Studying the impact of innovation on business and society

Altimeter Group’s State of Social Business 2013 Report

Altimeter Group’s State of Social Business 2013 Report

Each year, The Altimeter Group hosts an annual Social Business survey to learn how social media is evolving within enterprise organizations. Data is then compared to previous reports providing a sense of movement to the numbers and also a developing benchmark for our analysts and clients. Our last survey was studied in Q3 2013 and also Q4 2012, the latter was used to provide context to a report published by Charlene LI and me in March 2013, “The Evolution of…

Maritz Innovation Symposium 2013 Features Brian Solis as Evening Keynote

The Maritz Innovation Symposium is a private, invitation-only forum event that explores “What’s Next?” in a world of digital disruption. Taking place at Maritz in Fenton, Missouri, the Symposium will connect and inspire an internal network of innovative leaders from across the business to discuss key strategies, next generation methodologies and business innovations—creating disruptive transformation across multi-faceted industry sectors. Attendees include Maritz’s executive leadership and next generation of leaders eager to discuss market challenges and emerging technology, analyze innovative approaches…

SAS Publishes a Whitepaper that Studies Brian Solis’ Work on the Impact of Shared Experiences on Brands

SAS Publishes a Whitepaper that Studies Brian Solis’ Work on the Impact of Shared Experiences on Brands

The future of business hinges on your customers’ shared experiences – the tweets, blogs, posts, comments, photos and reviews they share in this ultra-connected age. The collective voice of these shared experiences can often trump your product or service – and your most clever and creative marketing. In a keynote address at a recent Integrated Marketing Week conference, analyst and futurist Brian Solis explored the importance of cultivating the shared customer experience and why marketers must think like digital anthropologists…

Change happens to you and because of you

I’ve come to learn that having opinions, insights, and standing for something is as taxing as it is rewarding. Like you, I am inspired by what surrounds me, by history and by the possibilities that open up as a result of my experiences. But, it is not easy. And, I suppose it’s not supposed to be. I too feel challenged by what I should say versus what has already been said, yet also shaped by what should not be vocalized….

Social Business is Dead! Long Live What’s Next! – Chris Heuer

Social Business is Dead! Long Live What’s Next! – Chris Heuer

Guest post by Chris Heuer, CEO, Alynd (@chrisheuer) When I heard Marc Benioff was giving up on pursuit of “Social Enterprise” as the focus of Salesforce’s marketing, I  remarked to my Deloitte colleagues that “Social Business has won the day.” I felt vindicated after being an early proponent advocating for organizations to become Social Businesses, believing that IBM’s marketing might would be the catalyst to consolidate the movement around this language and meaning. Six months after leaving Deloitte to start…

Hollywood’s The Wrap Takes The Covers Off of Twitter IPO with Brian Solis

  The Wrap’s Brent Lang called Brian Solis to examine the various scenarios Twitter executives should consider for a successful IPO. Here are some of his thoughts from the article, “How Twitter Can Avoid Facebook’s IPO Nightmare.” “What you have is a wary Wall Street that still has a memory of the dotcom bust fresh in its mind,” Brian Solis, a digital analyst at the research and advisory firm Altimeter Group, said. “There is certainly a perception that a quarter…

Brian Solis Sits Down with Peter Guber to Talk About the Future of Business

Peter Guber joins Brian Solis for a special edition of his popular Web series Revolution. Peter shares his experience in taking traditional business models and modernizing them for the connected economy. Peter also explores the differences in competing for the present versus competing for the future. About Peter Guber: – Chairman and CEO of the multimedia Mandalay Entertainment Group – Past president of Sony Pictures – Producer of popular motion pictures including Batman, Rain Man, The Color Purple, just to…

Peter Guber on Competing for the Future…Now

Peter Guber on Competing for the Future…Now

Peter Guber is one of the most successful yet grounded business leaders I have a pleasure of calling a friend. There are many sides to Peter and chances are you may know him from one of his many distinguished ventures, – Chairman and CEO of the multimedia Mandalay Entertainment Group – Past president of Sony Pictures – Producer of popular motion pictures including Batman, Rain Man, The Color Purple, just to name a few – Co-owner of the Los Angeles…

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