HBO’s Silicon Valley debuted recently and the real Silicon Valley is all abuzz with a broad spectrum of reviews. Brian Solis joined NBC’s Scott McGrew on Press:Here along with Time’s Harry McCracken and USATODAY’s Sarah Buhr to talk about the culture of Silicon Valley and why the show is actually…spot on (maybe too spot on.) “I got seven words for you,” gushes one young CEO of a start-up called Goolibit at a lavish party in the show’s first scene. “I…
New Research: Technology Should Not Lead Digital Transformation
Companies that allow technology to drive their digital transformation are making a big mistake, according to a new Altimeter Group study, “Digital Transformation.” Instead, digital transformation should be driven by the expectations of digital customers. The Altimeter report defines digital transformation as new models, team structures, and customer-centered philosophies. However, a one-size-fits-all approach to digital transformation doesn’t exist, said Altimeter Group principal Brian Solis. “A lot of times, people are looking for the prescription,” Solis told CMO.com. “But unfortunately there…
Stop thinking like a marketer, and start thinking like the person you’re trying to reach
During SXSW 2014, Brian Solis sat down with Vocus to record a series of videos that address the series of challenges facing marketers today…and tomorrow. Here’s Part 1… “Stop thinking like a marketer, and start thinking like the person you’re trying to reach.”
Vistage Executive Summit: The New Kodak Moment is Something Students Will Learn in Business School
During the early ’90s, commercials which defined life as a series of “Kodak moments” sold the importance of capturing those oh so precious snapshots of our lives. As Brian Solis described at the Vistage Executive Summit in Philadelphia today, the very meaning of the Kodak moment was later redefined as the moment in time when Kodak (or any company for that matter) fails to respond to changes in technology, the needs of the marketplace, or the desires of its customers,…
Report: Digital Transformation and the New Customer Experience
We’re under attack! Social, mobile, real-time, cloud, big data…it’s coming at us all at once! Rather than miss out, many brands are jumping from trend to trend as a way of staying relevant in an increasingly digital market. Facebook, Twitter, Youtube, Foursquare, Instagram, Pinterest…we’re covered. We have and had a strategy for a while now. Mobile. Yep, we’ve got an app for that…plus we’ve got adaptive and responsive web design that makes old sites new again! Snapchat…our brilliant strategy vanishes…
The Growing Pains of SXSW: An Interview with Brian Solis
Murray Newlands at Search Engine Journal caught up with Brian Solis at SXSW to get his views on the state and future of Interactive. 2014 represents the 20th anniversary of SXSW Interactive. Even at the ripe age of 20, the show is still experiencing growing pains…in a good way. Brian Solis is one of the preeminent thought leaders in marketing and disruptive technologies in the world, a long time SXSW attendee, and the person, along with Stephanie Agresta, in charge…
The Millennial’s Guide To Surviving Corporate America
Guest post by Michael Price (@michaelpriceles), millennial and author of “What Next? the Millennial’s Guide to Surviving and Thriving in the Real World” A new generation has emerged and they now make up 36% of the U.S. workforce (source: U.S. Bureau of Labor and Statistics). Many have called them lazy, entitled, and unprepared to take on the challenges of the real world. They can often be seen walking into a hiring manager’s office with a gold star on their shirt,…
BrianSolis.com Among the 25 Best Marketing Blogs of 2014 by Radius
Radius assembled a list of its favorite marketing blogs to help marketers find the resources they need to build savvy marketing strategies. The blogs they picked cover everything from website optimization and lead generation to video marketing and analytics. BrianSolis.com was among the standout blogroll. Briansolis.com Who owns it? Brian Solis What do they talk about? Solis studies and writes about the effects of emerging technology on business, marketing and culture. Where can I find it? http://www.briansolis.com/ Why should I…
5 Predictions about Influence Marketing
Brian Solis is among the first analysts to study and define digital influence. Over the years, he’s made his work freely available. Recently, European-based marketing software company Augure asked Brian to comment on the future of Influence Marketing. The article was just published and it also featured the thoughts of well-known marketing experts including… – Kevin Dugan, Director of Content, Empower MediaMarketing – Arik Hanson, principal, ACH Communications – Roxane Papagiannopoulos, President at RMP Media Analysis – Frank Strong, Communications Director at LexisNexis…
AT&T: Branding Your Business with Brian Solis
While at SXSW hosting the Techset Blogger Lounge, AT&T interviewed Brian Solis to discuss how businesses of all sizes need to rethink the brand promise for a new generation of customers while making sure to do the things that align it with the brand experience.
