Guest post by Gib Bassett (@gibbassett), gib.bassett@oracle.com āCompanies will invest in digital customer experiences to improve experiences for all customers and employees.ā ā Brian Solis Iām a huge proponent of the power of digital transformation to help brick and mortar retailers adapt to a world where Amazon dominates e-commerce and is beginning to make inroads into physical retail. The technologies of digital engagement and Big Data Analytics bring much needed parity to traditional retailersā efforts to create and deliver a…
Waters Technology: Golden Copy – Long Road to Disruption
via Waters Technology, excerpt Will the industry’s data management advances stay confined to merely upgrading current methods? Looking at financial services industry data operations practices along a continuum of iteration, innovation and disruption. Ā In this column in recent weeks, I’ve considered the application of a couple different newer technologies to the data management realm —Ā “regtech”Ā andĀ artificial intelligence. Remarks by Jeff Zoller, chair of the International Securities Association for Trade Communication (ISITC), at that organization’s annual conference this past week (and in…
DIGITAL DARWINISM ā LIVE OR DIE BY MARKETING INNOVATION
by Christina Hawkins, Globalspex Itās a scary thought. We need to keep up with social trends and marketing changes or die. We, as business owners need to get in front of it. MEANINGFUL, SIGNIFICANT, SHAREABLE. Listening to Brian Solis, a self proclaimed philosopher and digital change maker. Brian was at the The Next Web (watch it here) conference last year. He describes Digital Darwinism is the phenomenon when technology and society evolve faster than an organization can adapt to it….
An Xclusive Look Behind the Story of X and Why Experiences Really Matter [VIDEO]
I was recently in Orange County, Calif., where I had the opportunity to share insights from X and also host a book signing for the LinkedOC community. While there, event organizer Bryan Elliot and entrepreneur extraordinaire shot an episode for his popular business TV series, “Behind the Brand.” It’s a pretty epic show he produces that rivals anything you see on prime time TV. In this episode, we discuss the story behind the X, what makes experiences matter and how…
[VIDEO] Live Presentation of X: The Experience When Business Meets Design
Video of Brian Solis presenting to an audience of brands, entrepreneurs and marketers at LinkedOC in Southern California about X: The Experience When Business Meets Design. Bring Brian to speak at your event or company!
CustomerThink: Should #CX Professionals Care About the Four Moments of Truth?
By Annette Franz Gleneicki, CustomerThink (Excerpt) Last year, I wrote aboutĀ moments of truth, defining them as:Ā that make or break moment in the customer journey, that moment when, if all goes well, the customer will continue the journey and complete the task or interaction; he will do (or continue to do) business with you. If things go awry, he will not complete the interaction and will go elsewhere. I recently read Brian Solisā latest book,Ā X: The Experience When Business Meets Design….
X Marks the Spot: Where Experience Meets Design
Please watch the video below… I’ve met some pretty incredible people over the years. One such individual that I wanted to introduce to is Bryan Elliott, an entrepreneur, writer, event producer and advocate for innovative thinkers andĀ businesses.Ā I originally met Bryan atĀ Blog World Expo back in the day,Ā one of the original big tech shows we all usedĀ to hit on the circuit. He’s just one of the nicest (and most connected) human beingsĀ you could ever meet at a conference or anywhere really….
Pitch: SXSW Day 5, Finding happiness, making experiences and capturing a moment on the last day
By Carolyn Cohen, Pitch (Excerpt) As SXSW wrapped up, I attended a Ā few final sessions, learned about content and innovation and talked to other folks from those disciplines. Here’s my roundup. 4. The Future is Experience My favorite panel of the day was led by Brian Solis of Altimeter Group. He shared insights from his new book,Ā X:Ā The Experience When Business Meets Design, and discussed why companies such as Apple, Disney and Nike succeed: Each of those companies create an experience….
AOL Entertainment: The 5 Vines that make us wish we were at #SXSW2016
via AOL Entertainment, Getty Images AUSTIN, TX – MARCH 13: Author/Digital Analyst Brian Solis, (L) and Co-Founder of Brand Innovators Marc Sternberg pose for portrait at Brand Innovators at SXSW on March 13, 2016 in Austin, Texas. (Photo by Michael Bezjian/Getty Images for Brand Innovators LLC) (Photo by Michael Bezjian/Getty Images for Brand Innovators LLC)
VentureBeat: 3 types of design every company needs to know
By Ken Yeung, VentureBeatĀ (excerpt) In John Maedaās second annual āDesign in Techā report, he moved from raising awareness about design in tech to focusing on larger, established firms that have either become complacent with their creative efforts or are looking for insights into what disruptors (read: startups) are doing better.Ā He cites research fromĀ Gartner, the Temkin Group, Accenture, andĀ others as evidence that executives and companies are looking for better ways to differentiate their products from competitors. āExperiences are more important than…