Last year, I had the opportunity to speak in Stockholm at Telia’s executive summit on Digital Transformation. After my session, I met with Joakim Jansson to discuss the state and evolution of the digital business landscape. At the time,Ā he was working on a new book, Att Leda Digital Transformation, with Marie Andervin. That book is now availableĀ (in Swedish) and our discussion is included. I asked if it would be OK if our discussion was translated and published here to share…
Why Processing Emotions Together Matters in Business
Guest post by Patti Sanchez (@PattiSan), co-author of the new book “Illuminate: Change Through Speeches, Stories, Ceremonies, and Symbols” (with Nancy Duarte @NancyDuarte) In business, as in life, the one thing thatās constant is change. In our personal lives, babies lose their teeth and grow adult ones. We have our first day of school then eventually graduate. We meet someone whom we someday marry and have children with. In our professional lives, we work toward big goals that result in…
Speaker Testimonial
āBrianās presentation at the 2015 Acosta Leadership Symposium was absolutely thought provoking! Great insight into ways brands and retailers can increase Millennial connectivity, as well as helping manufacturers understand how to better relate to the evolving consumer.ā – Chad Grenier, EVP Retail Marketing Services, Hunter Straker To book Brian, please visit hisĀ speaker pageĀ or contact him directly at thebriansoils at gmail dot com.
FOX News: 7 New Tools That Will Streamline Your Marketing Campaigns
āTiming is everything, and in brevity thereās clarity,ā writes Brian Solis, principal analyst at Altimeter Group. āStudies already show that the time and day and the language structure of tweets and Facebook updates determine overall reach and engagement. Optimize language and timing to make every update count.ā
Adobe: Inside Our Notebooks: 5 Key Takeaways from Social Media Marketing World Conference 2016
4/20/16 Adobe: Inside Our Notebooks: 5 Key Takeaways from Social MEdia Marketing World Conference 2016Ā (excerpt) āYour brand is the sum of all experiences your customers have with your brand. Think collaboration and community when it comes to content.ā -Amy Copperman, Editor/ Community Manager You hear a lot of content creators and marketers talking about the importance of authenticity, but capturing aĀ unique voice or experience that also inspires and galvanizes a community around your Ā message can often feel like coaxing goldfish…
LinkedIn: The Good News of Content Marketing: Takeaways from #SMMW16 Day 2
4/20/16 by Alex Rynne – LinkedIn (excerpt)Ā You are the person you’re trying to reach. Itās no secret that marketers are busy. But we often get so caught up in deadlines and calendars that we forget what we’re really doing here. We forget how to connect and who weāre really trying to reach. Brian Solis reminded us in his session: āYou are the person you’re trying to reach. And yet when it comes to marketing we think like marketers.ā We…
VisionCritical: 3 Tips on how to improve your customer experience strategy
4/21/16 by: Kelvin Claveria at VisionCritical (excerpt)Ā In a recent webinar with Vision Critical, digital analyst Brian Solis shares what companies need to do to lead the customer experience revolution. The webinar was very timely given how, according to Gartner, 89 percent of companies expect to compete based on customer experience (CX). For many companies, improving their customer experience strategy and providing a seamless end-to-end experience is one of the most difficult but most urgent business puzzles to solve….
PostBeyond: Thoughts on Digital Transformation from #SMMW16 Speaker @BrianSolis
This framework encourages enterprises to approach ādigitalā in the right way. It isnāt as simple as snapping your fingers and pushing modernity on an outdated workforce. In fact, Brian warns that digital transformation is often a matter of politics. Youāll be fighting an uphill battle by asking leaders in your company to change their perception.
Yep, itās a marathon, not a sprint.
TechRepublic: What HoloLens means for Microsoft and for the future of augmented reality
4/22/16 By: Erin Carson TechRepublic, excerptĀ So far, it’s a limited number of people who have access to HoloLens, and as a result of that, as well as demos that have gone well in the public eye, one of the words most commonly associated with HoloLens (and augmented reality) is potential. On a broad level, Altimeter analyst Brian Solis sees some of that potential as being “taking what you know and doing it better.” So for example, the process of…
The Creative Group: Are You Thinking Like A CMO?
4/21/16 by Doug White, Ā Robert Half The Creative Group, Are You Thinking Like A CMO (excerpt)Ā Whatās on the minds of CMOs today? Well, you can tell a lot by what they share on Twitter. And thanks to Leadtail, we now know. Leadtail analyzed 241,148 tweets from 1,289 CMOs that were published on Twitter during the first quarter of 2016. The results provide a snapshot of the issues CMOs are focused on and the influencers and ideas that are currently…
