Studying the impact of innovation on business and society

Brian Solis Joins Lithium’s Thought Leader Series in SF

Brian Solis Joins Lithium’s Thought Leader Series in SF

Jan 15, 2014 | 9:00 AM PST Please RSVP Agenda: 9:00 – 9:30 AM-Coffee & meet-and-greet 9:30 – 10:30 AM-session/ panel/webcast 10:30 – 11:30 AM-Book Signing & Networking Attendees will receive a copy of Brian’s new book, What’s the Future of Business, Changing the way businesses create experiences Please contact us with any questions: shawn.szurley@lithium.com 225 Bush Street, 15th Floor San Francisco, CA 94104

Audience as the New Currency: YouTube and Its Impact on Hollywood and Social Media

Guest post by Brendan Gahan (@BrendanGahan), a YouTube marketing expert. Gahan was Forbes 30 under 30 for Marketing & Advertising and has helped Fortune 500 brands with their YouTube and social media marketing. Let’s face it: YouTube has become big business. One billion unique monthly users? Yes. Six billion hours of video watched each month? Yes. Over 100 hours worth of video uploaded each minute. Yes. All, yes. The dominant player in the online video space continues to blanket the…

Peter Guber Reviews Brian Solis’ Latest Book, What’s the Future of Business

Originally published on Amazon as an “Expert Review” by Peter Guber While everyone’s talking about social media, professional motivation, or the need for change in business, people who are actually looking for answers to bring about change are left to draw upon the classic treatises of Peter Drucker, Dale Carnegie, Geoffrey Moore, Tom Peters, et al. Yet, what those pundits don’t provide is the “how to” shape your role and opportunity in this evolving landscape of consumerism. There’s an old…

WTF Makes The Sydney Morning Herald’s 2014 Summer Reading List

From The Sydney Morning Herald, January 3, 2014 There’s nothing like a few quiet days, a lounge chair and a couple of good books to expand our horizons. In the first of two articles, we’ve asked executives from a range of technology businesses for their summer reading recommendations to give you a handy guide to the must-read books of the season – from social media to security, privacy and more. What’s The Future of Business (WTF), Brian Solis See why…

800-CEO-READ Publishes Its 2013 Bestseller List

Each year, 800CEOREAD compiles a bestseller list each month to recognize the books they’re shipping out to businesspeople, business schools, and entrepreneurs to help spread ideas, solve problems, promote change, and inspire leadership. They’ve now compiled and collated the numbers for the entire year, giving weight to both total sales numbers and how long each book stayed on the list (and at what number) and are now happy to announce 800-CEO-READ’s bestsellers of 2013. From Values to Action: The Four…

5 Steps to Improving the Customer Experience with Big Data

Guest post by Lisa Arthur, CMO of Teradata Applications and author of the new book Big Data Marketing (Wiley). Follow her on Twitter @LisaArthur. Technology advancements are making it easier for people to constantly, effortlessly and sometimes unknowingly generate massive amounts of data every second. Lurking in the sprawling data pipelines of global corporations are complex tangles of information that have the potential to become your company’s most profitable resource. The opportunity has never been greater for savvy marketers and…

The Future of Business is Creating Meaningful and Shareable Experiences

The Future of Business is Creating Meaningful and Shareable Experiences

Special guest post by Peter Guber, noted business leader and author of best-seller, Tell to Win While everyone’s talking about social media, professional motivation, or the need for change in business, people who are actually looking for answers to bring about change are left to draw upon the classic treatises of Peter Drucker, Dale Carnegie, Geoffrey Moore, Tom Peters, et al. Yet, what those pundits don’t provide is the “how to” shape your role and opportunity in this evolving landscape…

Forbes: Must-Follow Marketing Minds On Twitter 2014

Scott Goodson assembled a list of must-follow marketing minds on Twitter. The comprehensive list was published on Forbes. The entire list is included below… • Elena Bululete ‏@aderwise • Todd Wasserman @ToddWasserman • Kent Huffman @KentHuffman • Richard Branson @richardbranson • Fast Company @FastCompany • Inc. Magazine @Inc • Leeann Leahy @Leeannorama • Adam Morgan @eatbigfish • Priya Parker @priyaparker • Maria Popova @brainpicker • Guy Kawasaki @GuyKawasaki • Seth Godin @thisissethsblog • Nilofer Merchant @nilofer • Daniel Pink @danielpink…

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