via Therese Poletti, MarketWatch Excerpt… When Twitter Inc. reports earnings on Wednesday, revenue could be much larger than expected, based on the mobile ad growth trend that propelled Facebook Inc. and Google to earnings beats. But even if Twitter does surprise with big mobile-ad sales, most investors in the beleaguered San Francisco-social media company wonât care. Wall Street has been much more focused on Twitterâs user growth as the key barometer to its future, not revenue growth. For the last…
10 of the Best CX Resources Online
Posted by Matan Magril, LivePerson Today weâre all about the customer experience â aka, CX. We want to buy from brands we believe in. Whether itâs online or in person, we want a meaningful brand promise and connection. We want the experience to match our ideal perception of the brand to vindicate a purchase and extend brand loyalty. As professionals charged with delivering on brand promise and experience, we feel more pressure than ever to meet and exceed consumer expectations….
Prezly: Guide to Influencer Marketing Featuring Brian Solis
by Prezly The phrase Influencer Marketing is cropping up more often than ever. The concept of creating relationships with those who have the ability, authority or platform to influence a certain audience has evolved wildly over the last ten years. When scouring the web we saw plenty of experts and information out there, but nobody had joined the dots. It was like seeing all the ingredients to bake an incredible cake but nobody had put it in the oven….
The Embrace: Creating Experiences that Nurture Attention into Engagement
Attention is a currency. We spend it. We earn it. And, sometimes we waste it. Experience is something special. It’s all the rage at the moment, yet, we often talk about it as is if it’s a thing. But, as we know, deep down, the best things in life aren’t things, they’re experiences. One of things that makes it so hard to make experience a strategic and actionable part of our work is that the word “experience” means so many…
The Internet of Things Connects the Future of Business
The Internet of Things (IoT) is one of the most incredible feats of modern technology. With the right vision and architecture, IoT will bring to life new possibilities and experiences. Itâs also one of the most confusing and ambiguous. To make sense of it all and specifically understand how IoT applies to business, I assembled a short list of examples of companies successfully employing this new web in interesting applications. Why is IoT so mystifying? First, itâs the name. The…
t3n: Die grĂśĂten Online-Marketing-Trends 2016
via t3n Was sind die Online-Marketing-Trends 2016? Diese Fragen haben wir 15 Experten gestellt, darunter Mitch Joel, Meike Leopold und Marcus Tandler. Ihre Antworten fasst dieser Artikel zusammen. âStrategy first, Trends laterâ war das Schlusswort der Online-Marketing-Trends 2015. Auch 2016 betonten diesen Punkt einige der von uns befragten Experten mit Hinweis auf die Basics guten Marketings: die Strategie. Brian Solis fordert Blick aufs groĂe Ganze, die âCustomer Journeyâ Diese Bedeutung der kanalĂźbergreifenden Kommunikation leitet Brian Solis , Principal Analyst der Altimeter Group  und mehrfacher Buchautor , gleich…
Direct Marketing: The Brian Solis Experience
via Al Urbanski, Direct Marketing He may not be Jimi Hendrix , but his new book asks, “Are you experienced?” and your answer is likely to be, “No.” A beautiful, glossy, four-color coffee table book called X arrived for me in the mail. I thought it was meant for the senior editor of Maxim and got to me by mistake. But no, it was social media analyst Brian Solis’s new book, subtitled âThe experience when business meets design.â Solis’s colorful format belies a grave undercurrent in…
In 2016, Resolve to âDisrupt Yourselfâ
Guest post by Whitney Johnson (@johnsonwhitney), author of Disrupt Yourself Oft-spoken though it is, âdisruptionâ is not a catchword; itâs a powerful force transforming organizations, communities, and ultimately the world. But it starts small, as an individual choice to change. Companies and organizations donât disrupt unless their people do. Individual disruptors upend their companies in ways not always welcomed by their associates. Disruptors can be seen as a fifth column, undermining the familiar and comfortable status quo, not to mention their colleaguesâ…
NY Times: Marketing in the Moments, to Reach Customers Online
via NY Times, Rob Hof Excerpt MOMENTS are having a moment in advertising. Or at least a micromoment.As people flit from app to app online, they have little patience for any interruption, especially a banner ad or, heaven forbid, a 30-second commercial. Moments, whether they come during a 10-second Snapchat video or Twitterâs new collection of real-time news bites â called, fittingly enough, Moments â increasingly are all companies have to market against.Companies that buy and sell online advertising are…
Brian Solis Talks X on GatherGeeks Podcast by BizBashMedia
GG08: Tech-Smart Events: Beyond the Shiny New Toys ReleasedJan 14, 2016 Hosts: Audrey Gallien and Brandt Krueger. Guests: David Adler, Brian Solis With seemingly endless technology options for events and meetings these days, itâs easy to focus on whatâs new and buzzy. But are industry professionals really making the connection between the technology and attendee experience? And how can organizers get from new tech to smart tech? In this episode, hosts Brandt Krueger and Audrey Gallien are joined by digital…
