Following his keynote at Telefonica’s annual Campus Party at the O2 Arena in London, Brian Solis joined Co-anchors: Shivvy Jervis and Hugo Pinto for an episode of Digital Futures: ‘Innovate! Inspire! Invent!’. What’s it going to take to really drive innovation and entrepreneurship? Telefonica Digital tracked down an MIT data scientist, programming prodigy and ‘father of the internet’ plus 7 other global thought leaders (including Brian Solis) at the world’s largest electronic entertainment event – Campus Party. Here’s their take…
Twitter Files for IPO – What it means for users, investors, and social media
By now you’ve heard that Twitter IPO will fly soon. On the heels of its release of the controversial Conversations feature, Twitter announced, via a Tweet of course, a confidential S-1 filing for a planned IPO. In fact, just last week, I shared with ABC News that we needed to prepare for the inevitable. While many experts are jumping on their platforms to shout that it’s about time, many investors are smirking with clasped hands, understanding of course that in…
BizTech Magazine Names BrianSolis.com A “Top 50 Must-Read IT Blog” for Two Years Running
For a second year in a row, Brian Solis’ blog (www.BrianSolis.com) has been named one of the Top 50 Must-Read IT Blogs by BizTech Magazine. According to BizTech, “When it comes to understanding the intricate relationship between social media and business, Brian Solis wrote the book — literally. As the principal at research firm Altimeter Group, Solis is often regarded as the authority on social business. With the trends pointing toward the growing influence of social media in business, you…
The Future of Marketing Has Little To Do With Marketing
While I don’t always have the ability to say yes to writing forewords, I do find time now and then to do so. One of the conditions however is that I’m allowed to share my thoughts, unabridged, with you here. The latest is for a new book, Share This Too, released by Wiley, the publishing house that I also worked with on #WTF, #EOB, #Engage. Thank you to my good friend Paul Fabretti for the opportunity… Without further delay, allow…
The Truth About How Social Media Has Impacted Employees
Guest post by Dan Schawbel (@DanSchawbel), a Gen Y career and workplace expert, the Founder of Millennial Branding and the author of the new book, Promote Yourself: The New Rules For Career Success (St. Martin’s Press). Back in 2007, I created the first social media position at EMC Corporation, a Fortune 200 technology company based outside of Boston, MA. Back then, selling the idea of social to the company was extremely tough because it was so new, management was afraid…
Will Twitter’s New Conversations Hinder or Spark Conversations?
Twitter recently announced “Conversations,” a new feature that connects conversations via a blue vertical line. This new feature believe it or not has sparked a red line between love and hate. Ironically, this impassioned back-and-forth demonstrates the value of Conversations. For years, Tweets appeared in a reverse chronological order. Now, you can see connected conversations in chronological order within your normal stream to follow real-time dialogue. To follow deeper threads, Twitter includes a clickable link to instantly “view replies.” ABC…
The New York Post Talks about SnapChat’s Challenge with Keeping Pictures Private with Brian Solis
Sara Ashley O’Brien of the The New York Post interviewed Brian Solis in a story that examined SnapChat’s business model and its ongoing challenges with keeping pictures private as well as the feud between its co-founders. Here are some of Solis’ thoughts… “What makes Snapchat so promising and popular is the illusion of self-destructing images. It is still genuinely misunderstood that Snapchat is a safe environment,” explains Brian Solis, principal analyst at Altimeter Group. Illusion is now very much the…
5 important questions answered about the importance of social business strategy
Altimeter Group founder Charlene Li and I recently published a report that documented the 6 Stages of Social Business Transformation. In the process, we discovered the most common mistakes and successes businesses experienced along their journey. What was most surprising however, not really, was the cavernous disconnect between social media strategy and overall business objectives. – Only 34% of businesses feel that their social strategy is connected to business outcomes. – Just 28% of companies we studied feel that they…
Huffington Post Explores The New Rules of Advertising, Marketing and PR with Brian Solis
Scott Steinberg interviewed Brian Solis for his column in Huffington Post to discuss “The New Rules of Advertising, Marketing, and PR.” In an age of constant change and connectivity, everything has changed for working professionals, brands and businesses. Regardless of your chosen industry or field of expertise, famed social media expert and Altimeter Group analyst Brian Solis proposes a better approach to navigating these increasingly choppy and uncertain waters in his new book What’s the Future of Business? Outlining what…
All Analytics Interviews Brian Solis on Making Business More Human
While in New York for Integrated Marketing Week, All Analytics spent a few moments with Brian Solis to hear his thoughts how marketers can stay competitive in the new digital economy. Brian Solis, author of What’s the Future of Business and principal analyst at Altimeter Group, advocates going back to the basics: what customers think, believe and share with others. That, he says, may be the key to marketing principal analyst at Altimeter Group, advocates going back to the basics:…
