Brian Solis recently presented in Sydney at the third annual Digital Innovation Summit hosted by Telstra. Each year, Brian highlights trends driving digital transformation and shares his research and ideas for how to survive digital transformation. His presentation is now available for viewing.
Digital is Just a Means to Reach People…It’s How and Why You Use It That Matters
Splendida Notizia! #WTF is going on in Italy? The future of business is turning a new page…that’s what. I’m excited to announce that What’s the Future of Business: Changing the way businesses create experiences is now available in Italy. To celebrate the launch, I spent some time with Luca Conti, new media strategist, Italian blogger, journalist, and author of several books on social media. In our discussion, we explored the future of business and why the time is now for…
ADWEEK: Brands are repurposing social memes into multi-platform campaigns
ADWEEK’s Michelle Castillo examined how brands are using new social platforms to test a new wave of meme-style ads. Brian Solis was asked for his thoughts on the subject. Excerpt: Brands are constantly seeking creative ways to make their pricey campaigns pay off in more ways than one. But computer giant HP hit the jackpot by turning its Vine campaign for the HP Pavilion x360 convertible laptop into a first-of-its-kind national TV commercial. “The clever thing about the HP…
Al Roker and Brian Solis Discuss the Future of Media at the Pivot Conference
During the annual Pivot Conference in New York, Brian Solis hosted a hilarious and inspiring conversation with the one-and-only Al Roker. The weather isn’t half of it. Nine time emmy winner Albert Lincoln “Al” Roker, Jr heads a multi-media production company dedicated to producing original, award winning, factual-based TV programs. In addition, Roker creative media (RCM) creates branded entertainment, commercials, EPK’s, PSA’s, digital storytelling, corporate and training videos, online-only content, and fully integrated video and social media campaign creation and…
CIO: David Thodey and Brian Solis foreshadow digital investment across all lines of business
Brian Solis recently hosted a live conversation with Telstra CEO David Thodey on stage at the annual Digital Innovation Summit in Sydney. CIO’s Shahida Sweeney was in attendance and her summary of the conversation was both riveting and also a reflection of Thodey’s inspiring vision and purpose at Telstra. “It’s about innovation and a willingness to share knowledge. The free flow of ideas is now open and transparent. This is precisely why corporations should move out of ivory towers and embrace…
Only companies with impeccable customer service will survive the Zombie Apocalypse
Guest Post by Peter Shankman, Author of Zombie Loyalists: Using Great Service to Create Rabid Fans Imagine a world where decisions aren’t made based on anonymous reviews with no validation on sites like Yelp or TripAdvisor, but rather, through trusted sources in your own network. Imagine that world is automatic – If you want to take a vacation in Fiji, you don’t have to ask which of your friends have gone, you simply start searching for Fiji – on any…
The Future of Business Starts with Us
I often share a quote by Russian novelist Leo Tolstoy, “Everyone thinks of changing the world, but no one thinks of changing himself.” And that’s where are in business. We all talk of change but very few of us start with changing the very things that will help us more effectively compete for the future. The evolving state of technology, customer behavior and expectations and our role within each is changing or it should change… What we see (perspective and…
Do You Build Value or Add Noise? The Future of Digital Marketing by Brian Solis
Brian Solis recently gave a speech about his new e-book about the future of digital marketing, “What If PR Stood for People and Relationships?” Hosted by Vocus-Cision at Google Headquarters, Noted blogger and new media marketer Geoff Livingston shared the lessons from Brian’s presentation, which centered on the need for marketers to focus on becoming valuable to audiences rather than achieving traditional online success. We can build value for our customers,” said Brian. “We can see and find it, or…
The Australian Features On Stage Interview of Telstra CEO David Thodey by Brian Solis
Telstra chief David Thodey says the telco will be “relevant forever”, as it shifts its energies towards becoming ‘digital first’. Mr Thodey, speaking with US analyst Brian Solis at the 2014 Australian Digital Summit, was asked how the 120-year old telco would stay relevant in an age of start-ups and constantly changing technology. “It’s a question I ask myself a lot, because you can never assume what you were good at yesterday will be appropriate for the future,” he told the Sydney audience on Monday….
Brian Solis to Ring NASDAQ Closing Bell
Momentum Events, The Pivot Conference, will host two single-day conferences (October 16-17) at the Nasdaq MarketSite in Times Square. Now in its fifth year, Pivot brings together start-ups, brands and agencies to discuss disruptive technology trends and how to leverage them into competitive advantages.. In honor of the occasion, Brian Solis, Co-Producer of Pivot will ring the Closing Bell. Where: Nasdaq MarketSite – 4 Times Square – 43rd & Broadway – Broadcast Studio When: Thursday, October 16, 2014 – 3:45…
