via Sarah Silbert, Fortune The ride company doesnāt only exemplify the on-demand economyāitās also setting the pace for a new generation of brand marketing. Hardly a day goes by without Uber launching a new brand partnership. On Oct. 21, the so-called Back To The Future Day, Uber offered users in London free rides in a DeLorean in collaboration with Pepsi, providing complimentary beverages en route. Earlier this week, Uber passengers in select cities were treated to free trips in the…
Brian Solis – A Person You Should Know
via A Person You Should Know Digital Anthropologist. Analyst, Altimeter Group. Author, X: The Experience When Business Meets Design and Whatās The Future Of Business. Believes no one will remember your failures, but everyone will remember your success. Thinks true influence is the ability to cause effect or change behavior and that too often we measure our influence by the wrong metrics. āTo succeed in the business of the future, we have to become the very people weāre trying to…
VentureBeat: Squareās success story, in two words: small businesses
via Ken Yeung, VentureBeat āThe thing about Square is that its biggest advantage is that it could empower SMBs to become more of a digital business,ā said Brian Solis, Altimeter Group principal analyst and author of X: The Experience When Business Meets Design. āDigital Darwinism knows no sides ā itās an equal opportunity disruptor. SMBs struggle with this and itās devastating to the economy if they donāt adapt.ā
Xcited to Announce That X: The Experience When Business Meets Design is Now Available
Three-and-a-half years in the making, Iām proud and also relieved to finally announce that X is now available online and in a store near you. I canāt tell you how important this is to me. There were several times along the way including up until the end when I thought this book would never see the light of day. I canāt wait to share it with you. I tend to spend most of my time sharing my work across the…
DOZ – [Review] X: The Experience When Business Meets Design
Source: DOZ Brian Solis has a new book out and it is an instant classic. X: The Experience When Business Meets DesignĀ is sure to inspire new thoughts and actions. Everyone works hard. Everyone has good ideas. Everyone wants to succeed. But only some make it. Why? The āxā factor, that undefinable difference that means some rise to the top and others can only watch as they do. Until now. In his new book, X: The Experience When Business Meets Design,…
How To Unify Your Sales, Service and Marketing Departments Around Customer Experience
Guest post by Omar Akhtar (@obakhtar), Managing Editor, Altimeter Group, a Prophet company Imagine youāre getting ready to drive your car. But when you turn on the engine, you get a mobile notification telling you that your oil needs to be changed, and it gives you a link to the nearest dealership with a 10% discount coupon. Youāre left surprised and delighted by the sheer, almost magical convenience of it all. But is that event classified as a sales, service…
25 Top Marketing Influencers
via Sideqik With Influencers being respected professionals in their fields which consumers turn to for advice, who do marketers turn to when they need to know the latest trends and best practices? Marketing Influencers of course! Ā But with so many marketers to choose from, finding the best voice whichĀ resonates with you can be difficult. That is why we have compiled a list of the 25 Top Marketing Influencers,Ā from authors toĀ bloggers andĀ speakers toĀ executives, conveniently all on one place!Ā There is a reason…
Wolfpack App is a Mobile Social Nichework for Guys to be Guys – Is this the Dawn of Social Nicheworks?
I thought Iād seen it all. Wolfpack app is a new mobile-centered, social network that helps guys connect with like-minded buddies around interests and events. When the news of Wolfpackās debut landed in my inbox, I initially disregarded it as yet another ābroā app. I live in Silicon Valley where bro culture is a widely recognized problem. Too many of these bros after all are blamed for the lack of diversity and respect in startups among many other things that…
Experience is the Brand: Why this is the time for experience architecture
While I was in traveling in Europe, my friends at 800CEOREAD reached out to talk about X. I was so focused on production and printing that I’ve almost neglected letting people know that the book is finally getting released! I took the time to answer a handful of questions. But, I didn’t reply quickly. I took my time to share the depth of what X explores and how it will help you. “Hereās the thing. Experience is the brand. Meaningful…
800CEOREAD: Thinker in Residence: A Q&A with Brian Solis About X
Interview via 800CEOREAD “Hereās the thing. Experience is the brand. Meaningful and shareable experiences are now forms of marketing.” āBrian Solis 800-CEO-READ: You begin by telling us that marketing and advertising are generally prioritized ahead of investing in experience, yet it is a customerās experience that leads to the most influential and effective advertising there isāword of mouth among customers. So, how do we go about changing that mindset, and redirecting resources accordingly? Brian Solis: Youāre exactly right and thatās…
