via Christopher Graves, global chairman, Ogilvy Public Relations (PRWeek) Excerpt Marketers rate brand newsrooms as the most overhyped initiative. So what should PR be focusing on? “This is the key difference between advertising and PR,” said Brian Solis at Altimeter Group, a Prophet company. “Advertising will find a few top celebs, some of them being internet-famous, to become part of a campaign. [But] PR will find said influencers and nurture longer-term relationships that keep the brand relevant now and in…
True Customer Centricity Requires the Merging of Marketing and IT
Ā Guest post by Robert Tas (@TasRobert), SVP and CMO of Pegasystems. You see the headlines everywhere ā 2016 will be the year of customer experience; marketers need to make customer experience count; millennials demand an authentic customer experience. The bottom line is the stakes have never been higher in todayās modern, connected world. Every second of the business-to-customer interaction represents a key moment of opportunity and truth, each step carrying the potential to make or break that relationship, and…
Adweek: Pros and Cons: How Snapchat, Twitter, Facebook and Apple Are Battling for Breaking News
By Marty Swant – This story first appeared in the Nov. 30 issue of Adweek magazine. Excerpt, featuring thoughts from Brian Solis The battle over breaking news escalated this fall with a trio of mobile products from major tech companies. In November, Facebook announced its stand-alone app called Notify on the heels of Twitter launching Moments the month prior. When Apple released the iPhone 6s and iOS 9 in September, it came preloaded with Apple News, which takes a…
Help! My Boss Is a Millennial (and Iām not)
Guest post by Ā Liza Bennigson (#StartupMom),Ā a non-millennialās take on the millennial mindset Iām not your typical start-up employee. Iām 37 with two young kids, and I still have an iPhone 5. My idea of a wild night is staying up till 11pm to watchĀ The Voice. My boss, the CEO and co-founder of ourĀ start-up, is 26. Constantly on the go, Jayne Ronayne can talk, type, text, walk and drink coffee at the same time. She is at some networking event or…
Innovation Center Report by CapGemini and Brian Solis Earns Top Score
Capgemini Consultingās recent research on innovation published in partnership with Brian Solis from Altimeter, a Prophet Company, āĀ Why and how businesses are investing in innovation centersĀ ā was highlighted as one of the top scoring papers by Source. The paper explains how companies should redefine their innovation approaches for the digital age.
![LinkedIn: Why Weāre Hungry for Remarkable Content [Infographic]](https://briansolis.com/wp-content/uploads/2015/11/Why_We_re_Hungry_for_Remarkable_Content.png)
LinkedIn: Why Weāre Hungry for Remarkable Content [Infographic]
Did you know that 4.6 billion pieces of content are produced daily? In the last 30 years, we as humans have produced more information than in the previous 5,000. We check our phones 110 times a day and email 30 times every hour. Social media has overtaken everything to become the number one activity on the web. Getting attention has never been harder or more important. Yet many marketers continue to contribute to the content glut rather than lead the…
7 MarTech Blogs to Follow
viaĀ Lionel ValdellonĀ [excerpt] As the world of marketing continues to expand and the user experience becomes an increasingly critical focus for businesses everywhere, marketing operations and marketing technology (a.k.a., MarTech) become crucial areas to focus on. What better way to stay on top of this subject than by reading the thought leadership of the bloggers in the space? http://www.briansolis.com Brian Solis, futurist and digital analyst at Altimeter Group, studies the effects of disruptive technology on business and even society in…
LinkedIn: 5 Brilliant B2B Marketing Campaigns that Rocked 2015
via Jason Miller, LinkedIn B2B marketing has come a long way since the days of bland whitepapers and personality-free reports. Marketers have finally realized that āprofessionalā doesnāt have to mean ādull.ā Weāre starting to see innovative B2B marketing efforts that borrow from B2Cās creativity and authenticity, energizing the content while still keeping the informative approach B2B audiences expect. Bringing personality to marketing is a subject close to my heart. I believe that injecting entertainment and inspiration into information is the…
What Makes a Truly Great Experience?
I’ve been working with IBM over the past several years on everything from the future of work to cognitive computing to social business to smarter commerce. Most recently, IBM and I have partnered on something a bit more experiential. The Commerce, Mobile and Social team at IBM selected X: The Experience When Business Meets Design as the company’s latest title for its monthly book club. As part of the club, IBM hosts a series of activities for employees and the…
Uber is Driving a New Generation of Collaborative Marketing
A few weeks ago, I had a very interesting conversation with Fortune’s Sarah Silbert, one that’s still resonating with me. Silbert was exploring Uber’s marketing partnerships and how they might be different than what we see from Lyft and others. Her hunch was that Uber not only amplifies “the on-demand economyāitās also setting the pace for a new generation of brand marketing.” TheĀ story was prompted byĀ Uberās many partnerships with brands, specifically theĀ promotion to launch the newĀ BMW 7 Series. But that’s…
