In April 2012, I wrote a piece that explored online social behavior and its impact on commerce and decision-making. The work was inspired by a series of studies based on the work of Robert Cialdini that identified six universal heuristics that shoppers use to make decisions. The importance of social psychology can not be overstated. This branch of psychology deals with how people think about influence and how individuals relate to one another. The social economy is shaped by how…
TechRepublic: 9 social media trends to watch in 2015
TechRepublic’s Erin Carson examined some of the biggest trends for social media in 2015. Brian Solis added his thoughts on how to make it matter again… Excerpt: “This is where marketing and social and the future of all of this stuff really have a tremendous opportunity to take a step back and understand what it is we’re trying to do in the first place, and how we can add value in order to take value from each of these platforms,”…
Employees are as or More Important Than Customers: Why Ignoring Employee Engagement Hurts Business
In a late 2013 study, Gallup found that only 13% of workers actually feel engaged at their jobs. Whatâs worse is that 63% of the workforce is not engaged at all. But wait, the news gets even more disheartening. An astounding 24%, one-quarter of the global workforce, is actively disengaged right now. Essentially we have a significant number of workers doing their best impression of corporate zombies who go through the everyday motions to collect a paycheck. So are employees…
TheStreet: 9 1 inShare Link Comment Do Twitter and Facebook Have to Fear Justin Bieber-Backed Shots?
Jenn Van Grove writing for TheStreet dug into the rumors of whether or not Twitter would acquire Shots. Speculation aside, the Shots twenty-something and younger female demographic is both coveted and elusive by advertisers. An acquisition by any network would be strategic in any monetization strategy. Van Grove reached out to Brian Solis, among others, for comment… If sharing a selfie seems like a ridiculous form of communication, then you’re most likely not a user of mobile application Shots, the…
French web: Le Debrief de la semaine, avec Brian Solis, digital analyst, Altimeter Group
Par Marion Moreau, FrenchWeb Brian Solis, digital analyst chez Altimeter Group, est lâinvitĂ© de Frenchweb pour ce nouveau Debrief de la semaine tournĂ© Ă LeWebâ14. Il revient sur lâĂ©vĂ©nement, et les grandes tendance : le mobile, notamment en Asie, le secteur des VTC avec la levĂ©e de fonds de SnapCar, SoundCloud qui pourrait ĂȘtre valorisĂ© plus de 1,2 milliard de dollars, la monĂ©tisation de TwitterâŠ
Anche questâanno, Ăš tornato sul palco di LeWeb Brian Solis (nella foto), Principal di Altimeter, per parlare di disruption. Per Solis, si tratta di qualcosa che interrompe le regole e cambia il comportamento delle persone e dei mercati che questa volta racconta da una prospettiva diversa, quella di disruption come ecosistema. âLâinnovazione Ăš una costante e noi dobbiamo cominciare a pensare alla tecnologia in modo differente se vogliamo creare qualcosa che continui a far parlare di sĂ© nei prossimi 10 anniâ, dice Solis….
In Conversation With Brian Solis, Altimeter – LeWeb’14 Paris
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, Whatâs the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in…
petit web: Brian Solis, le casque connectĂ© et lâAfrique dĂ©veloppĂ©e
Qui ? Brian Solis, digital analyst et dirigeant d’Altimeter, Marcus Weller, CEO de Skully et Jeremy Johnson, cofondateur d’Andela. Quoi ? Un talk sur la disruption Ă LeWeb14. Comment ? “Disrupter ce n’est pas amĂ©liorer les choses, faire de l’incrĂ©mentalisme’. C’est crĂ©er de nouveaux univers, changer l’Ă©cosystĂšme, et faire en sorte que le monde s’adapte Ă vous” explique Brian Solis. “Pour cela, il faut questionner tout.” Marcus Weller a eu un accident de moto et a renoncĂ© Ă conduire, jusqu’au…
#LeWebâ14 Backstage #Radio Station Episode #5-3 with the great @briansolis
via Radioline LeWebâ14 – Backstage Radio Station, Episode #5 day 3 @LeWeb (#LeWeb) with Brian Solis, Digital Analyst, Anthropologist & Author. LeWeb is THE international digital innovation conference. Every year, it gathers thousands of guests and speakers worldwide. And for this new edition of LeWeb, Radioline has been chosen as the exclusive radio partner to animate the LeWebâ14 – Backstage radio station, a radio station that will come and meet you at the event! So letâs go, letâs hear and…
LeWeb 2014: hanging out with Brian Solis of Altimeter Group
via Euronews Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, Whatâs the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish…
