Concise E-book outlines seven powerful factors for designing and supporting an effective social business strategy Bestselling authors and noted technology analysts Charlene Li and Brian Solis are helping businesses get serious about social media. Their new book, The Seven Success Factors of Social Business Strategy, was written to help readers learn how to better align social media strategies with business objectives to deliver real results and ROI. The book is available for on Kindle, iTunes, and Nook. At just 100…
CNN Talks to BrianSolis about Hate and Free Speech on Twitter
An advocate for honoring women on British currency was thanked for her efforts on Twitter with dozens of rape threats. A female writer who recently spoke out against rape jokes, almost predictably, got the same treatment. CNN’s Doug Gross asked Brian Solis for his thoughts on the subject based on his views around “Freedom of Tweet, is it a Right or Wrong?” Following are some of Brian’s thoughts as published in, “Twitter faces new pressure to limit hate speech.” …
Is Freedom of Tweet a Right or a Wrong?
Twitter and Facebook are under fire for the role each platform plays in unknowingly tolerating flagrant hate-fueled, public-facing obscenity and outright threats.Ā Twitter was targeted as the result ofĀ an advocate for honoring women on British currency was deluged with sickening rape threats. Facebook too has been criticized for its molasses-like pace for contending with hate posts and groups. In the case of Twitter, its UK branch reaffirmed its position against hate by publishing a post that acknowledged complaints and…
The Next Web Reviews Seven Success Factors of Social Business by Charlene Li and Brian Solis
The Next Web’s Ken Yeung took a read of the new ebook by Charlene Li and Brian Solis and shared his takeaways here… In Seven Success Factors, Solis and Li follow up to their research report The Evolution of Social Business, which looked at the six stages a company undergoes to become a social business. Solis tells us they explored what separated one company from another and this is what they found: 1. Define the overall business goals: Companies that…
STUDY: Social Business Strategy ā Vision, Purpose and Value drive a new era of digital engagement
In an era when media is largely created and broadcast by the few to the many, social media emerged to facilitate the co-creation of media in addition to creating it. While difficult to trace its origins, the philosophy of social media dates back to the mid-1990s. It wasnāt until the mid 2000s however, that businesses would encounter the idea of a new medium where brand democracy prevailed over brand dictatorship. Suddenly the voice of the customer took on an entirely…
Brian Solis Makes an Appearance on TechCrunch TV
Noted author and technology pundit Andrew Keen invited Brian Solis to join for an episode of TechCrunch TV’s Keen On to discuss Brian’s new book, WTF. Post excerpt… Known as one of Silicon Valleyās smartest observers of social media, Altimeter Group analyst Brian Solis is now thinking way beyond Twitter and Facebook. The future of digital business, Solis says, is āshared experiencesā. Shared experiences. WTF? Yes, exactly. In his lavishly illustrated new book (itself a memorable media experience), Whatās The…
YOU are at the center of The Conversation Prism
JESS3 and I debuted versions 4.0 and 4.1 of The Conversation Prism (TCP) recently to an overwhelming response. Thank you. The initial post was intended to share the evolution of the popular infographic along with the transformation of the social landscape over all. Over the years, new startups, sunsets, acquisitions, mergers, and shifts in trends and technology have played out in true Shakespearean fashion, which has made for truly dramatic theater.Excietment and turmoil aside, The Conversation Prism is in of…
Brian Solis publishes fourth edition of popular infographic, The Conversation Prism
Brian Solis, award-winning author and principal at Altimeter Group, unveiled the fourth edition of his Conversation Prism, an ever-evolving infographic that captures the state of social media, organized by how important social networks are used by professional and everyday consumers. Viewed and downloaded millions of times over, the Conversation Prism in its various stages captures a snapshot of important moments in the history and evolution of Social Media. Itās the only research-driven map to explore the evolution of the social…
The 2013-2014 Social Media Landscape [Infographic]
After almost two-and-half years, it is with great pleasure that I officially unveil the fourth edition of The Conversation Prism. Viewed and downloaded millions of times over, The Conversation Prism in its various stages has captures snapshot of important moments in the history and evolution of Social Media. For those unfamiliar with The Conversation Prism, it is an evolving infographic that captures the state of social media, organized by how important social networks are used by professional and everyday…
sas Runs Five-part Series Based on Brian Solis’ Vision of the Future [of Business]
The crowd before newly-elected Pope Francis in 2013. Photo credit: Associated Press / Michael Sohn Brian SolisĀ of theĀ Altimeter GroupĀ envisions a future brimming with potential, and a key part of hisĀ vision of the future are connected customers. These people are connected thanks to amazing technologies that enable the shared experience to take center stage, and for whichĀ new measures of success highlight many big opportunities. The connected customer is the focus of this post, theĀ second in a five-part series that I’ve devised…
