A review of X by Lisa Petrilli Business and marketing leaders need only hear the words, âYour customers will pay more for this,â for their interest to be piqued and attention to be grabbed. Brian Solis does a masterful job in his new book âX: The Experience When Business Meets Designâ of making it clear why itâs so critical for business leaders of all types to understand how to architect superior customer experiences: because consumers (85% of them!) will pay a premium for…
CMO.com: Experiences Are The New Brand, And CMOs Are Their Architects
via Giselle Abramovich, Senior & Strategic Editor, CMO.com âMarketing experiences are the new marketing,â according to Altimeter Group principle analyst Brian Solis. Unfortunately, few marketers understand what the word âexperienceâ means, all the while investing in brand architecture to scale those experiences across multiple platforms. âIt is really important for CMOs to understand that brand architecture is sort of representative of a bygone era where brands would tell people through creative campaigns what that brand stood for and why you…
800CEOREAD Top 25: What corporate America is reading, October 2015
Each month, 800CEOREAD publishes a list of what executives are reading in the U.S. Brian Solis’ new book X was just released and made the list! 8. “X: The Experience When Business Meets Design” by Brian Solis, Wiley
Sometimes The Best Experiences Were Meant To Be That Way
Close your eyes for a moment and think about the last time you had a truly great experience⌠an experience that moved youâŚthat captured your heart, mind and spirit. What about it was so special? Now, bring it to life for someone else…and they’ll do the same. bit.ly/x-experience Experience is everything⌠Connect with me⌠Twitter | LinkedIn | Facebook | Youtube | Instagram | Pinterest ask men
Huffington Post: The Top 10 People to Know in Silicon Valley
via Richard Lorenz (@rlorenzen), Huffington Post When it comes to navigating the difficult waters of Silicon Valley, it is important to know who the big movers and shakers in the industry are. These are some of the top people that have shaped the Silicon Valley that the world knows today. These are also the most important individuals that anyone looking to make their way in this market should know. 4. Brian Solis Digital marketing analyst Brian Solis, focuses on the…
Built in Chicago: The 3 Rs of influence
via Built in Chicago, Marketwired Getting the key players who have the power to influence purchasing decisions for your company on your side can supercharge awareness and lead-generation, but the effort you put into building relationships with them is only as impactful as the effect those influencers have on their communities. How do you find and interest the key players who have the power to amplify your brand message to the right audiences â those people who are looking for…
Graphics.com: X: The Experience When Business Meets Design
Excerpt of X via Graphics.com Experience is the New Brand Close your eyes for a moment and think about the last time you truly had a great experience with a company as a consumer, an experience that captured your heart, mind and spirit. What about it was special? Letâs call it âXâ â that je ne sais quoi that makes something so special. X: The Experience When Business Meets Design is about X, creating such memorable moments for your customers…
Tracking Our Next Digital Steps
It’s been a bit of a whirlwind since the launch of X. In the last two weeks, I’ve hosted conversations about the promise of experience design in London, DĂźsseldorf, Oslo, Sydney and Geelong. Somewhere along the Atlantic, I was asked to answer a few questions ahead of my arrival in Geelong for the Pivot Summit by Courtney Crane of the Geelong Advertiser. Thanks to the magic (or curse) of inflight wifi, I was able to make her deadline. But it…
11 Social Media Must-Follows on Twitter and Why Theyâre Worth Your Time
via BuildFire Brian Solis The term âthought leaderâ is over-used â one of the few people that actually qualify for this title, in the digital marketing arena at least, is Brian Solis. Solis is the author of several books on the evolution of business, including the upcoming âXâ, and regularly shares informative and enlightening perspectives on digital transformation and the increasing role technology plays in our lives. Whatâs more, Solis is a great writer and communicator, able to present clear…
Geelong Advertiser: Tracking Our Next Digital Step
Via Courtney Crane, Geelong Advertiser