“Brian’s presentation at the 2015 Acosta Leadership Symposium was absolutely thought provoking! Great insight into ways brands and retailers can increase Millennial connectivity, as well as helping manufacturers understand how to better relate to the evolving consumer.” – Chad Grenier, EVP Retail Marketing Services, Hunter Straker To book Brian, please visit his speaker page or contact him directly at thebriansoils at gmail dot com.    

“Timing is everything, and in brevity there’s clarity,” writes Brian Solis, principal analyst at Altimeter Group. “Studies already show that the time and day and the language structure of tweets and Facebook updates determine overall reach and engagement. Optimize language and timing to make every update count.”

4/20/16 Adobe: Inside Our Notebooks: 5 Key Takeaways from Social MEdia Marketing World Conference 2016 (excerpt) “Your brand is the sum of all experiences your customers have with your brand. Think collaboration and community when it comes to content.” -Amy Copperman, Editor/ Community Manager You hear a lot of content creators and marketers talking about the importance of authenticity, but capturing a unique voice or experience that also inspires and galvanizes a community around your  message can often feel like coaxing goldfish…

4/20/16 by Alex Rynne – LinkedIn (excerpt)  You are the person you’re trying to reach. It’s no secret that marketers are busy. But we often get so caught up in deadlines and calendars that we forget what we’re really doing here. We forget how to connect and who we’re really trying to reach. Brian Solis reminded us in his session: “You are the person you’re trying to reach. And yet when it comes to marketing we think like marketers.” We…

4/21/16 by: Kelvin Claveria at VisionCritical (excerpt)    In a recent webinar with Vision Critical, digital analyst Brian Solis shares what companies need to do to lead the customer experience revolution. The webinar was very timely given how, according to Gartner, 89 percent of companies expect to compete based on customer experience (CX). For many companies, improving their customer experience strategy and providing a seamless end-to-end experience is one of the most difficult but most urgent business puzzles to solve….

4/22/16 By: Erin Carson TechRepublic, excerpt  So far, it’s a limited number of people who have access to HoloLens, and as a result of that, as well as demos that have gone well in the public eye, one of the words most commonly associated with HoloLens (and augmented reality) is potential. On a broad level, Altimeter analyst Brian Solis sees some of that potential as being “taking what you know and doing it better.” So for example, the process of…

4/21/16 by Doug White,  Robert Half The Creative Group, Are You Thinking Like A CMO (excerpt)  What’s on the minds of CMOs today? Well, you can tell a lot by what they share on Twitter. And thanks to Leadtail, we now know. Leadtail analyzed 241,148 tweets from 1,289 CMOs that were published on Twitter during the first quarter of 2016. The results provide a snapshot of the issues CMOs are focused on and the influencers and ideas that are currently…

4/16/16 By: Jennifer Van Grove  The San Diego Union-Tribune (Excerpt)  “Chatbots are to you and me and today’s culture, what call centers are to our parents’ culture,” said Brian Solis, the principal analyst at Altimeter and an expert on trends in social media. Maybe so, but that assumes people will simply accept bots as their new besties. Pause to think about that. Siri may be handy when you need her, but she doesn’t insert herself smack-dab in the middle of…