Guest post by Fred Studer (@fredstuder), Chief Marketing Officer at NetSuite Sometimes, in fact oftentimes, the most important audience for your message are the people who are already working for you. In an age of online surveys and instant feedback across social channels, articulating your message to the people who work in your company can often be neglected. In fact, if you havenât convinced and energized your own people, youâre going to be hard pressed to convince the market. My…
The New Peeple App Does Not Represent People; Stop This App Before It’s Released
“Character is destiny.” This is the ironic tagline for Peeple (I’m not linking to it), a new app that wants to be the âYelp for peopleâ allowing anyone to rate you âprofessionally, personally and romanticallyâ as long as they have 1) a Facebook account, 2) your phone number and 3) that theyâre a real person. Iâm not kidding. This is a real app that is one-to-two months away from impacting your social, professional and dating graphs all because two…
Book Excerpt: Brian Solis on Why the Future of Business Is Experiential
by Mitra Sorrells, BizBash In his new book, the digital analyst and futurist explains how to create and cultivate meaningful experiences. As a principal analyst at the Altimeter Group, a research-based business advisory firm, Brian Solis studies the effects of disruptive technology on business and society. His latest book, available October 19, is X: The Experience When Business Meets Design. In it, Solis contends that in todayâs always-on, always-connected world, customer experience is what drives a brandâs reputation, and therefore…
Silicon Valley Hierarchy of Needs
The other day, my friend Loic Le Meur shared a hilarious take on Maslov’s famous Hierarchy of Needs, simply called, “Silicon Valley Hierarchy of Needs.” For many, including me, the list of laughably superficial “needs” of those mocked in Silicon Valley are also a little too familiar or relatable. We all know that person, someone like them, or we’ve seen them characterized in spoofs, TV, movies, books, etc. As a refresher, Abraham Maslov’s Hierarchy of Needs were inspired by his…
Blockbuster and Netflix: Why Thinking Ahead Matters
by Rebekah Dehghan, Near Me Excerpt a recent article by Brian Solis (@briansolis) on MarketWatch, Solis provides insider information on how to prevent your business from failing the way Blockbuster did years ago. In the early 2000âs, the founder of Netflix, Reed Hastings, proposed a partnership to Blockbuster CEO, John Antioco, to fully run Blockbusterâs brand online and have the video giant promote Netflix at their on-site locations. Mocked and ridiculed by this proposition, Hastings took with him his disruptive…
Announcing My Next Book: X, The Experience When Business Meets Design
It is with great pride, relief ,mixed with a bursting sensation of anxiousness, that I announce my next book, X: The Experience When Business Meets Design. It’s been a long road to get here. I started writing this book 3.5 – 4 years ago. I couldn’t get my mind fully around the subject matter and instead willfully embraced my avoidance behavior syndrome and ended up writing a book that wasn’t in my plan at all, What’s the Future of Business…
Pivot Summit 2015: The Future of Business is Digital – Featuring Brian Solis, Robert Scoble, Shel Israel
via ITWire The Pivot Summit 2015 is in Geelong on 28 October, yet launches tomorrow, 25 September at the RACV Club Torquay with speakers including Robert Scoble. The inaugural Pivot Summit 2015 is set to officially launch tomorrow (25/09) at the G21 Stakeholder Forum in front of over 230 business, community and political leaders at the RACV Club, Torquay. But what is the Pivot Summit? Its parent organisation, Pivot Summit Inc, is described as âan industry-led not for profit organisation…
Marketplace: Meet J.C. Penney’s New Chief Merchant
Via Nova Saffo, Marketplace When you walk into J.C. Penney, the merchandise, the prices, the promotions you see, all were signed off by the chief merchant. It is a crucial role for any retailer. J.C. Penney announced Wednesday the appointment of a new person to that job. John Tighe was already a senior general merchandise manager for the company. He got a promotion to the top job. Kohl’s and Target also recently shuffled people in and out of the chief merchant position….
Experience architecture elevates the role of marketing and redefines your brand
via Eric Melin, CallahanCreek With the overpopulation of channels, platforms, and devices in our connected world, itâs easy for marketers to get caught up in âthe next big thing.â We need to be on Snapchat! We should Periscope this! Whatâs harder to figure outâbecause it requires rigorous, deep thinking about the divide between how your brand talks about itself and how people talk about your brandâis how to create culturally relevant, meaningful experiences for your customers. Digital anthropologist and author…
Content Marketing Blogs: The Ultimate List
via Curata The amount of information available to marketers is vast, diverse and sometimes overwhelming. Because it can be difficult to find high quality content, I have put together a list of some of the top content marketing blogs out there. This list is intended to help content marketers find the information, education and value theyâre seeking to improve their strategies and business as a whole. Analysts & Research Brian Solisâs Blog â Brian Solis, a principal analyst at Altimeter,…
