via Lionel Valdellon [excerpt] As the world of marketing continues to expand and the user experience becomes an increasingly critical focus for businesses everywhere, marketing operations and marketing technology (a.k.a., MarTech) become crucial areas to focus on. What better way to stay on top of this subject than by reading the thought leadership of the bloggers in the space? http://www.briansolis.com Brian Solis, futurist and digital analyst at Altimeter Group, studies the effects of disruptive technology on business and even society in…
LinkedIn: 5 Brilliant B2B Marketing Campaigns that Rocked 2015
via Jason Miller, LinkedIn B2B marketing has come a long way since the days of bland whitepapers and personality-free reports. Marketers have finally realized that “professional” doesn’t have to mean “dull.” We’re starting to see innovative B2B marketing efforts that borrow from B2C’s creativity and authenticity, energizing the content while still keeping the informative approach B2B audiences expect. Bringing personality to marketing is a subject close to my heart. I believe that injecting entertainment and inspiration into information is the…
What Makes a Truly Great Experience?
I’ve been working with IBM over the past several years on everything from the future of work to cognitive computing to social business to smarter commerce. Most recently, IBM and I have partnered on something a bit more experiential. The Commerce, Mobile and Social team at IBM selected X: The Experience When Business Meets Design as the company’s latest title for its monthly book club. As part of the club, IBM hosts a series of activities for employees and the…
Uber is Driving a New Generation of Collaborative Marketing
A few weeks ago, I had a very interesting conversation with Fortune’s Sarah Silbert, one that’s still resonating with me. Silbert was exploring Uber’s marketing partnerships and how they might be different than what we see from Lyft and others. Her hunch was that Uber not only amplifies “the on-demand economy—it’s also setting the pace for a new generation of brand marketing.” The story was prompted by Uber’s many partnerships with brands, specifically the promotion to launch the new BMW 7 Series. But that’s…
Business Insider: The 30 best people in advertising to follow on Twitter
Via Lara O’Reily, Business Insider Most advertising executive and brand marketer’s Twitter accounts are, frankly, rubbish. They’re barely updated, and when they do tweet, it’s just an RT of praise for their company. That’s why we pull together an annual list of the best people in advertising and marketing to follow on Twitter. These are the executives who provide the best value to the industry with their tweets full of information, insights into the companies they work for, opinions on…
1to1media: The 4 Stages of Creating a Collaborative Customer Journey
via Judith Aquino, 1to1media Who in business hasn’t heard the phrase, “customers don’t think in silos,” or “we must break through silos?” Very few people, most likely. Business leaders know that delivering excellent customer experiences in a seamless manner is important, but making this a reality is difficult. Merging sales and marketing teams is one such example. Marketing and sales teams typically work on an assembly line of leads: marketers generate leads for salespeople to transform into revenue. However, this…
The Insider’s Guide to Digital Transformation and the Path to Innovation
For those who do not know, Altimeter Group was acquired by Prophet, a brand strategy consultancy, in July 2015. The partnership doesn’t change Altimeter’s agenda. In fact, our research will only expand and scale. Recently Prophet hosted an event to discuss trends in customer experience and digital transformation. It was held in Minneapolis with some of the top local companies in attendance. Co-presenting with me was Chris Finlay, Director of Experience Design and Product Innovation UnitedHealth Group, and author of…
Salesforce: How to Gut Check Your Customer Experience — And Start Fixing It
By Heike Young, Salesforce The customer experience is greater than the sum of its parts. With the breakneck speed of innovation, devices, and digital tools, many companies haven’t kept up on the experience side. Who owns the customer experience? Marketers are in a prime position to help their companies transform. On the latest episode of the Marketing Cloudcast, the marketing podcast from Salesforce, we interviewed Brian Solis, principal analyst at Altimeter Group and an award-winning author, prominent blogger, and marketing…
HuffPo: Review of X
via Huffington Post, Simon Mainwaring Bestselling author, renowned digital analyst and futurist, Brian Solis has released his 7th book, X: Where Business Meets Design. Over three years in the making, X explains the importance of creating memorable moments for customers in every encounter they have with a brand, and how this is the defining element of future success. X provides business professionals at all levels, from entry to executive, the reasoning, motivation and tools to put customer experience at the…
Robert Scoble Interviews Brian Solis About Experience Design in Australia
via Robert Scoble Brian Solis has a great new book on how design is changing business. I interviewed him in Australia last week about it or you can learn more here: http://bit.ly/x-experience Watch the video on Facebook.
