What excites you most about the future of digital marketing?
If done right, it will become much more human and relationship-based, which means that customers will actually enjoy engaging with marketers and companies throughout their customer life-cycle.
TrackMaven: 70 Top Marketing Influencers You Should Follow (+Twitter List)
Who are the people driving change and innovation in the marketing world? Keeping up with whoâs on top can be tough, which is why weâve creating a list of the top marketing influencers. These are individuals who are impacting how we do our jobs through blogging, books, speaking, and being amazing marketers.
Search Strategy Marketing: Stage 3 – Digital Transformation, A Sense of Urgency
“Digital Darwinism is a fate that threatens most organizations in almost every industry. Because of this, businesses not only have to compete for today but also for the unforeseeable future. Digital Darwinism is the phenomenon when technology and society evolve faster than an organization can adapt.” – Brian Solis
Personal Income: Top Small Business Blogs To Follow in 2016
Why you should follow: Solis is a futurist, so we should take heed. He trains his vision on helping businesses, celebrities, and startups grow “from the inside out.”
VB Engage: Brian Solis, gazebo selfies, and how tech is changing our behavior
Brian suggests that we havenât reimagined what the customer journey should be in an era where we constantly experience what Google calls âmicro-moments.â
Sarah Saunders: Get a Jump on the Future with These 26 Digital Trends from Altimeter
Forget the static sales funnel.
The customer journey becomes a decentralized âseries of non-linear mobile-centric micro-moments.â
âTo reach mobile customers…requires new methodologies for search, advertising, content engagement, sales, and support.â â Brian Solis
LinkedIn.Com: 5 Free Ways to Build Your Personal Brand on LinkedIn
LinkedIn influencer Brian Solis generates awareness, establishes thought leadership, and drives targeted website traffic by publishing content on LinkedIn.
USA Today: Snapchat geofilters could become the new hashtag
âFacebook will absolutely emulate this,â says Solis. âFacebook takes the best of the rest, and adds the value to keep users engaged.â
Why I Study Disruptive Technology AND People
Sometimes I struggle with trying to stay present and relevant. There are so many thought leaders and personalities with exceptional marketing behind them. All I can do is share my work and hope it finds and helps you in your work. Every now and then, I open my door to personal interviews. I did just that for Kimberly McSweeney. I wanted to share that discussion with you here… Why do you study technology and its impact on society? What first sparked your…
Building a Brand Through Experience Design
Recently, I had the good fortune of conducting a joint interview with Don Schuerman, chief technology officer and vice president of product marketing at Pegasystems on the topic of customer experience. Don brought an intriguing perspective to the table from more than 20 years on the technology side, working directly with companies to operationalize digital initiatives. You can listen to the interview here, but I also wanted to share some highlights from the conversation: The market is changing, whether we like it or not: Customer expectations…