Here is another brilliant piece from CMO Perspectives regular, Vala Afshar talking about digital transformation, defined by Brian Solis as, “The realignment of or investment in new technology, business models, and processes to drive value for customers and employees and more effectively compete in an ever-changing digital economy.”

he WTM Leaders’ Lunch is an exclusive invitation-only networking event with 200 pre-eminent heads of commercial travel organisations.

Solis studies the impact of emerging technologies on business, marketing and culture and, in his role as Principal Analyst at Altimeter Group, advises companies on marketing strategy and change management.

by Shama Hyder, Inc.   CREDIT: Getty Images   Since both my books, Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age, and The Zen of Social Media Marketing (4th Edition), are on bookshelves now, I’ve finally turned towards curating my own reading list for the fall. For the ideal reading recommendations, I turned to some leading CMOs. Here are what 19 CMOs are eager to read this season: […] 12. Lisa Petrilli – CMO…

Brian’s experience as a digital strategist, an award-winning author, and a blogger came together really well, and he shared a valuable perspective on branding.

We live in a customer-centric world where consumers increasingly want to experience things – whether that’s in-store or online. Meaningful experiences will shape the success of tomorrow’s businesses. This book could be interpreted as a book for large organizations looking for marginal gains over competitors, however we can all learn from this book. If your customer service hasn’t been deliberately mapped and designed, you’re already behind the curve. This book is a comprehensive ‘step by step’ guide to achieving world-class customer experience. It took Brian 2 years to write and produce and I read this book 3 times over and over when I first bought it. It’s a modern business “must-read.”

Spectacles, which he predicts will be “on everyone’s Christmas list,” are “a pair of sunglasses with wifi, a camera and the ability to share memories,” he says.

This week I got the chance to talk to a private hero of mine, Brian Solis. Solis is a digital analyst and speaker who talks about the future and how big brands – Coke, IBM – will interact with humans. His new book X is out now and it’s designed to help big companies survive the changing tides of business and tech.

@briansolis — With one of the top marketing blogs in the world, Brian Solis also works as a digital analyst, anthropologist, and futurist. He is a principal analyst at Altimeter Group as well as award-winning author and keynote speaker. Brian has helped many brands and celebrities undertake digital transformation to more effectively market themselves.