Following my presentation at LeWeb about the nuances between iteration, innovation and disruption (and the impact of each), I was invited to the business pavilion to share my views on digital transformation. The host for the conversation was my dear friend Benjamin Costantini. Before we could get settled, Ben brought a bottle of champagne on stage, two glasses, we toasted and the discussion started…on the right foot, or taste, I should say. I know he knows my passion for champagne. But perhaps…
The A.R.T. of Engagement and the Gift of Attention
After I presented at the ClickZ Live event in Chicago, I went back stage to share highlights of my talk with those who couldn’t be there. Among the many different topics I speak about at conferences, ClickZ asked me to focus on the future of marketing. At the time, I was still writing X and wanted to share complete concepts that served as its foundation. In this short 2 minute video, I share my ideas around experience architecture, the A.R.T. of…
7 eBooks Every Digital Marketer Should Read
via Pam McBride, Leadsift, excerpt If you’re feeling overwhelmed by the fast-paced changes occurring in digital marketing, you’re not alone. But you don’t have to enroll in a two-year program or a certificate course just to keep your head above water. There are dozens of marketing experts who are eager to share their knowledge with you – for free. We’ve compiled a list of our seven favorite ebooks that everyone working in the digital marketing space should read. They range…
Brian Solis and Ted Cohen on the X Factor and the Future or Music
Ted Cohen interviewed Brian Solis at the SF Music Tech Summit about his new book X and what experiences mean to the future of artistry and the music business. Please listen below…
Speaking Topics for 2016: Business (R)evolution, Culture 2.0, Innovation, Experience, Digital, WTF
I’ve been speaking professionally for just over 10 years and I’ve learned many things along the way. One lesson though stands at the top, which is no matter how much I think I know, I must always keep learning. Like everyone and everything, I must compete for relevance now and in the future by re-thinking and re-imagining my purpose and the value I hope offer others. So, once a year, I take time to reflect on what’s important and also…
CNET: How Nest aims to own your smart home
via Richard Nieva, CNET Excerpt Alphabet, the mama-bird parent company of Google, is hoping 2016 is the year Nest leaves the, well, you know what. Nest, which makes thermostats, smoke detectors and security cameras that connect to the Web, has operated pretty much independently since Google bought the company in 2013. And that was before the company formerly known as Google pulled apart its various divisions to turn them into individual companies. “We’re going to see a [move] toward an…
Huff Post: 8 Experts Predict What Digital Marketing Will Look Like In 2016
via Rahul Varshneya, Huffington Post I spoke to 8 experts to get their prediction for effective growth channels in 2016. Here’s what they had to say: Brian Solis of X: The Experience When Business Meets Design. Experiences are more important than products now. In fact, experiences are products. They’ve also become a lively topic of consumer comment for all the world to hear. In order to be competitive, brands must get better not only at understanding and satisfying customers’ wants…
37 Thought-Provoking Tweets from Brian Solis’ Talk on Disruption
via Bryan Escobedo, Red Sky I had the fortune of joining more than 100 attendees for the latest ED Sessions speaker series featuring best-selling author and noted keynote speaker Brian Solis. Solis calls himself a digital anthropologist, which basically means he studies technology’s impact on business, society and culture. Not to get Orwellian, Bradburyian (or insert your favorite dystopian novel’s author here), but with all of us becoming increasingly glued to our mobile devices, do you wonder where all this technology is leading…
How YouTube Red Puts the Squeeze on Netflix
Via Daniel Holloway, The Wrap, Excerpt he Google-owned video platform on Wednesday unveiled YouTube Red, a venture into subscription video on demand. For $9.99, users will be able to browse videos on YouTube ad free. The centerpiece of the offering is a slate of original scripted and unscripted projects set to premiere in 2016 and available only to subscribers. The move puts YouTube, long the dominant ad-supported digital video platform, in the same space as Netflix, long the dominant ad-free…
Experience as a Competitive Advantage
There’s this wonderful magazine, yes a print magazine, in France called INfluencia. While it’s also equally lovely online, I thoroughly enjoy the intricate design work that goes into each page. When INfluencia reached out to talk about X and the future of experience design, I jumped at the chance. If you speak French, it’s online here. Below is the translated version if you prefer English. INFluencia: Les start-up, l’avenir de l’expérience client ? When I read the pitch of the…
