by Deepa Seetharaman, WSJ Excerpt Facebook Inc. is channeling eBay Inc. in its latest effort to become a trading bazaar. The social network is making it easier for its 1.49 billion users to buy, sell and trade used items from cars to waffle irons through a Facebook group. Facebook says more than 850 million people use its Groups feature each month, exploring shared interests ranging from politics to specific diseases. The company launched For Sale Groups late last year, and…
The Wrap: What’s Behind Maker Studios’ Dilemma -Executive Exits, Missed Revenue Targets
By Daniel Holloway, The Wrap Excerpt Recent signs at the Disney-owned multichannel network are troubling, but there’s no reason yet to panic August has been the hottest month for Maker Studios. The millennial-courting, digital-facing multichannel network, which Disney acquired with much fanfare in March 2014, has shown signs of struggle. The sale price that Disney paid for Maker, once thought to be as high as $950 million when the deal was finalized in March 2014, will turn out to be…
25 Social Media Keynote Speakers You Need to Know
by John Rampton, Inc. These are 25 of the top social media keynote speakers that you need to know that could change your conference. Brian Solis–Whatdoes a “like” on a Facebook page actually mean? According to Brian Solis, principal digital analyst at the Altimeter Group, not much. What really matters, he argues, is the nature and depth of the engagement a customer feels with a brand he or she needs to regard as a person. He’s written three best-selling books,…
The Wrap: Inside Netflix’s Plan to Crush Apple Globally
By Daniel Holloway, The Wrap Analyst tells TheWrap of the streaming service’s Japan launch, “It’s only going to push Apple in terms of having to go toward the same types of deals around the world” Netflix launched in its 81st country Wednesday, and it’s a big one. Via a partnership with Softbank announced last week, the media streaming service debuted in Japan. The expansion introduces Netflix to an untapped potential audience of nearly 36 million broadband customers. Netflix’s Japan push…
CIO: Inside Apple’s odd, yet effective, social media strategy
Credit: REUTERS/Dado Ruvic By Matt Kapko, CIO Excerpt Apple has repeatedly shunned the status quo and routinely defied the odds of success throughout its nearly 30-year history. If there’s one thing Apple proves time and again it’s that it doesn’t have to — nor does it want to — follow the unwritten rules of business, technology or marketing. While Apple generally distances itself from social media on a corporate level, the company’s CEO Tim Cook and many of its flagship…
The 10 Commandments of Content Marketing
Marketers often confuse content marketing with engagement. Just because you get someone’s attention doesn’t mean your audience actually cares. You spend all of this time following the work of others, listening to experts who preach soundbites and executing against a programmatic calendar only to miss the very thing that connects with people…relevance. It’s hard to gauge or appreciate something so contextual however when we base our work on the measurement of the wrong things. Numbers do not reflect engagement. They…
CNN: Virginia murders show ugly side of autoplay
RIP Alison Parker and Adam Ward By Sara Ashley O’Brien, CNN The video circulated swiftly on social media. Both Facebook and Twitter autoplay videos. That means many users were unexpectedly viewing a video of the murders right in their newsfeeds. Twitter said it removed Williams’ profile page in eight minutes. Facebook said it did so as soon as it was flagged. For Twitter, autoplay is new. It announced the feature in June as a way for users to “keep up…
Attention is a Gift: Once you have my attention, why should I care?
I’m frustrated that my worth is measured more by the numbers of followers, views or visitors that I have and not the merit or impact of my work. You too must start to feel discontent when it comes to your work being judged on hollow numbers alone. The ability to cause effect or change behavior is true influence and that’s the core of what we stand for. Numbers do not mean much. Without purpose and intention, our work becomes part…
CKNW: Future of Work interviews Altimeter’s Brian Solis
CKNW’s Jon McComb interviewed Altimeter’s Brian Solis for the Future of Work show as part of the GROW Conference he co-produced with founder Debbie Landa.
Kent State University: 60 Resources for Getting Your EMBA and the Career You Want
Earning your Executive MBA is the first step to getting the career you want, and as a potential executive, it’s important for you to stay up-to-date on everything happening in the business world. The team at Kent State University created a helpful list of resources that cover a wide variety of topics. These resources will not only help you through the EMBA program, but they will also help you achieve your future career goals.Technology Brian Solis Twitter: @briansolis Perhaps one…
