dwindling performance of businesses once regarded as too big to fail or with the rise of every new Occupy-like movement around the world, we are reminded of the grand chasm that exists between consumer values and the values of today’s businesses. What is becoming painfully obvious is that people everywhere are calling for change and they’re taking to the streets…
Following SXSW, Shaq and Solis Hold Court Again on Revolution and at the Shaq Summit in Los Angeles
Following their keynote appearance on stage at SXSW 2013 in Austin, Brian Solis and Shaq took the court again to shoot an episode of Revolution. The duo discussed Shaq’s endeavors as an entrepreneur and self-described geek. Just a short while later, Shaq invited Brian Solis to join him to share his insights on the future of business with his team of sponsors, producers and business colleagues. (AP Photo/Statesman.com, Deborah Cannon) (The Verge)
Dr. Shaquille O’Neal Dunks on Investing, Geekery, and Social Media
Yes…that’s me floating above Shaq’s head. One of the highlights of SXSW Interactive this year was Dr. Shaquille O’Neal (did you know he had a doctorate degree?). He joined me on stage at the Long Center for Performing Arts to a theater packed with adoring fans. Before we took the stage, we spent some time to shoot a special episode of Revolution. Not only is Dr. Shaq an NBA champion, an Olympic gold medalist, a 15 time All Star, 6th…
Q&A: Why the Future of Business is Shared Experiences
Jeff Ashcroft (@JeffAshcroft) along with @TheSocialCMO host the popular #MMchat (Marketer Monday) every week at 8 p.m. eastern on Twitter. It’s a rapid fire exchange not only between the organizer and the guest but also everyone following along #MMchat. It certainly makes for exciting dialog in real-time and also later when the full transcript is published. I recently joined them to discuss the future of business and why now is the time to become the hero in your hero’s journey….
Entourage’s Adrian Grenier and Brian Solis Explore the Future of Music on Revolution
While at SXSW in Austin 2013, Brian Solis spent some time with Adrian Grenier to talk about his new music incubator, The WRECKROOM for an episode of Revolution. The idea is not unlike tech incubators planting seeds of innovation around the world. WRECKROOM is a collaborative space built in Grenier’s home in Brooklyn. Artists are encouraged to come by, write and collaborate. And for those artists that get the attention of the team, recording and distribution could be a possibility….
Angel Investor and Entourage Actor Adrian Grenier Starts Music Incubator
When he’s not starring in movies and television, Adrian Genier is a serial entrepreneur. Most recognized for his role as Vincent Chase in HBO’s Entourage, and also the upcoming movie, Grenier has co-founded or invested in several companies including SHFT, Fansnaps, and Churchkey Can Co. Now he’s at it again but this time, he’s changing his tune. While at SXSW in Austin, I spent some time with Grenier to talk about his new music incubator, The WRECKROOM. The idea is…
