Guest post by Greg Narain (@gregarious), co-founder of Chute, a social media platform that helps brands and publishers obtain rights to UGC content. Customer-contributed stories are not only powerful, theyâre also influential and important. Yesterday, customers conveyed their stories through text and voice. Today, weâve moved to visually rich tools like photos and videos. While compelling to look at at face value, thereâs quite a bit more hidden within. Ever one of these stories affords us much more than just…
UK’s Marketing Magazine Asks Brian Solis if Amazon and Facebook’s new F-commerce link-up will change the way we shop
F-commerce was hailed as the future of online shopping, and there was a lot of anticipation that Facebook would turn into the destination to stop and shop. But the results were underwhelming, Facebookâs efforts to get âe-tailersâ to build shop-fronts on its pages fell flat. According to Brian Solis “F-commerce gets an ‘F’ because brands used Facebook as yet another digital catalogue for selling products and not as a platform for activating new experiences based on the nature and the…
Social Media and the Bystander Effect
Guest post by Francisco Dao, noted tech author and founder of 50Kings If you logged on to any of your social media accounts this past Monday you undoubtedly saw an outpouring of posts thanking our veterans for their sacrifice along with multiple links to the typhoon Haiyan disaster in the Philippines. As I scrolled through my feeds I started to wonder if the appearance of support was actually discouraging people from helping either group. How many people decided posting was…
Brian Solis Finds New Promise in Social Business with Guest Commentary on Smart Enterprise Exchange
Brian Solis recently contributed his thoughts on the future of Social Business and how to help businesses become less “anti-social” on social media. Please click over to Smart Enterprise Exchange to read, “The Revolutionary Promise of Social Business.”
Snapchat Reportedly Turns Down $3 Billion from Facebook, Brian Solis Tells CNET Why That’s a Mistake
Two-year-old Snapchat is playing a high-stakes game of Blackjack, betting that its business won’t bust with the turn of an unwelcome card. CNET’s Jennifer Van Grove reports that the company refused a $3 billion cash buyout offer from Facebook, a decision that may forever define the future of Snapchat and Evan Spiegel, its 23-year-old CEO. Van Grove called upon Brian Solis for his unabashed views on whether or not Snapchat was “foolish” in its decision to turn down Facebook’s offer….
The Ultimate Moment of Truth and The Art of Digital Engagement
In 2012, Google along with Jim Lecinski published a fantastic book that explored how digital customers made decisions in what Google refers to as “The Zero Moment of Truth.” The ZMOT as it’s abbreviated, helps strategists discover relevant strategies and tactics on how to show up at the right place, at the right time and with the right content in a digital ecosystem. In a world where consumers “Google it” to begin their digital journey, ZMOT revealed that brands need…
Maritz Research Writes, What Brian Solis Said: Gifts of Technology
Recently, Maritz hosted its inaugural Innovation Symposium for a select group of 200 employees. The purpose of the event was to bring fresh ideas from industry thought leaders in the areas of disruptive innovation, big data and social business. Brian Solis, Principal Analyst at Altimeter Group, joined the A-List speaker lineup, and shared some powerful ideas on connecting with todayâs digital consumer. Heather Bartel of Maritz shared some of her reactions to Solis’ presentation… Brianâs insights on marketing during the…
Twitter vs. Facebook IPO: The Wrap and Brian Solis on How the Micro-Blog Dressed Up to Win Over Wall Street
Brent Lang and Sara Morrison of The Wrap analyzed Twitter’s opening day on NYSE. To better understand why Twitter outperformed expectations compared to Facebook, the duo reached out to Brian Solis for comment. âThe debacle that was the Facebook IPO showed Twitter what not to do,â Brian Solis, a digital analyst at the research and advisory firm Altimeter Group, said. âTwitter approached the market more conservatively. They did a great job of surpassing expectations and they did so by setting…
The Daily Record Dives into the Social Business State in 2013
The Daily Record stumbled across a tweet by Brian Solis sharing the new Altimeter Group report he published along with Charlene Li, âThe State of Social Business 2013: The Maturing of Social Media into Social Business.â Report Eva Abreu shared her thoughts and findings after reading the report… Social business state in 2013 Analysis showed that social media is extending deeper into organizations surveyed, while strategies are maturing. Initiatives, previously driven by marketing and public relations departments, are now evolving…
Impatience is a Virtue: What’s Next for Social Business
Guest post by Philip Sheldrake as a reply to Chris Heuerâs post, “Social Business is Dead! Long Live Whatâs Next!” As he finished a game of Cut The Rope on his iPhone, my young godson asked what my phone was like when I was his age. I broke it down for him. I was in my twenties before someone offered to take north of ten thousand dollars for a basic digital camera, and not much less for a GPS device….
