Rather than present during his keynote, he opted to sit down with Robin Carey at the The ShakeUp this year. The duo discussed the future of marketing with Robin wondering, “Has the Empire Struck Back?”ļ»æ In a moment of humility and complete transparency, digital analyst, anthropologist and author Brian Solis shared the true state of digital marketing, why “we’re” part of the problem and what to do now and in 2015 during.
A Manifesto for Building Relationships in the Digital Era
Not too long ago, my dear friend Hugh MacLeod (@gapingvoid) and I set out to explore a new world of visual communication that combined an intentional form of written storytelling illustrated through clever yet pithy cartoons. That work was originally brought to life in #WTF (What’s the Future of Business). The engagement around Hugh’s work eventually spilled over from print to online with readers sharing their favorite Hugh cartoons via Tweets, Instagrams, Vines, Pinterest, et al. We were inspired to…
ClickZ: 5 Things You Should Know About Brian
Introducing N3TWORK, A Mobile Television Network Powered by Interests and Context
Early on, I was one of the first analysts to explore the dynamics of the interest graph versus the social graph in social networks. Think Twitter vs. Facebook. I learned right away that interest graphs tend to share connections based on topics rather than relationships. I also found that every person possesses a series of 6-10 interest graphs that together form a social graph.Ā Google refers to these groupings as “Circles.” The notion of manually organizing people by interests though…
SAS: Digital marketing – it’s really about people
John Balla is a Principal Marketing Specialist of Customer Intelligence at SAS. During the release of What’s the Future of business, John and Brian partnered on a series of events to help marketers learn how to use technology to become more human and engaging in each moment of truth. Balla recently published his thoughts over at SAS to continue the conversation… “We live in the age of big data – just about everything is evolving and the pace of technological…
CNN: Does Ello have what it takes to be the anti-Facebook?
In the past week, social network Ello gained much more traction than even its seven founders anticipated. Ello co-founder Paul Budnitz said requests and approvals for access to the invite-only service were totaling 40,000 per hour. CNN’s Sara Ashley O’Brien reported on the fledgling social network seeking input from industry experts including Brian Solis. Sara reported that the LGBT community is embracing the site after being kicked off Facebook due to its “real” name policy. That, along with the promise…
WTF of Business at Saddleback Leather Co.
Guest post by John Bergquist (@JohnFlurry), who leads Content and Communications at Saddleback Leather Co. So much has changed in business in the past 20 years. And it continues to change daily. As Brian has said before, today a business has to engageā¦ or die. And you know what? That delights me. It is the way it used to be. Shopkeepers knew their customers very well. They didnāt need mechanical analysts or teams of test consumers to determine how to…
Where Digital Is and Where Itās Going
Formerly part of the 3M’s digital team, Greg Gerik recently joined the team at Shoutlet as VP of Product Marketing. Gerik attended the annual Social Shakeup in Atlanta where Brian Solis opened the event with a thought-provoking conversation with Robin Fray Carey. Gerik summarized the entire conversation in a thorough article. Following is an excerpt… Another great point during the exchange a discussion on the opportunity for brands to use āthe embrace.ā The embrace is the moment in time when…
A Call for New Expertise in Business
In the third installment for HootSuite’s business video series, Brian Solis discusses the widening gap between current expertise and emergent roles defining the future of business. Here, Solis makes the case to invest not only in new people but also to help today’s employees learn new skillsets to evolve along the business. Click here to see the post over at HootSuite…
A New Era for Search: The Zero Moment of Truth is Now Defined by Shared Customer Experiences
This is the story of when ZMOT met UMOTā¦ Search is a natural step in the discovery process. In a web world, search engines offer a lens into a qualified and structured view to help online consumers focus and make informed decisions. With Google dominating search, marketers concentrated on improving search ranking through tried and true techniques to ensure that what they were marketing earned a coveted position in the likely search results a customer might consider clicking. Search is…
