Se prĂ©sentant lui-mĂȘme comme un geek, attirĂ© par la technologie et la programmation, Brian SOLIS (son blog est consultable ici), Principal analyst chez ALTIMETER GROUP, nous a fait lâimmense plaisir dâintervenir lors dâune visio-confĂ©rence organisĂ©e dans le cadre du MSc e-Business Manager de lâISTA. Tenue au campus de la Fonderie Ă Mulhouse, le thĂšme de lâĂ©change Ă©tait le suivant : Vision prospective des rĂ©seaux sociaux. Retour sur 3 grands principes du marketing de demainâŠ
The Moment of Truth: Connected Customers and How to Re-Imagine Customer Experiences
And then one day, it happened. Customers changed. How they make decisions changed. What they value and how they want to do business changed. The funny thing is…we didnât. Now we can and a new generation of technologies and services make it possible to not only react but lead customer experiences moving forward. To effectively compete in the digital economy, you are left with no choice; become customer-obsessed or lose! Every moment-of-truth counts when it comes to customer loyalty. For…
Brian Solis: The Future of Business. Innovate or Die
Earlier this year, Natascha Thomson interviewed Brian Solis about his book, Whatâs the Future of Business (WTF), at an event hosted by the Silicon Valley Innovation Center (SVIC). Here’s a sub-set of the questions addressed in the above video: Everybody seem to be talking about the Future of Work now. Are the future of work and the future of business the same thing? Another buzz word is user experience. I have seen social media professionals changing their actual titles to âCustomer…
Using Big Data to Understand Small Moments of Truth
Guest post by Gib Bassett (@gibbassett), gib.bassett@oracle.com âBusinesses today must invest in experiences because thatâs what people want.â â Brian Solis So says Brian in this recent post. He goes on to qualify this statement further, saying people today simply donât care about products, services or offers. What they desire and what they respond to with regularity are superior experiences. I donât think this is limited to Millennials either â we are all being conditioned to have affinities for businesses…
99 Best Facebook Pages to Follow for Aspiring Marketers
Post Planner assembled a list of the top 99 best Facebook pages for aspiring marketers. Note: the people on this list were selected in no particular order. It’s impossible to rank a dynamic group like this! The list includes heavyweights like: Chalene Johnson Sue B. Zimmerman PewDiePie Jessica Northey Brian Solis Ann Handley Please enjoy the article & get ready to Like & follow a few new pages & profiles.
State of Mobile Commerce: An Evening in San Francisco with Criteo
I recently had the opportunity to co-host an event in San Francisco with Jonathan Wolf of Criteo to discuss the past and future of retail and mobile commerce. That evening celebrated the release of the company’s quarterly State of Mobile Commerce Report, based on its pool of online shopping data covering more than a billion transactions totaling over $130Bn of annual sales. That evening, we would entertain some of the most interesting people documenting or contributing to the future of ecommerce,…
Brian Solis at the Criteo Mobile Rountable In San Francisco
Listen to Brian Solis’s perspective on the future of mobile commerce as he moderated and heard digital marketing experts from Popsugar, Groupon and Ruelala. These experts explored how they are thinking about trends like mcommerce, mobile pay and their consumer’s mobile experience. Brian also reflected on Criteo’s Q1 Mobile Commerce report presented by Criteo‘s Jonathan Wolf. Get the full report here.
Epoch Times: What’s the Future of Big Data in Hospitality?
In Phil Butler’s piece for the Epoch Times, he explores Brian Solis’ concept of shared experiences as a significant source to the question, “What’s the Future of Big Data in Hospitality?” All thatâs missing in such an integration of services would be what my friend Brian Solis calls âExperience Architectureâ. This recent article by Brian discusses the kind of development we may be seeing from Shiji and SnapShot. To quote the worldâs most influential digital business consultant: Among the greatest…
The Top Digital Influencers: Dealing Out The Brandwatch Twitter Top Trumps
Via BrandWatch Last Thursday we hosted our first UK Brandwatch Live event. In a swanky west London bar we got together with some of the leading minds in social to explore two meaty topics: social media and business intelligence. To mark the event, our design team fused their creative minds together to build something memorable for each attendee. The outcome was Twitter Top Trumps with a distinctly Brandwatch flavor, featuring some of the leading influencers online. Using Brandwatch Analytics we collected…
CMO.com: Brian Solis On Why Marketers Should Care About Millennials [video]
by Simon Nicholson, CMO.com What is a Millennial, and why should a marketer care? That was the question addressed by Brian Solis, Principal Analyst at the Altimeter Group, in a live chat hosted at Adobe Summit EMEA in April (Adobe is CMO.comâs parent company). Solis is a digital analyst, business strategist and futurist, and he was speaking as part of the Innovations and Thought Leaders track at the Summit. He also took part a live chat on the topic of…
