I thought I’d seen it all. Wolfpack app is a new mobile-centered, social network that helps guys connect with like-minded buddies around interests and events. When the news of Wolfpack’s debut landed in my inbox, I initially disregarded it as yet another “bro” app. I live in Silicon Valley where bro culture is a widely recognized problem. Too many of these bros after all are blamed for the lack of diversity and respect in startups among many other things that…
Experience is the Brand: Why this is the time for experience architecture
While I was in traveling in Europe, my friends at 800CEOREAD reached out to talk about X. I was so focused on production and printing that I’ve almost neglected letting people know that the book is finally getting released! I took the time to answer a handful of questions. But, I didn’t reply quickly. I took my time to share the depth of what X explores and how it will help you. “Here’s the thing. Experience is the brand. Meaningful…
800CEOREAD: Thinker in Residence: A Q&A with Brian Solis About X
Interview via 800CEOREAD “Here’s the thing. Experience is the brand. Meaningful and shareable experiences are now forms of marketing.” —Brian Solis 800-CEO-READ: You begin by telling us that marketing and advertising are generally prioritized ahead of investing in experience, yet it is a customer’s experience that leads to the most influential and effective advertising there is—word of mouth among customers. So, how do we go about changing that mindset, and redirecting resources accordingly? Brian Solis: You’re exactly right and that’s…
Marketing to Marketing to Reimagine Marketing
Guest post by Fred Studer (@fredstuder), Chief Marketing Officer at NetSuite Sometimes, in fact oftentimes, the most important audience for your message are the people who are already working for you. In an age of online surveys and instant feedback across social channels, articulating your message to the people who work in your company can often be neglected. In fact, if you haven’t convinced and energized your own people, you’re going to be hard pressed to convince the market. My…
The New Peeple App Does Not Represent People; Stop This App Before It’s Released
“Character is destiny.” This is the ironic tagline for Peeple (I’m not linking to it), a new app that wants to be the “Yelp for people” allowing anyone to rate you “professionally, personally and romantically” as long as they have 1) a Facebook account, 2) your phone number and 3) that they’re a real person. I’m not kidding. This is a real app that is one-to-two months away from impacting your social, professional and dating graphs all because two…
Book Excerpt: Brian Solis on Why the Future of Business Is Experiential
by Mitra Sorrells, BizBash In his new book, the digital analyst and futurist explains how to create and cultivate meaningful experiences. As a principal analyst at the Altimeter Group, a research-based business advisory firm, Brian Solis studies the effects of disruptive technology on business and society. His latest book, available October 19, is X: The Experience When Business Meets Design. In it, Solis contends that in today’s always-on, always-connected world, customer experience is what drives a brand’s reputation, and therefore…
Silicon Valley Hierarchy of Needs
The other day, my friend Loic Le Meur shared a hilarious take on Maslov’s famous Hierarchy of Needs, simply called, “Silicon Valley Hierarchy of Needs.” For many, including me, the list of laughably superficial “needs” of those mocked in Silicon Valley are also a little too familiar or relatable. We all know that person, someone like them, or we’ve seen them characterized in spoofs, TV, movies, books, etc. As a refresher, Abraham Maslov’s Hierarchy of Needs were inspired by his…
Blockbuster and Netflix: Why Thinking Ahead Matters
by Rebekah Dehghan, Near Me Excerpt a recent article by Brian Solis (@briansolis) on MarketWatch, Solis provides insider information on how to prevent your business from failing the way Blockbuster did years ago. In the early 2000’s, the founder of Netflix, Reed Hastings, proposed a partnership to Blockbuster CEO, John Antioco, to fully run Blockbuster’s brand online and have the video giant promote Netflix at their on-site locations. Mocked and ridiculed by this proposition, Hastings took with him his disruptive…
Announcing My Next Book: X, The Experience When Business Meets Design
It is with great pride, relief ,mixed with a bursting sensation of anxiousness, that I announce my next book, X: The Experience When Business Meets Design. It’s been a long road to get here. I started writing this book 3.5 – 4 years ago. I couldn’t get my mind fully around the subject matter and instead willfully embraced my avoidance behavior syndrome and ended up writing a book that wasn’t in my plan at all, What’s the Future of Business…
Pivot Summit 2015: The Future of Business is Digital – Featuring Brian Solis, Robert Scoble, Shel Israel
via ITWire The Pivot Summit 2015 is in Geelong on 28 October, yet launches tomorrow, 25 September at the RACV Club Torquay with speakers including Robert Scoble. The inaugural Pivot Summit 2015 is set to officially launch tomorrow (25/09) at the G21 Stakeholder Forum in front of over 230 business, community and political leaders at the RACV Club, Torquay. But what is the Pivot Summit? Its parent organisation, Pivot Summit Inc, is described as ‘an industry-led not for profit organisation…
