Dear Adobe Strategic Accounts Colleagues, Each year, we update our Dinner & Dialogue Series to bring the greatest value to the Adobe Strategic Accounts community. In 2016, we will continue to provide opportunities to meet with your peers and engage in candid conversations about the challenges and opportunities facing digital marketing and technology executives. We convene in beautiful venues, start the evening with networking and then enjoy lively dialogue and a chef-selected dinner. We are excited to announce that our…

“Brian’s presentation at the 2015 Acosta Leadership Symposium was absolutely thought provoking! Great insight into ways brands and retailers can increase Millennial connectivity, as well as helping manufacturers understand how to better relate to the evolving consumer.” – Chad Grenier, EVP Retail Marketing Services, Hunter Straker To book Brian, please visit his speaker page or contact him directly at thebriansoils at gmail dot com.    

“Timing is everything, and in brevity there’s clarity,” writes Brian Solis, principal analyst at Altimeter Group. “Studies already show that the time and day and the language structure of tweets and Facebook updates determine overall reach and engagement. Optimize language and timing to make every update count.”

4/20/16 Adobe: Inside Our Notebooks: 5 Key Takeaways from Social MEdia Marketing World Conference 2016 (excerpt) “Your brand is the sum of all experiences your customers have with your brand. Think collaboration and community when it comes to content.” -Amy Copperman, Editor/ Community Manager You hear a lot of content creators and marketers talking about the importance of authenticity, but capturing a unique voice or experience that also inspires and galvanizes a community around your  message can often feel like coaxing goldfish…

4/20/16 by Alex Rynne – LinkedIn (excerpt)  You are the person you’re trying to reach. It’s no secret that marketers are busy. But we often get so caught up in deadlines and calendars that we forget what we’re really doing here. We forget how to connect and who we’re really trying to reach. Brian Solis reminded us in his session: “You are the person you’re trying to reach. And yet when it comes to marketing we think like marketers.” We…

4/21/16 by: Kelvin Claveria at VisionCritical (excerpt)    In a recent webinar with Vision Critical, digital analyst Brian Solis shares what companies need to do to lead the customer experience revolution. The webinar was very timely given how, according to Gartner, 89 percent of companies expect to compete based on customer experience (CX). For many companies, improving their customer experience strategy and providing a seamless end-to-end experience is one of the most difficult but most urgent business puzzles to solve….