via Ken Yeung, VentureBeat âThe thing about Square is that its biggest advantage is that it could empower SMBs to become more of a digital business,â said Brian Solis, Altimeter Group principal analyst and author of X: The Experience When Business Meets Design. âDigital Darwinism knows no sides â itâs an equal opportunity disruptor. SMBs struggle with this and itâs devastating to the economy if they donât adapt.â
Xcited to Announce That X: The Experience When Business Meets Design is Now Available
Three-and-a-half years in the making, Iâm proud and also relieved to finally announce that X is now available online and in a store near you. I canât tell you how important this is to me. There were several times along the way including up until the end when I thought this book would never see the light of day. I canât wait to share it with you. I tend to spend most of my time sharing my work across the…
DOZ – [Review] X: The Experience When Business Meets Design
Source: DOZ Brian Solis has a new book out and it is an instant classic. X: The Experience When Business Meets Design is sure to inspire new thoughts and actions. Everyone works hard. Everyone has good ideas. Everyone wants to succeed. But only some make it. Why? The âxâ factor, that undefinable difference that means some rise to the top and others can only watch as they do. Until now. In his new book, X: The Experience When Business Meets Design,…
How To Unify Your Sales, Service and Marketing Departments Around Customer Experience
Guest post by Omar Akhtar (@obakhtar), Managing Editor, Altimeter Group, a Prophet company Imagine youâre getting ready to drive your car. But when you turn on the engine, you get a mobile notification telling you that your oil needs to be changed, and it gives you a link to the nearest dealership with a 10% discount coupon. Youâre left surprised and delighted by the sheer, almost magical convenience of it all. But is that event classified as a sales, service…
25 Top Marketing Influencers
via Sideqik With Influencers being respected professionals in their fields which consumers turn to for advice, who do marketers turn to when they need to know the latest trends and best practices? Marketing Influencers of course!  But with so many marketers to choose from, finding the best voice which resonates with you can be difficult. That is why we have compiled a list of the 25 Top Marketing Influencers, from authors to bloggers and speakers to executives, conveniently all on one place! There is a reason…
Wolfpack App is a Mobile Social Nichework for Guys to be Guys – Is this the Dawn of Social Nicheworks?
I thought Iâd seen it all. Wolfpack app is a new mobile-centered, social network that helps guys connect with like-minded buddies around interests and events. When the news of Wolfpackâs debut landed in my inbox, I initially disregarded it as yet another âbroâ app. I live in Silicon Valley where bro culture is a widely recognized problem. Too many of these bros after all are blamed for the lack of diversity and respect in startups among many other things that…
Experience is the Brand: Why this is the time for experience architecture
While I was in traveling in Europe, my friends at 800CEOREAD reached out to talk about X. I was so focused on production and printing that I’ve almost neglected letting people know that the book is finally getting released! I took the time to answer a handful of questions. But, I didn’t reply quickly. I took my time to share the depth of what X explores and how it will help you. “Hereâs the thing. Experience is the brand. Meaningful…
800CEOREAD: Thinker in Residence: A Q&A with Brian Solis About X
Interview via 800CEOREAD “Hereâs the thing. Experience is the brand. Meaningful and shareable experiences are now forms of marketing.” âBrian Solis 800-CEO-READ: You begin by telling us that marketing and advertising are generally prioritized ahead of investing in experience, yet it is a customerâs experience that leads to the most influential and effective advertising there isâword of mouth among customers. So, how do we go about changing that mindset, and redirecting resources accordingly? Brian Solis: Youâre exactly right and thatâs…
Marketing to Marketing to Reimagine Marketing
Guest post by Fred Studer (@fredstuder), Chief Marketing Officer at NetSuite Sometimes, in fact oftentimes, the most important audience for your message are the people who are already working for you. In an age of online surveys and instant feedback across social channels, articulating your message to the people who work in your company can often be neglected. In fact, if you havenât convinced and energized your own people, youâre going to be hard pressed to convince the market. My…
The New Peeple App Does Not Represent People; Stop This App Before It’s Released
“Character is destiny.” This is the ironic tagline for Peeple (I’m not linking to it), a new app that wants to be the âYelp for peopleâ allowing anyone to rate you âprofessionally, personally and romanticallyâ as long as they have 1) a Facebook account, 2) your phone number and 3) that theyâre a real person. Iâm not kidding. This is a real app that is one-to-two months away from impacting your social, professional and dating graphs all because two…
