The future of marketing is incredibly selfish. It has to be. Weāre becoming a generation of accidental narcissists who want things our way, when and how we want it. But itās not as bad as it sounds. Itās just an inevitable effect of technologyās impact on our lives. Itās how marketing responds that counts. The key though is accept that to reach and engage a generation of narcissistic customers, the future of marketing has little to do with marketing at…
Marketing to Generation Z starts by unlearning traditional marketing principles
Guest post by Connor Blakley (@BlakleySpeaks), a serial entrepreneur, adviser, speaker, and youth marketing/branding strategist. He’s also a teenager and someone whom I mentor. ConnorĀ was namedĀ as the ĀØ#1 High School Entrepreneur to Watch in 2016ĀØ” by StartUp Grind Generation Z, Americaās youngest generation (Born in 1996 or later) has never lived in a time when the barrier to real-time information and communication has been nearly nonexistent. By 2020, Gen Z will account for 40% of all consumers,Ā making it more important…
Culture is Either the the Roadblock or Gateway to Digital Transformation
Executives underestimate the importance of culture in an era of digitalĀ Darwinism. Ā Most cultures are risk averse at a time when taking risks is the most directĀ path to innovation… Digital Transformation is the act of investing in people, technology and systems and processes to upgrade how businesses work in this digital economy. Technology is disrupting everything. Beyond market shifts, people too are different because of technology. As a result, behaviors, expectations and preferences are evolving. Our business philosophies and practices though…
Building Dragons: Digital Transformation in the Experience Economy
Guest post by Daniel Newman (@DanielNewmanUV), author ofĀ Building Dragons: Digital Transformation in the Experience Economy with Olivier Blanchard (@BrandBuilder) We set out to write a book about technologyā¦but after 10 chapters and still very little technology discussion, we realized that we were in the process of writing a book that was about so much more. At the core, we wound up writing a book about change. More specifically, a book about how companies can align their strategy, mindset, human capital…
An Intern’s Review of WTF: What’s the Future of Business
One of the little known stories about my previous book, What’s the Future of Business:Ā Changing the way businesses create experiences, is that IĀ wrote and published it after I had started my latest book, X: The Experience when business meets design. Ā While it stands on its own, WTF is technically a companion book to X and can be read as a part 2 of sorts. One of the lesser known facts about WTF, is that it wasn’t even on my docket….
Oracle: How Digital Disruption is Changing Customer Experience
4/29/16 Oracle
FitSmallBusiness: Best Small Business Blogs of 2016
4/16/16 FitSmallBusiness: Michael X. Heiligenstein (excerpt) Brian Solis Editor:Ā Brian Solis Favorite Recent Article: The Embrace: Creating Experiences that Nurture Attention into EngagementĀ Ā Brian Solis reminds us that in every business, we are working with human beings, not just customers and employees. No one aspect of business is good enough anymore. People have experiences. They also share experiences. We should design them to be incredible and shareable in every step of the customer/employee journey. About the Blog: Brian Solisās blog consist…
VISIONCRITICAL: 3 tips on how to improve your customer experience strategy
4/21/16 VISIONCRITICAL: By Kelvin Claveria (excerpt) In a recent webinar with Vision Critical, digital analyst Brian Solis shares what companies need to do to lead the customer experience revolution. The webinar was very timely given how, according to Gartner, 89 percent of companies expect to compete based on customer experience (CX). For many companies, improving their customer experience strategy and providing a seamless end-to-end experience is one of the most difficult but most urgent business puzzles to solve. Close the…
USA TODAY: Periscope CEO Stays Cool On Facebook Threat As Service Tweaks Features
āMake no mistake, Facebook is gunning to take out Periscope and also Snapchat,ā says Brian Solis, an analyst with the Profit Co.ās Altimeter Group research firm. āHe (Beykpour) needs to take it very seriously.ā
DOCURATED: TOP 20 MARKETING TECHNOLOGY BLOGS
4/12/16 by Kristina Paulauskaite: Listed as #10 out of 20 Top 20 Marketing Technology Blogs Brian Solis is a principal analyst at Altimeter Group, a Prophet company. He is also an award-winning author, prominent blogger/writer, and keynote speaker. He writes about marketing, technology, and itās impact on business and the culture. He links the brands, celebrities and individuals to the new market trends and analyses itās impact on the culture.
