Seems that everyone is talking about digital transformation these days. Not a day goes by when I don’t hear a new voice or see a new book, post, report or conference on the subject. It would be wonderful if all work in digital transformation was aligned. But it’s not. With every expert that joins the conversation, it becomes increasingly difficult to sort the signal from the noise. I suppose that’s not unlike everything in life. The challenge is that those learning about or trying to…
Marketing in the Selfish Economy
The future of marketing is incredibly selfish. It has to be. We’re becoming a generation of accidental narcissists who want things our way, when and how we want it. But it’s not as bad as it sounds. It’s just an inevitable effect of technology’s impact on our lives. It’s how marketing responds that counts. The key though is accept that to reach and engage a generation of narcissistic customers, the future of marketing has little to do with marketing at…
Marketing to Generation Z starts by unlearning traditional marketing principles
Guest post by Connor Blakley (@BlakleySpeaks), a serial entrepreneur, adviser, speaker, and youth marketing/branding strategist. He’s also a teenager and someone whom I mentor. Connor was named as the ¨#1 High School Entrepreneur to Watch in 2016¨” by StartUp Grind Generation Z, America’s youngest generation (Born in 1996 or later) has never lived in a time when the barrier to real-time information and communication has been nearly nonexistent. By 2020, Gen Z will account for 40% of all consumers, making it more important…
Culture is Either the the Roadblock or Gateway to Digital Transformation
Executives underestimate the importance of culture in an era of digital Darwinism. Most cultures are risk averse at a time when taking risks is the most direct path to innovation… Digital Transformation is the act of investing in people, technology and systems and processes to upgrade how businesses work in this digital economy. Technology is disrupting everything. Beyond market shifts, people too are different because of technology. As a result, behaviors, expectations and preferences are evolving. Our business philosophies and practices though…
Building Dragons: Digital Transformation in the Experience Economy
Guest post by Daniel Newman (@DanielNewmanUV), author of Building Dragons: Digital Transformation in the Experience Economy with Olivier Blanchard (@BrandBuilder) We set out to write a book about technology…but after 10 chapters and still very little technology discussion, we realized that we were in the process of writing a book that was about so much more. At the core, we wound up writing a book about change. More specifically, a book about how companies can align their strategy, mindset, human capital…
An Intern’s Review of WTF: What’s the Future of Business
One of the little known stories about my previous book, What’s the Future of Business: Changing the way businesses create experiences, is that I wrote and published it after I had started my latest book, X: The Experience when business meets design. While it stands on its own, WTF is technically a companion book to X and can be read as a part 2 of sorts. One of the lesser known facts about WTF, is that it wasn’t even on my docket….
Oracle: How Digital Disruption is Changing Customer Experience
4/29/16 Oracle
FitSmallBusiness: Best Small Business Blogs of 2016
4/16/16 FitSmallBusiness: Michael X. Heiligenstein (excerpt) Brian Solis Editor: Brian Solis Favorite Recent Article: The Embrace: Creating Experiences that Nurture Attention into Engagement Brian Solis reminds us that in every business, we are working with human beings, not just customers and employees. No one aspect of business is good enough anymore. People have experiences. They also share experiences. We should design them to be incredible and shareable in every step of the customer/employee journey. About the Blog: Brian Solis’s blog consist…
VISIONCRITICAL: 3 tips on how to improve your customer experience strategy
4/21/16 VISIONCRITICAL: By Kelvin Claveria (excerpt) In a recent webinar with Vision Critical, digital analyst Brian Solis shares what companies need to do to lead the customer experience revolution. The webinar was very timely given how, according to Gartner, 89 percent of companies expect to compete based on customer experience (CX). For many companies, improving their customer experience strategy and providing a seamless end-to-end experience is one of the most difficult but most urgent business puzzles to solve. Close the…
USA TODAY: Periscope CEO Stays Cool On Facebook Threat As Service Tweaks Features
“Make no mistake, Facebook is gunning to take out Periscope and also Snapchat,” says Brian Solis, an analyst with the Profit Co.’s Altimeter Group research firm. “He (Beykpour) needs to take it very seriously.”
