I’m usually not the most loved person in a room when I come into a business, because my message is about bringing about change, and the people who are in that room have to be ready to hear that message and do something about it.

Leo Tolstoy, the Russian novelist, once said, ‘We all talk of change, but none of us talk about changing ourselves’.

The future of marketing – the future of anything really – requires that we take a step back in order to take all of these insights, to actually bring them to life as insights and convert them into things that matter.

Groundbreaking research from Altimeter, a Prophet Company, has defined the six stages of digital transformation. And as a HubSpot agency, this is what we do for companies on a day-to-day basis. This brief introduction will help you determine where in this journey your company resides and give you ideas and tools on how to move ahead as a change agent. Study authors Brian Solis and Jaimy Szymanski note, “We live in an era of ‘Digital Darwinism,’ where society and technology evolve faster than the ability to adapt.” Disruptive technologies are affecting market dynamics and how businesses must respond to them. Instead of throwing up their hands and entrenching themselves in the old ways of doing business, Solis and Szymanski offer hope and a pathway for businesses to adapt to these constant changes through digital transformation.

by: IAB Polska Wywiad nakręcony podczas 10. edycji Forum IAB pod hasłem: Customer experience. Jak tworzyć rozwiązania, które konsumenci pokochają? Konferencja odbyła się 8-9 czerwca 2016 w Złotych Tarasach. Brian Solis, futurysta, antropolg digitalu. Principal Analyst at Altimeter, Prophet Company, był jednym z prelegentów. Brian Solis jest uznawany za jednego z najwybitniejszych liderów, mówców i najlepiej rozpoznawanych autorów piszących o innowacji i digitalowej trasformacji. Jego nowa książka: „X: The Experience When Business Meets Design”, pokazuje, jak ważne są doświadczenia użytkownika…