Why you should follow: Solis is a futurist, so we should take heed. He trains his vision on helping businesses, celebrities, and startups grow “from the inside out.”
VB Engage: Brian Solis, gazebo selfies, and how tech is changing our behavior
Brian suggests that we haven’t reimagined what the customer journey should be in an era where we constantly experience what Google calls “micro-moments.”
Sarah Saunders: Get a Jump on the Future with These 26 Digital Trends from Altimeter
Forget the static sales funnel.
The customer journey becomes a decentralized “series of non-linear mobile-centric micro-moments.”
“To reach mobile customers…requires new methodologies for search, advertising, content engagement, sales, and support.” – Brian Solis
LinkedIn.Com: 5 Free Ways to Build Your Personal Brand on LinkedIn
LinkedIn influencer Brian Solis generates awareness, establishes thought leadership, and drives targeted website traffic by publishing content on LinkedIn.
USA Today: Snapchat geofilters could become the new hashtag
“Facebook will absolutely emulate this,” says Solis. “Facebook takes the best of the rest, and adds the value to keep users engaged.”
Why I Study Disruptive Technology AND People
Sometimes I struggle with trying to stay present and relevant. There are so many thought leaders and personalities with exceptional marketing behind them. All I can do is share my work and hope it finds and helps you in your work. Every now and then, I open my door to personal interviews. I did just that for Kimberly McSweeney. I wanted to share that discussion with you here… Why do you study technology and its impact on society? What first sparked your…
Building a Brand Through Experience Design
Recently, I had the good fortune of conducting a joint interview with Don Schuerman, chief technology officer and vice president of product marketing at Pegasystems on the topic of customer experience. Don brought an intriguing perspective to the table from more than 20 years on the technology side, working directly with companies to operationalize digital initiatives. You can listen to the interview here, but I also wanted to share some highlights from the conversation: The market is changing, whether we like it or not: Customer expectations…
Build Platforms, Not Just Products
Guest post by David Rogers (@david_rogers), faculty at Columbia Business School and author of The Digital Transformation Playbook: Rethink Your Business for the Digital Age. This excerpt is from Chapter 3, on how businesses need to transform their strategy for competition. Download a full chapter at www.DigitalTransformationPlaybook.com In 2007, two recent graduates of the Rhode Island School of Design, Brian Chesky and Joe Gebbia, were struggling to pay the rent on their apartment in San Francisco. When they heard that…
Business 2 Community: Why It’s (Still) Lonely at the Customer Experience Top
Don’t wait for change. Don’t be afraid to ask questions and challenge the status-quo if the change you’re seeking helps everyone succeed. “If you’re waiting to be told what to do, you’re on the wrong side of innovation,” said Solis.
LesEchos.fr: La France Bien Placée Dans La Bataille Pour Attirer Les Centres D’innovation
Selon un rapport de Capgemini et Altimeter, Paris occupe la troisième position, derrière la Silicon Valley et Londres.
Plusieurs grands groupes internationaux se sont installés en France, ces dernières années.
