By Jason Miller, LinkedIn We tend to assume that because consumers are consumers, they will naturally consume everything we produce. So it becomes easy to think of our work as just “content.” And to think of “marketing” as the publishing and promotion of said content. In an era when the flow of content is accelerating while the adult attention span is declining, we need to move beyond these assumptions – we need to focus on the human aspects of engagement….
Brian Solis on how to tell better brand stories without brand journalism
An incredible write up of Brian’s presentation at LinkedIn by Derek Handova at B2B News Network. Wow. Terms like content marketing and more recently “brand journalism” have captured the attention of B2B marketers for some time. However, many people talk about brand journalism but nobody’s doing it. At least nobody’s doing it very well. That could be the one of the takeaways from last week’s Content Marketing Summit at LinkedIn, presented by Ragan Communications and PRSA. For the first time,…
The Top 50 Marketing Gurus
Top50 MARKETING GURUS Ever wonder how good the Marketing Guru you have discovered is at marketing themselves? Top50 Marketing Gurus is an interesting way to rank the best of the best in marketing gurus based on their own current online presence. Top50 Marketing Gurus is maintained by PIVOTSTACK. While Brian thinks that most list processes are rarely on the mark and thus misinform the public about who can really help who and how, he is appreciative of being included.
#GROWconf spotlight: Brian Solis says innovate or perish
by John Gray, BETAKit It’s simple in thought, but in reality being innovative is excruciatingly difficult. The GROW Conference is in its sixth year and all about the future of innovation, growth, and entrepreneurship. From August 19-21, Whistler, BC will play conference host for a second year. Once again, GROW is delivering an impressive line-up of speakers, sessions, events, and networking opportunities. After organizer Debbie Landa kicks off the event, Brian Solis will be first on stage to present “Living…
Why Marketers Should Care About Millennials and Anyone Living a Digital Lifestyle
What is a Millennial, and why should a marketer care? That was the question Adobe’s Simon Nicholson asked me during Adobe Summit EMEA in London earlier this year. I joined Simon in a live chat on the topic and have included the fun, casual yet informative conversation below… Let’s start with this, the definition of Millennials is imprecise, with the consensus being they’re aged around 18-34. But one of the key points that I emphasized in our discussion is that…
Mashable: BuzzFeed Television? Maybe it’s closer than you think
by Jason Abbruzzese, Mashable Arianna Huffington built The Huffington Post into a global digital media empire, while Jonah Peretti, who helped found HuffPo, went on to co-found BuzzFeed, turned into a digital juggernaut that could soon be valued at $1.5 billion. The former colleagues now stand at the vanguard of the new media industry, watched and discussed and speculated about all the time for clues about where digital media is going. But both of digital media’s big empire-builders are looking…
WSJ: Paced by Facebook, Customer Satisfaction Up for Social-Media Sites
by Jeff Elder, WSJ User satisfaction with social media websites is improving, paced by Facebook’s success with its mobile app and advertising, according to new data from the American Customer Satisfaction Index. Facebook, which was the lowest-ranking social-media site in 2012, has climbed to the middle of the pack with the largest improvement since then, driven by growing user satisfaction with its mobile app, said ACSI Director David VanAmburg. The latest index was released Tuesday. Brian Solis, principal analyst at…
USAToday: Much of Twitter’s opportunity already has been lost
by John Shinal, Special for USA TODAY (includes quote by Brian Solis) The second-quarter surge in digital advertising revenue just reported by Google, along with the large quarterly gain also expected from Facebook, shows just how much of Twitter’s market opportunity is being captured by its competitors. The huge gains in sales and profit at its much-larger rivals come as Twitter on Tuesday is expected to report yet another quarterly operating loss for the same period amid disappointing user growth….
Like Every Business, We Too Stand on the Path of Disruption
Guest post by Jay Samit (@jaysamit), a serial entrepreneur and author of the bestselling book Disrupt You! Your career is going to be disrupted. I guarantee it. Office automation is expected to make 40% of the current workforce obsolete by 2020. 3D printing is anticipated to eliminate 320 manufacturing jobs; further impacting the millions of truck drivers replaced by autonomous vehicles. We are now living in an era of endless innovation where technology continues accelerating exponentially while businesses struggle to…
Creating Truly Personal Omni-Channel Customer Experiences
During a recent trip to London, I spent time with the Smart Focus team to discuss the promise and shortcomings of omni-channel strategies. It was a pretty productive collaboration resulting in a video that explores the new digital customer, an ebook focused on omni-channel experiences and a webinar on the future of marketing. Customers are more connected and more informed than ever. Digital marketers now need an entirely fresh perspective to succeed in a world where customers and prospects experience their brand in multiple ways…
