Forget the static sales funnel.
The customer journey becomes a decentralized “series of non-linear mobile-centric micro-moments.”
“To reach mobile customers…requires new methodologies for search, advertising, content engagement, sales, and support.” – Brian Solis
LinkedIn influencer Brian Solis generates awareness, establishes thought leadership, and drives targeted website traffic by publishing content on LinkedIn.
“Facebook will absolutely emulate this,” says Solis. “Facebook takes the best of the rest, and adds the value to keep users engaged.”
Sometimes I struggle with trying to stay present and relevant. There are so many thought leaders and personalities with exceptional marketing behind them. All I can do is share my work and hope it finds and helps you in your work. Every now and then, I open my door to personal interviews. I did just that for Kimberly McSweeney. I wanted to share that discussion with you here… Why do you study technology and its impact on society? What first sparked your…
Recently, I had the good fortune of conducting a joint interview with Don Schuerman, chief technology officer and vice president of product marketing at Pegasystems on the topic of customer experience. Don brought an intriguing perspective to the table from more than 20 years on the technology side, working directly with companies to operationalize digital initiatives. You can listen to the interview here, but I also wanted to share some highlights from the conversation: The market is changing, whether we like it or not: Customer expectations…
Guest post by David Rogers (@david_rogers), faculty at Columbia Business School and author of The Digital Transformation Playbook: Rethink Your Business for the Digital Age. This excerpt is from Chapter 3, on how businesses need to transform their strategy for competition. Download a full chapter at www.DigitalTransformationPlaybook.com In 2007, two recent graduates of the Rhode Island School of Design, Brian Chesky and Joe Gebbia, were struggling to pay the rent on their apartment in San Francisco. When they heard that…
Don’t wait for change. Don’t be afraid to ask questions and challenge the status-quo if the change you’re seeking helps everyone succeed. “If you’re waiting to be told what to do, you’re on the wrong side of innovation,” said Solis.
Selon un rapport de Capgemini et Altimeter, Paris occupe la troisième position, derrière la Silicon Valley et Londres.
Plusieurs grands groupes internationaux se sont installés en France, ces dernières années.
” Pour rester compétitif, une entreprise doit donc devenir plus agile que réactive et plus customer-centric que présomptueuse. C’est là qu’intervient la transformation digitale”, explique Brian Solis ” Bien qu’elle représente un mouvement global qui utilise la technologie pour radicalement améliorer les performances des entreprises, la technologie seule ne constitue pas la solution. Pendant les recherches, j’ai appris que ce mouvement fonctionne même sans la moindre feuille de route universelle qui puisse guider les marques. De fait elles ambitionnent le changement avec les mêmes pratiques habituelles, le même paradigme traditionnel, sans vision ni buts “.
Over the last three years, I’ve studied the maturity paths of some of the world’s leading brands including Dell, Discover, GM, Harvard, Lego, Metropolitan Museum of Art, Nestlé, Novartis, Sephora, Starbucks, Target, among many others. The result is a new report, “The Race Against Digital Darwinism: Six Stages of Digital Transformation.” It introduces a maturity framework that documents how companies are advancing technology roadmaps, business models and processes to compete in the digital economy.
