Via Lara O’Reily, Business Insider Most advertising executive and brand marketer’s Twitter accounts are, frankly, rubbish. They’re barely updated, and when they do tweet, it’s just an RT of praise for their company. That’s why we pull together an annual list of the best people in advertising and marketing to follow on Twitter. These are the executives who provide the best value to the industry with their tweets full of information, insights into the companies they work for, opinions on…
1to1media: The 4 Stages of Creating a Collaborative Customer Journey
via Judith Aquino, 1to1media Who in business hasn’t heard the phrase, “customers don’t think in silos,” or “we must break through silos?” Very few people, most likely. Business leaders know that delivering excellent customer experiences in a seamless manner is important, but making this a reality is difficult. Merging sales and marketing teams is one such example. Marketing and sales teams typically work on an assembly line of leads: marketers generate leads for salespeople to transform into revenue. However, this…
The Insider’s Guide to Digital Transformation and the Path to Innovation
For those who do not know, Altimeter Group was acquired by Prophet, a brand strategy consultancy, in July 2015. The partnership doesn’t change Altimeter’s agenda. In fact, our research will only expand and scale. Recently Prophet hosted an event to discuss trends in customer experience and digital transformation. It was held in Minneapolis with some of the top local companies in attendance. Co-presenting with me was Chris Finlay, Director of Experience Design and Product Innovation UnitedHealth Group, and author of…
Salesforce: How to Gut Check Your Customer Experience — And Start Fixing It
By Heike Young, Salesforce The customer experience is greater than the sum of its parts. With the breakneck speed of innovation, devices, and digital tools, many companies haven’t kept up on the experience side. Who owns the customer experience? Marketers are in a prime position to help their companies transform. On the latest episode of the Marketing Cloudcast, the marketing podcast from Salesforce, we interviewed Brian Solis, principal analyst at Altimeter Group and an award-winning author, prominent blogger, and marketing…
HuffPo: Review of X
via Huffington Post, Simon Mainwaring Bestselling author, renowned digital analyst and futurist, Brian Solis has released his 7th book, X: Where Business Meets Design. Over three years in the making, X explains the importance of creating memorable moments for customers in every encounter they have with a brand, and how this is the defining element of future success. X provides business professionals at all levels, from entry to executive, the reasoning, motivation and tools to put customer experience at the…
Robert Scoble Interviews Brian Solis About Experience Design in Australia
via Robert Scoble Brian Solis has a great new book on how design is changing business. I interviewed him in Australia last week about it or you can learn more here: http://bit.ly/x-experience Watch the video on Facebook.
Entrepreneurs Reveal Their 10 Favorite Business Books of 2015
via Business News Daily If you’re busy running your own business — or laying the groundwork to launch a startup — it’s impossible to find the time to read the bevy of books published each year on business and leadership. But choosing the right titles is important to gaining those valuable insights that could translate into success. So, in order to help all the literary-minded entrepreneurs out there narrow down their immense reading lists, Business News Daily asked business professionals,…
Disruptive Technology is Disrupting Behavior
I study disruptive technology, specifically innovative technology that gains so much momentum that it disrupts markets and ultimately businesses. In the past several years, disruptive technology has become so pervasive that I’ve had to further focus my work on studying only disruptive technologies that are impacting customer and employee behavior, expectations and values and affecting customer and employee experiences. I can hardly keep up with today let alone consider the potential disruption that looms ahead in every sector imaginable including…
The 2015 800-CEO-READ Business Book Awards Longlist
via 800CEOREAD Forty books might sound like a fairly sizable number of titles to make up a longlist, but when you consider hundreds upon hundreds of entries, the number forty is excruciating to reach. As Dylan, our Editorial Director, so eloquently wrote last year, “The culling process we undertake during the awards process is always painful. As great as it is to dive into the stacks and discover some books for the first time, and rediscover and revisit some past favorites…
Why ‘X’ by @BrianSolis is a Must-Read for Business and Marketing Leaders
A review of X by Lisa Petrilli Business and marketing leaders need only hear the words, “Your customers will pay more for this,” for their interest to be piqued and attention to be grabbed. Brian Solis does a masterful job in his new book ‘X: The Experience When Business Meets Design‘ of making it clear why it’s so critical for business leaders of all types to understand how to architect superior customer experiences: because consumers (85% of them!) will pay a premium for…
