“Now is the time to take the digital customer experience seriously – and to accept that digital customers have new needs and expectations.” – Brian Solis, Principal Analyst, Altimeter Group. Telia Executive Summit, Brian Solis Keynote
![Nonstop: X, my experience touring Geneva [VIDEO]](https://briansolis.com/wp-content/uploads/2016/04/NONSTOP__3_-_Avec_Brian_Solis__Conference_Lift_2016_-_YouTube.png)
Nonstop: X, my experience touring Geneva [VIDEO]
While I was in Geneva for the Lift Conference, I spent quite a bit of time with Manuel Diaz, Arnaud Grobet, Karim Chouikri and Brice Le BlĂ©vennec of Emakina. I gotta say, I like how they roll because everything we did was recorded by a video crew. It was then assembled into this special montage as part of a series called “Nonstop.” I have to admit, I felt a bit like a celebrity. The episode in a collection of moments that include and revolve around my main stage…
Brian Solis Shares New Thoughts on UX and Google’s Micro-Moments
MarketingLand 3 keys to architecting customer experiences that go beyond the desktop Is your business thinking like a mobile consumer? Columnist Brian Solis details the questions brands should be asking themselves in our mobile world. Click to read article CMO.com Now Hiring: Mobile Architects For Next-Generation Customer Experiences Mobile is changing the very foundation of how consumers communicate, connect, and discover online. In critical moments of truth, mobile users increasingly turn to their phones with intent and expect brands to…
How to Make Lifelong Learning an Organizational Priority
Guest post by Mark Burgess (@mnburgess) co-author of âSocial Employees: The New Marketing Channel,â a 22-part video tutorial released by Lynda.com, a LinkedIn company. What is the value of lifelong learning, and how do you build it within your organization? Today, the value of building a culture of active learners can be summed up in one word: relevancy. In a recent post for Harvard Business Review, Pat Wadors, CHRO of LinkedIn, argues precisely this. Simply put, organizations that are not…
Speaker Testimonial: The Ed Sessions
“Brian Solis took Idaho by storm with a message of “disrupt or be disrupted’. There are new rules to getting your message outârules that engage young people, in particular, differently. Brian lent his vast expertise to Idahoâs key creatives and helped them understand how to use the power of social media more effectively to mobilize grassroots efforts.â – Blossom Johnston, program officer, J.A. And Kathryn Albertson Family Foundation For a full story, please read the recap here. To book Brian,…
Speaker Testimonial: Telstra’s Australian Digital Summit
“Brian is at the forefront of the digital economy – we have worked together for over 5 years and he is the first person I turned to when I founded the Australian Digital Summit in 2012. Much more than a fly-in keynote, Brian has helped us bring some brilliant thought leaders to Australia and created incredible value for our events and inspiration for Telstra’s Digital transformation” – Monty Hamilton, Digital Operations Director at Telstra To book Brian, please visit his speaker…
The Importance of Designing Customer Experiences
SXSW is one of my favorite events of the year for many reasons. It’s an experience where serendipity becomes the new gravity and almost everyone you meet has incredible stories to share. Upon arrival in Austin, I drove straight from the airport to the Sysomos lounge to see my dear friend Amber Naslund and her team. She was kind enough to host my very first booksigning of X the evening before SXSW was set to kick-off. The place was packed! What…
Brian Solis Interviewed About Digital Transformation on the Modern Marketing Engine Podcast
Solis was interviewed on the Modern Marketing Engine Podcast by host Bernie Borges (on the Vengreso platform) in an episode titled, âDigital Transformation Takes an OPPOSITE approach.â Borges said, âBrianâs focus on digital transformation in his recent research on the 8 Success Factors of Digital Transformation inspired me to extend the invitation to him to share the key findings on our podcast.â Through Solisâs research, he and Jaimy Szymanski, Digital Experience Analyst at The Altimeter Group, uncovered a framework many…
Introducing a framework for experience architecture
Alan Quarry is one of those people that makes you smile and earns your trust and respect within minutes. He also has a pretty killer video setup. Alan invited me on his show to talk about X and I gladly accepted. The minute I plugged-in to his video feed though, I instantly wished I could teleport to his studio. #jealous. In X, I introduce framework for experience architecture and how one can become an xperience architect. We talk about what that…
Chief Marketer: SXSW MAY BE OVER, BUT THE TAKEAWAYS ARE STILL RED HOT
Via Yvonne Tocquigny, SXSW MAY BE OVER, BUT THE TAKEAWAYS ARE STILL RED HOT, Excerpt Brian Solis, the author of âX: The Experience When Business Meets Design,â resonated with marketers on the topic of experience architecture and his belief that experiences are fundamental to branding. It may sound a little old hat on the surface, (i.e. Jim Gilmore covered this a decade ago in his great book, The Experience Economy), but it takes on new meaning in todayâs context. He quoted…
