Via Nova Saffo, Marketplace When you walk into J.C. Penney, the merchandise, the prices, the promotions you see, all were signed off by the chief merchant. It is a crucial role for any retailer. J.C. Penney announced Wednesday the appointment of a new person to that job. John Tighe was already a senior general merchandise manager for the company. He got a promotion to the top job. Kohl’s and Target also recently shuffled people in and out of the chief merchant position….
Experience architecture elevates the role of marketing and redefines your brand
via Eric Melin, CallahanCreek With the overpopulation of channels, platforms, and devices in our connected world, itâs easy for marketers to get caught up in âthe next big thing.â We need to be on Snapchat! We should Periscope this! Whatâs harder to figure outâbecause it requires rigorous, deep thinking about the divide between how your brand talks about itself and how people talk about your brandâis how to create culturally relevant, meaningful experiences for your customers. Digital anthropologist and author…
Content Marketing Blogs: The Ultimate List
via Curata The amount of information available to marketers is vast, diverse and sometimes overwhelming. Because it can be difficult to find high quality content, I have put together a list of some of the top content marketing blogs out there. This list is intended to help content marketers find the information, education and value theyâre seeking to improve their strategies and business as a whole. Analysts & Research Brian Solisâs Blog â Brian Solis, a principal analyst at Altimeter,…
Brian Solis: StÀdte brauchen Transformation-Officer
Vom Trendforscher zum Mahner: Brian Solis beobachtet seit 20 Jahren den digitalen Wandel und ist zur Ăberzeugung gelangt, dass immer nur die Technologie im Mittelpunkt der Betrachtungen steht, aber nicht der Mensch und sein sich Ă€nderndes Verhalten. Er verlangt einen Paradigmenwechsel. Im Vorfeld der NEOCOM 2015, bei der er als Keynote-Sprecher auftritt, haben wir ihn zum Stand der digitalen Transformation befragt. Ihr Vortrag auf der NEOCOM lautet: Der Stand der digitalen Transformation 2015. Wie ist der Stand? Brian Solis: Was mich…
New Research: Exploring the employee Engagement Gap
via Jostle Employee engagement has become a key measure of these things, so we set out to understand these issues a bit better ourselves. How do executives and employees feel about employee engagement? This seemed like an important question â very little research is published that contrasts the viewpoints of leaders and employees. We suspected there would be differences, but we wanted a deeper, more nuanced picture of exactly what those differences are. So we partnered with Brian Solis, who…
VisionCritical: Brian Solis on why customer experience is the catalyst for digital transformation
Via VisionCritical Q&A with Brian Solis, a renowned author and digital analyst and featured speaker at the 2015 Vision Critical Summit in Chicago. As a digital analyst, Brian Solis spends a lot of his time thinking about the future of customer experience. So much so that he has written about it: his new book X:The Experience of Business Meets Design explores the various ways companies can design better experiences in a way thatâs more meaningful for customers. We recently spoke…
TechCrunch: The Interdependency Of Stanford And Silicon Valley
by Ritika Trikha, excerpt here was a time when Stanford University was considered a second-rate engineering school. It was the early 1940s, and the Department of Defense was pressed to assemble a top-secret team to understand and attack Germanyâs radar system during World War II. The head of the U.S. scientific research, Vannevar Bush, wanted the countryâs finest radio engineer, Stanfordâs Frederick Terman, to lead 800 researchers on this secret mission. But instead of basing the team at Termanâs own…
Why Customer Experience is The Catalyst for Digital Transformation
As a digital analyst, I spend a lot of his time thinking about the future of customer experience. So much so that my next book attempts to rethink the term “experience,” X:The Experience of Business Meets Design. “X” explores experience architecture the various ways companies can design meaningful and shareable experiences in every moment of truth. I recently spent time with the team at VisionCritical as part of the prep for its their upcoming conference in Chicago, 2015 Vision Critical…
5 Inspiring B2B Marketing Campaigns
by Ashley Taylor Anderson, excerpt The words âinspiringâ and âB2Bâ may not seem like they belong together in the same headline. B2B companies have gotten a bad rap when it comes to marketing campaigns, and that rap isnât entirely undeserved. Our products and services usually arenât very sexy, and trying to make them sexy with marketing can be challenging, to say the least. That said, creative marketers have succeeded in creating inspiring marketing content for their brands. Here are 5…
Racing IndyCars with Team Penske and Hitachi
On August 30th, 2015, I dropped the top on my 1960s Corvette Sting Ray, fired up the 427 and made my way from Silicon Valley to Sonoma Raceway for the big IndyCar race finale. For those who donât know, I am enamored with cars and have been since I was old enough to play with Hot Wheels. I remember obsessively washing my hands before and after too. In fact, my parents still tease me about it to this day because…
