It’s been a bit of a whirlwind since the launch of X. In the last two weeks, I’ve hosted conversations about the promise of experience design in London, Düsseldorf, Oslo, Sydney and Geelong. Somewhere along the Atlantic, I was asked to answer a few questions ahead of my arrival in Geelong for the Pivot Summit by Courtney Crane of the Geelong Advertiser. Thanks to the magic (or curse) of inflight wifi, I was able to make her deadline. But it…
11 Social Media Must-Follows on Twitter and Why They’re Worth Your Time
via BuildFire Brian Solis The term ‘thought leader’ is over-used – one of the few people that actually qualify for this title, in the digital marketing arena at least, is Brian Solis. Solis is the author of several books on the evolution of business, including the upcoming ‘X’, and regularly shares informative and enlightening perspectives on digital transformation and the increasing role technology plays in our lives. What’s more, Solis is a great writer and communicator, able to present clear…
Geelong Advertiser: Tracking Our Next Digital Step
Via Courtney Crane, Geelong Advertiser
Fortune: Here’s the other way Uber makes money
via Sarah Silbert, Fortune The ride company doesn’t only exemplify the on-demand economy—it’s also setting the pace for a new generation of brand marketing. Hardly a day goes by without Uber launching a new brand partnership. On Oct. 21, the so-called Back To The Future Day, Uber offered users in London free rides in a DeLorean in collaboration with Pepsi, providing complimentary beverages en route. Earlier this week, Uber passengers in select cities were treated to free trips in the…
Brian Solis – A Person You Should Know
via A Person You Should Know Digital Anthropologist. Analyst, Altimeter Group. Author, X: The Experience When Business Meets Design and What’s The Future Of Business. Believes no one will remember your failures, but everyone will remember your success. Thinks true influence is the ability to cause effect or change behavior and that too often we measure our influence by the wrong metrics. “To succeed in the business of the future, we have to become the very people we’re trying to…
VentureBeat: Square’s success story, in two words: small businesses
via Ken Yeung, VentureBeat “The thing about Square is that its biggest advantage is that it could empower SMBs to become more of a digital business,” said Brian Solis, Altimeter Group principal analyst and author of X: The Experience When Business Meets Design. “Digital Darwinism knows no sides — it’s an equal opportunity disruptor. SMBs struggle with this and it’s devastating to the economy if they don’t adapt.”
Xcited to Announce That X: The Experience When Business Meets Design is Now Available
Three-and-a-half years in the making, I’m proud and also relieved to finally announce that X is now available online and in a store near you. I can’t tell you how important this is to me. There were several times along the way including up until the end when I thought this book would never see the light of day. I can’t wait to share it with you. I tend to spend most of my time sharing my work across the…
DOZ – [Review] X: The Experience When Business Meets Design
Source: DOZ Brian Solis has a new book out and it is an instant classic. X: The Experience When Business Meets Design is sure to inspire new thoughts and actions. Everyone works hard. Everyone has good ideas. Everyone wants to succeed. But only some make it. Why? The ‘x’ factor, that undefinable difference that means some rise to the top and others can only watch as they do. Until now. In his new book, X: The Experience When Business Meets Design,…
How To Unify Your Sales, Service and Marketing Departments Around Customer Experience
Guest post by Omar Akhtar (@obakhtar), Managing Editor, Altimeter Group, a Prophet company Imagine you’re getting ready to drive your car. But when you turn on the engine, you get a mobile notification telling you that your oil needs to be changed, and it gives you a link to the nearest dealership with a 10% discount coupon. You’re left surprised and delighted by the sheer, almost magical convenience of it all. But is that event classified as a sales, service…
25 Top Marketing Influencers
via Sideqik With Influencers being respected professionals in their fields which consumers turn to for advice, who do marketers turn to when they need to know the latest trends and best practices? Marketing Influencers of course! But with so many marketers to choose from, finding the best voice which resonates with you can be difficult. That is why we have compiled a list of the 25 Top Marketing Influencers, from authors to bloggers and speakers to executives, conveniently all on one place! There is a reason…
