Studying the impact of innovation on business and society

BizBash: What Googleā€™s Micro-Moments Research Means for Marketing

BizBash: What Googleā€™s Micro-Moments Research Means for Marketing

3/31/16 Ā by Mitra Sorrells, BizBashĀ (excerpt) Effective marketing, whether for conferences or cars, requires a keen understanding of consumer behavior. And arguably no one knows that better than Google. The search engine processes thousands of searches every second, more than 100 billion each month. And now, in the United States and many other countries, Google says more of those searches take place on mobile devices than on computers. ā€œMost companies still underestimate mobileā€™s impact on the customer experience and continue to…

Brian Solis Joins Redpoint’s Ryan Sarver and TODAY’s Ashley Parrish at Collision Conference

Brian Solis Joins Redpoint’s Ryan Sarver and TODAY’s Ashley Parrish at Collision Conference

Ryan Sarver, partner at Redpoint Venture,Ā Ashley Parrish, executive producer, TODAY Digital, NBC News and Brian Solis, principal analyst at Altimeter Group, a Prophet company, will take center stage at Collision to discuss, “The Darwinian nature of on-demand businesses. The session takes place on April 27th at 9:50 a.m. Ashley Parrish, Executive Producer, TODAY Digital – NBC News Ashley Parrish is an award winning digital strategist, educator, and the Executive Producer for digital operations at NBC Newsā€™ TODAY show. Ryan Sarver,…

Experience: When Business Meets Design – Brian Solis at the Vision Critical Customer Intelligence Summit

Experience: When Business Meets Design – Brian Solis at the Vision Critical Customer Intelligence Summit

Brian Solis believes that the experience people have and share is the future of branding, marketing, and customer engagement. In his presentation at Vision Critical’s Customer Intelligence Summit, Brian shows you how to become an experience architect who can re-imagine and rebuild a new customer journey to create meaningful and shareable experiences in every micro moment.

We all talk of innovation, but few us start with innovation in our own work

We all talk of innovation, but few us start with innovation in our own work

Photo Credit:Ā Brian Fanzo I don’t normally share things like this, but…I’ve had a heck of a week. On Monday, I released what I would consider my most significant research to date on the subject of digital transformation, “The Race Against Digital Darwinism: Six Stages of Digital Transformation.” I also spent traveledĀ to San Diego (SMMW), Las Vegas (SAS) and Huntington Beach (WCPRSA). Not the most extreme mileage in comparison to previous trips, but each event, was in its own way, unforgettable….

Speaker Testimonial: Midem, Palais des Festivals, Cannes

Speaker Testimonial: Midem, Palais des Festivals, Cannes

ā€œWe had the pleasure to welcome Brian at Midem. He gave a really impactful talk on the convergence of artistry & experience and the changing dynamics the value of music, which totally matches with our annual theme of the conferenceā€¦ and Brian really rocked the stage!ā€Ā – Benjamin Debusschere, Midem Conference Manager To book Brian, please visit hisĀ speaker pageĀ or contact him directly at thebriansoils at gmail dot com.

Nonstop: X, my experience touring Geneva [VIDEO]

Nonstop: X, my experience touring Geneva [VIDEO]

While I was in Geneva for theĀ Lift Conference, I spent quite a bit of time withĀ Manuel Diaz,Ā Arnaud Grobet,Ā Karim ChouikriĀ and Brice Le BlĆ©vennec ofĀ Emakina. I gotta say, I like how they roll because everything we did was recorded by a video crew. It was then assembled into this special montage as part of a series called “Nonstop.” I have to admit, I felt a bitĀ like a celebrity. The episodeĀ in a collection of moments that include and revolve around my main stage…

Brian Solis Shares New Thoughts on UX and Google’s Micro-Moments

Brian Solis Shares New Thoughts on UX and Google’s Micro-Moments

MarketingLand 3 keys to architecting customer experiences that go beyond the desktop Is your business thinking like a mobile consumer? Columnist Brian Solis details the questions brands should be asking themselves in our mobile world. Click to read article CMO.com Now Hiring: Mobile Architects For Next-Generation Customer Experiences Mobile is changing the very foundation of how consumers communicate, connect, and discover online. In critical moments of truth, mobile users increasingly turn to their phones with intent and expect brands to…

How to Make Lifelong Learning an Organizational Priority

How to Make Lifelong Learning an Organizational Priority

Guest post by Mark Burgess (@mnburgess) co-author of ā€œSocial Employees: The New Marketing Channel,ā€ a 22-part video tutorial released by Lynda.com, a LinkedIn company. What is the value of lifelong learning, and how do you build it within your organization? Today, the value of building a culture of active learners can be summed up in one word: relevancy. In a recent post for Harvard Business Review, Pat Wadors, CHRO of LinkedIn, argues precisely this. Simply put, organizations that are not…

Speaker Testimonial: The Ed Sessions

Speaker Testimonial: The Ed Sessions

“Brian Solis took Idaho by storm with a message of “disrupt or be disrupted’. There are new rules to getting your message outā€”rules that engage young people, in particular, differently. Brian lent his vast expertise to Idahoā€™s key creatives and helped them understand how to use the power of social media more effectively to mobilize grassroots efforts.ā€ – Blossom Johnston, program officer, J.A. And Kathryn Albertson Family Foundation For a full story, please read the recap here. To book Brian,…

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