Studying the impact of innovation on business and society

Entrepreneurs Reveal Their 10 Favorite Business Books of 2015

via Business News Daily If you’re busy running your own business — or laying the groundwork to launch a startup — it’s impossible to find the time to read the bevy of books published each year on business and leadership. But choosing the right titles is important to gaining those valuable insights that could translate into success. So, in order to help all the literary-minded entrepreneurs out there narrow down their immense reading lists, Business News Daily asked business professionals,…

Disruptive Technology is Disrupting Behavior

Disruptive Technology is Disrupting Behavior

I study disruptive technology, specifically innovative technology that gains so much momentum that it disrupts markets and ultimately businesses. In the past several years, disruptive technology has become so pervasive that I’ve had to further focus my work on studying only disruptive technologies that are impacting customer and employee behavior, expectations and values and affecting customer and employee experiences. I can hardly keep up with today let alone consider the potential disruption that looms ahead in every sector imaginable including…

The 2015 800-CEO-READ Business Book Awards Longlist

via 800CEOREAD Forty books might sound like a fairly sizable number of titles to make up a longlist, but when you consider hundreds upon hundreds of entries, the number forty is excruciating to reach. As Dylan, our Editorial Director, so eloquently wrote last year, “The culling process we undertake during the awards process is always painful. As great as it is to dive into the stacks and discover some books for the first time, and rediscover and revisit some past favorites…

Why ‘X’ by @BrianSolis is a Must-Read for Business and Marketing Leaders

A review of X by Lisa Petrilli Business and marketing leaders need only hear the words, “Your customers will pay more for this,” for their interest to be piqued and attention to be grabbed. Brian Solis does a masterful job in his new book ‘X: The Experience When Business Meets Design‘ of making it clear why it’s so critical for business leaders of all types to understand how to architect superior customer experiences: because consumers (85% of them!) will pay a premium for…

CMO.com: Experiences Are The New Brand, And CMOs Are Their Architects

via Giselle Abramovich, Senior & Strategic Editor, CMO.com “Marketing experiences are the new marketing,” according to Altimeter Group principle analyst Brian Solis. Unfortunately, few marketers understand what the word “experience” means, all the while investing in brand architecture to scale those experiences across multiple platforms. “It is really important for CMOs to understand that brand architecture is sort of representative of a bygone era where brands would tell people through creative campaigns what that brand stood for and why you…

Sometimes The Best Experiences Were Meant To Be That Way

Sometimes The Best Experiences Were Meant To Be That Way

Close your eyes for a moment and think about the last time you had a truly great experience… an experience that moved you…that captured your heart, mind and spirit. What about it was so special? Now, bring it to life for someone else…and they’ll do the same. bit.ly/x-experience Experience is everything… Connect with me… Twitter | LinkedIn | Facebook | Youtube | Instagram | Pinterest ask men

Huffington Post: The Top 10 People to Know in Silicon Valley

via Richard Lorenz (@rlorenzen), Huffington Post When it comes to navigating the difficult waters of Silicon Valley, it is important to know who the big movers and shakers in the industry are. These are some of the top people that have shaped the Silicon Valley that the world knows today. These are also the most important individuals that anyone looking to make their way in this market should know. 4. Brian Solis Digital marketing analyst Brian Solis, focuses on the…

Built in Chicago: The 3 Rs of influence

via Built in Chicago, Marketwired Getting the key players who have the power to influence purchasing decisions for your company on your side can supercharge awareness and lead-generation, but the effort you put into building relationships with them is only as impactful as the effect those influencers have on their communities. How do you find and interest the key players who have the power to amplify your brand message to the right audiences – those people who are looking for…

Graphics.com: X: The Experience When Business Meets Design

Excerpt of X via Graphics.com Experience is the New Brand Close your eyes for a moment and think about the last time you truly had a great experience with a company as a consumer, an experience that captured your heart, mind and spirit. What about it was special? Let’s call it “X” – that je ne sais quoi that makes something so special. X: The Experience When Business Meets Design is about X, creating such memorable moments for your customers…

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