Guest post by Andrea Vascellari. You can follow him on Twitter @vascellariĀ and visit his website at www.andreavascellari.com. Today we still see a large number of organizations that keep struggling to align social media and new emerging communication technologies with the overall firm strategy. Organizations should adapt, look in the mirror and recognize that they need to change because the world has changed. They should embrace new strategic frameworks to avoid getting caught up in the digital hype that hit them…
SmartPlanet Talks to Brian Solis for Its Coverage of the Barilla Social Media Boycott
Barillaās LGBT remarks boiled over on social media and Ā David Worthington of SmartPlanet sought Brian Solis’ views on the subject. “Guido Barillaās comments were the perfect recipe for a social media crisis. In a world where news no longer breaks, it Tweets, Barilla had no chance to stop the wrath it deserved on social media. The company had remained silent for far too long in a real time world but at least Barilla issued an apology on its primary accounts…
See the World in 3-D: Dream. Do. Deserve.
Sometimes we just need a change in perspective…a change in how we see the world to shape how the world sees us. Today is a new day. Embrace it. Make it yours. Sound familiar? In many ways, the prospect of a new beginning, a new chance, itās enough to get most of us out of bed. Optimism becomes the catalyst to take on the day, every day. But, how is this day really any different than yesterday or any day…
Brian Solis to join Robert Scoble, John McAfee, Nolan Bushnell and Steve Wozniak at Silicon Valley C2SV Festival
Robert Scoble (Scobleizer/Rackspace), Gary Kremen (Bitcoin), Steve Kirsch (entrepreneur), Bradley Lautenbach (Zuckerberg Media), Brian Solis (Altimeter Group) and Maynard Webb (Yahoo Chairman) are just some of the big names in social media and tech that will take to the stage in Silicon Valley over the coming days. C2SV (Create. Converge. Silicon Valley.) kicks off September 25th at the San Jose McEnery Convention Center (its new $130 million expansion opens next month). Via StarkInsider.
Announcing This Year’s Theme and Agenda for the 2013 Pivot Conference: The Total Digital Experience
Companies at the leading edge of change are recognizing that Social isn’t the catalyst for transformation, it is a shift in human behavior that changes everything. Social and its partner in change, mobile, canāt be limited to particular campaigns or even to specific departments. This revolution impacts employees and customers and all parts of the enterprise. There are no boundaries now; everything is integrated. This year at Pivot, we will be exploring topics that reset our perspective of where we…
Telefonica Interviews Brian Solis for Digital Futures During Annual Campus Party London
Following his keynote at Telefonica’s annual Campus Party at the O2 Arena in London, Brian Solis joined Co-anchors: Shivvy Jervis and Hugo Pinto for an episode of Digital Futures: ‘Innovate! Inspire! Invent!’. What’s it going to take to really drive innovation and entrepreneurship? Telefonica Digital tracked down an MIT data scientist, programming prodigy and ‘father of the internet’ plus 7 other global thought leaders (including Brian Solis) at the world’s largest electronic entertainment event – Campus Party. Here’s their take…
Twitter Files for IPO – What it means for users, investors, and social media
By now you’ve heard that Twitter IPO will fly soon. On the heels of its release of the controversial Conversations feature, Twitter announced, via a Tweet of course, a confidential S-1 filing for a planned IPO. In fact, just last week, I shared with ABC News that we needed to prepare for the inevitable. While many experts are jumping on their platforms to shout that it’s about time, many investors are smirking with clasped hands, understanding of course that in…
BizTech Magazine Names BrianSolis.com A āTop 50 Must-Read IT Blogā for Two Years Running
For a second year in a row, Brian Solisā blog (www.BrianSolis.com) has been named one of the Top 50 Must-Read IT Blogs by BizTech Magazine. According to BizTech, āWhen it comes to understanding the intricate relationship between social media and business, Brian Solis wrote the book ā literally. As the principal at research firm Altimeter Group, Solis is often regarded as the authority on social business. With the trends pointing toward the growing influence of social media in business, you…
The Future of Marketing Has Little To Do With Marketing
While I don’t always have the ability to say yes to writing forewords, I do find time now and then to do so. One of the conditions however is that I’m allowed to share my thoughts, unabridged, with you here. The latest is for a new book, Share This Too, released by Wiley, the publishing house that I also worked with on #WTF, #EOB, #Engage. Thank you to my good friend Paul Fabretti for the opportunity… Without further delay, allow…
The Truth About How Social Media Has Impacted Employees
Guest post by Dan Schawbel (@DanSchawbel), a Gen Y career and workplace expert, the Founder of Millennial Branding and the author of the new book, Promote Yourself: The New Rules For Career Success (St. Martin’s Press). Back in 2007, I created the first social media position at EMC Corporation, a Fortune 200 technology company based outside of Boston, MA. Back then, selling the idea of social to the company was extremely tough because it was so new, management was afraid…
