To change, to make things matter to real people, everything must begin with a new perspective and approach. Ask yourselfâŚWhat do you stand for? Itâs an important question you must answer before expecting anyone to stand alongside you. #WDYSF What is the value you wish to add? What is the value you wish to take away? How does engagement make things better or create new possibilities and opportunities for all involved? No matter how much we say or create, it…
PSFK Interview: Does Your Brand Have a Customer Experience Strategy?
by Macala Wright, PSFK Digital Futurist Brian Solis reveals how brands can navigate the consumer experience economy In 2013, Internet of Things expert and noted author, Brian Solis, released his book, Whatâs the Future of Business? In it, Solis wrote that the future of business comes down to relevance and the ability to understand how technology affects consumersâ decision-making processes. In my 2013 PSFK interview, Solis shared that consumers not only expect great brand experiences, but that they also believe…
RĂŠinventer lâexpĂŠrience du client connectĂŠ : la vision de Brian Solis, gourou de lâengagement client
Le numĂŠrique bouleverse le parcours du consommateur. Les entreprises doivent adapter lâexpĂŠrience client afin que chaque interaction soit la plus efficace possible. Brian Solis, gourou de lâengagement client, livre la checklist des bonnes pratiques Ă appliquer. Qui dit transformation numĂŠrique, dit transformation de lâexpĂŠrience et du parcours client. Cela va nettement plus loin que de gĂŠrer de nouveaux points de contact. Câest ce que montre cette ĂŠtude rĂŠalisĂŠe par Brian Solis, analyste principal de la sociĂŠtĂŠ dâĂŠtudes Altimeter pour le…
USATODAY: Anonymity working for Whisper app
by Jefferson Graham, USATODAY Despite the huge outcry over anonymous comments on websites like Reddit and Yik Yak, Whisper has found a way to make anonymity work. Instead of name calling, bullying, harassment, racist taunts and homophobic slander that has characterized some online comments without names attached, Whisperâs brand is a nice anonymity. âWhat differentiates us from other platforms is that we only allow you to use anonymity as a shield and not as a sword,â says Michael Heyward, the…
It’s About the Customer Experience; So, Why Is Your Brand Ignoring Customers?
 Humans are emotional creatures and they want experiences that engage them as humans. They’re not eyeballs, impressions, views, likes, shares, clickthroughs, or conversions. A few weeks ago, I visited New York on a beautiful summer day to participate in an event that I would love to repeat everywhere around the world. Prophet, a global brand strategy firm that recently acquired Altimeter Group, hosted an intimate event to explore the new horizons of digital customer experience (DCX). I was invited…
AlleyWatch: Entrepreneurs Need To Be Experts On Social Change
By Martin Zwilling, AlleyWatch Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. In fact, businesses need to adapt just as completely to the changes in the buying and social behavior of consumers. High-technology product startups, without customers, donât make a business. Todayâs customer buying dynamics are all about âuser experience,â according to Brian Solis, in his recent book âWhatâs the Future of Business?.â This thought leader…
UX Matters: The Future of Business Web Site UX
by Ohad Rozen, UX Matters User Experience as Competitive Advantage Though itâs taken quite a bit longer than many frustrated UX designers thought it would, the business world is finally waking up to a fundamental fact: when it comes to B2B or B2C Web site design and development, a great user experience is notâand has never beenâoptional or merely nice to have. Rather, it is essential to a successful customer journey and as vital to organizational success and growth as…
CNET: Yahoo is trying to become one of the smartphone cool kids
by Richard Nieva, CNET (Excerpt) When Marissa Mayer became CEO of Yahoo three years ago, the former Google executive staked her reputation on one thing: bringing Yahoo, an ailing pioneer of the early Internet, into the smartphone age. To that end, Mayer made one of her biggest moves just over a week ago, unveiling a mobile app called Livetext, a video-chatting service aimed at teens. It’s only the second brand-new mobile app the company has introduced during her tenure. If…
Internet Retailer: A look at Yahooâs native ads push
by Zak Stambor, Internet Retailer The Internet pioneerâs acquisition of Polyvore is the latest in a series of moves aimed at helping marketers reach millennials. Yahoo Inc. CEO Marissa Mayer is betting she can turn around the Internet pioneerâs fortunes by figuring out how to help marketers reach millennials. The task isnât easy, particularly given the companyâs dwindling financial results; Yahoo posted a $132.1 million loss in the first half of the year, which compares to a $68.6 million gain…
Sidecar Puts Passengers Aside, Pivots To A Mostly-Deliveries Company
Via Ellen Huet, Forbes Excerpt: The U.S. ride-hailing market may have room for two players, but apparently not for three. Sidecar, an on-demand car service that trailed far behind Uber and Lyft despite often being the first to build new and creative features, is morphing into mainly a delivery service for other businesses, the company told FORBES. The move suggests that the industryâs established players â Uber and Lyft â have pulled so far ahead that itâs become nearly impossible…
